Srimart Newsletter for Dec 2011, on Search Engine Optimization

1. Www.SriMART.com
B2B portal for wholesale Grocery dealers
N E W S L E T T E R I S S U E 7 D E C - 2 0 1 1
Ever wondered how people looking for products reach your website?
ON SRIMART Any other way to bring more visitors to your website, apart from
Ads?
About Us
Advanced supplier search SEARCH ENGINE OPTIMIZATION
Trade Leads
Search Engines - What are they?
Forums
Internet search engines are special sites on the Web that are designed to help people find information
Infopedia stored on other sites. There are differences in the ways various search engines work, but they all perform
three basic tasks:
Service Providers
•They search the Internet -- or select pieces of the Internet
FAQ -- based on important key words.
•They keep an index of the words they find, and where they find them.
•They allow users to look for words or combinations of words found in that index.
Invite your suggestions.
Early search engines held an index of a few hundred thousand pages and documents, and received
Contact us. maybe one or two thousand inquiries each day. Today, a top search engine will index
hundreds of millions of pages, and respond to tens of millions of queries per day.
What is SEO?
REGISTER free
on Srimart Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the
earlier (or higher ranked on the search results page), and more frequently a site appears in the search
results list, the more visitors it will receive from the search engine's users. SEO may target different kinds
of search, including image search, local search, video search, academic search, news search and industry-
SriMART is a meeting specific vertical search engines.
place for Worldwide
Grocery Dealers As an Internet marketing strategy, SEO considers how search engines work,
what people search for, the actual search terms typed into search engines
and which search engines are preferred by their targeted audience. Optimiz-
ing a website may involve editing its content and HTML and associated coding
to both increase its relevance to specific keywords and to remove barriers to
the indexing activities of search engines. Promoting a site to increase the
number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consult-
ants who carry out optimization projects on behalf of clients, and by employees who perform SEO ser-
vices in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader
Cell: 91-90427 50271 marketing campaign. Because effective SEO may require changes to the HTML source code of a site and
E-mail: Info@SriMART.com site content, SEO tactics may be incorporated into website development and design. The term "search
Web: www.SriMART.com engine friendly" may be used to describe website designs, menus, content management systems, images,
videos, shopping carts, and other elements that have been optimized for the purpose of search engine
exposure.

2. PAGE 2
** A NeXT Computer was used by Berners-Lee as the world's first web server and also to write the first web browser, World-
WideWeb, in 1990.
** PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows
links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is
more likely to be reached by the random surfer.
Search Market
Engine Share Why SEO?
May 2011
!! More visitors to your website --> More business !!
Google 82.80%
Yahoo 6.42% SEO can make the content of your web pages more relevant, more attractive, and
more easily read by search engines and their crawling and indexing software.
Baidu 4.89%
Bing 3.91% And.. It is a long term strategy to improve your website ranking; Unlike advertisements which send
in traffic only as long as the advertisement is live.
The Good, Bad & Ugly in SEO:
SEO techniques can be classified into two broad categories: techniques that
Www.SriMART.com search engines recommend as part of good design, and those techniques of
which search engines do not approve. The search engines attempt to minimize
Srimart is a unique the effect of the latter.
B2B portal exclusive An SEO technique is considered White hat if it conforms to the search engines' guidelines and in-
volves no deception; this tend to produce results that last a long time.
for wholesale dealers
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines,
of Indian grocery or involve deception.Search engines may penalize sites they discover using black hat methods, ei-
ther by reducing their rankings or eliminating their listings from their databases altogether
items.
Is SEO the only marketing technique?
Srimart connects
SEO compliments other marketing techniques. Like paid ads on printed media /
m a n u f a c t u r e r s , online.. SEO, done the right way, may help divert more traffic to your website
in comparison to your competitors.
s u p p l i e r s ,
It helps your website achieve its purpose - to be found!
distributors & buyers
of Indian Grocery /
Www.HitsIndia.com is giving Special Offers on SEO Services
FMCG goods, exclusive for Srimart members
For details contact Info@Srimart.com
Worldwide
Sources:
REGISTER free on http://en.wikipedia.org/wiki/Search_engine_optimization
http://en.wikipedia.org/wiki/Search_engines
Srimart http://computer.howstuffworks.com/internet/basics/search-engine.htm
Please note: While Srimart works to give the best benefit to our members, Srimart does not endorse
the services offered by any company appearing in our Newsletters / Website / Any communications.
WWW.SRIMART.COM