Srimanta Kumar Mishra is a seasoned marketing and sales professional with over 33 years of experience in cement and building materials industries. He is currently the Assistant Executive Director of Sales and Marketing at Dalmia Cement East Limited, where he oversees operations in West Bengal and Sikkim. Previously, he held several leadership roles at companies like Bhilai Jaypee Cement Ltd and OCL India Ltd, where he successfully drove sales growth. Mishra has a proven track record of expanding distribution networks, launching new products, and increasing market share. He is skilled in strategic planning, resource optimization, and performance benchmarking.

1. Srimanta Kumar Mishra
Address: Block-CE 48 (G. floor), Sector–I, Salt Lake City, Kolkata - 700064
Mobile: +91 9874381380, Landline: +91 33 40050455 (Res.), Email: skmocl@gmail.com
Profile: Zonal Head or Equivalent in cement or similar buildings material Industry
Sales & Marketing/ Drive Top Line & Bottom Line Growth/ Brand Management
Career Snapshot
A result oriented, highly competent marketing professional working as Asst. Executive Director ( S&M), Kolkata &
offering 33 years experience in sales and marketing including 10 years as Zonal head with thorough knowledge of
marketing building materials in Eastern India, including Odisha, West Bengal, & the North Eastern states.
Key Attributes
 Verifiable track record in channel expansion into virgin area using rural and retail marketing strategies.
 Skilled in launching and establishing products as per market needs and capturing market share.
 Outstanding track record in optimize resources, streamline overall operational performance, & achieve growth.
 Adroit in strategic planning and formulating to benchmark performance against global leaders in the Industry.
 Proficiency to formulate policies for sales through dealers network (Distribution Channel)
 Adept in supervising day to day activities of branches / depots, review depot performances, & set new goals.
 Proven skills in depot coordination & monitor inventory control at depot level and markets.
 Hands on experience in planning sales promotions / advertising thru ATL and BTL (brand building exercise).
 Competency in fixation of credit limit & credit control as well as manage depot C.H.W. expenditure budgeting / review.
 Deft in logistic planning for opening of new depot both railhead and road based
 Demonstrated skills to review competitor activities & manage schemes/ incentives for operational excellence
 Demonstrated domain expertise in sales and collection target setting and periodical reviews.
 Significant expertise in sales accounting, fund flow management, & review of net contribution / realization.
 Assess MIS/ data management & organize periodical sales review meeting.
 Report to higher authorities, management on market feedback, quality parameters, market needs etc.
 Lead & monitor performance of employees to ensure efficiency in operations and meet individual & group targets.
Professional Milestones
Dalmia Cement East Limited (DCEL) (A Group Company of Dalmia Cement (Bharat) Limited.
Asst. Executive Director, Sales & Marketing (June2014 to till date)
Reporting to Group Head Sales & Marketing- OCL& DCEL & leading a team of 145
Job Profile:
As a Zonal Head for West Bengal and Sikkim efficiently and effectively handle the portfolio with defined Key Parameters:-
► Pre-lunch planning of ‘Dalmia’ brand of cement in Eastern India.
► Accountability to plan, budget and achieve in placing ‘Dalmia’ brand in the top price bracket in WB and Sikkim.
► One of the key team member in accusation of Bokaro plant from Jaypee.
► planning of manpower, infrastructure and Systems for ensuring DCEL get going from the ‘D’ day of its inception.
► Hand peaking best of talents within the industry to ensure a strong, motivated and dedicated team to take ‘Dalmia’ to
New heights in term of volume and price.
Contributions:
An Holistic network already in place to ensure ‘Dalmia’ recognized as a premium brand in the state of WB and is presently
clocking 45K Mt of sales in Just 4 months of its lunching.
Bhilai Jaypee Cement Ltd.,
(A JV between Jayprakash Associates Ltd., the flagship company of Jay Prakash Group & Bhilai Steel Plant, SAIL)
Senior General Manager- Marketing, Kolkata (April 2013 to June’2014)
(Reporting to the Sr. Joint President, Marketing- East & leading a team of 75)
General Manager- Marketing, Bhubaneswar/ Kolkata (July 2010- March 2013)
(Reported to the Joint President/ Mktg.& led a team of 30)
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2. Job Profile:
As Senior General Manager- Marketing, working as in charge RMO, Kolkata, covering state of West Bengal, Sikkim, &
the North East to efficiently and effectively handle the market with defined Key Performance Parameters-
 Accountable to plan, budget, & achieve budgeted sales targets.
 Plan & conduct training programs & evaluate training needs of subordinates to enhance their on job performance.
 Organise MIS–collecting critical market information on competitors’ activities & send regular reports to the superiors.
 Initiate effective cost management for increased realization, efficient credit control, & maximize savings.
 Supervise sales forecasting through advanced monthly forecasting to efficiently pre plan sales.
 Manage advertisement & sales promotion activity by effectively planning outdoor advertisements & implementing
various trade sales promotions activities and schemes on time.
 Collect feedback and regularly monitor subordinates & control call cycles.
 Develop networks & effectively manage channels to maximize retail sales.
 Build relationships with dealers, retailers, and customers.
 Deliver prompt product related service to both customers and dealers.
 Plan and implement strategies to enhance depth & width of distribution.
 Analyze product mix, and cater to the needs of dealers, retailers, and customers.
 Conduct & implement sales promotion activities in both rural & urban markets.
 Initiate grass root level campaigns for existing products as well as new launches.
 Attempt market penetration of products in rural, urban, and unrepresented areas.
Contributions:
 Played a leadership role to steer the biggest achievement of RMO Kolkata to clock 1.03 lakh MT sales in West Bengal
in Jan 2013 & repeated it in Mar 2013, thereby paving the way for elevation as Senior General Manager in Apr 2013.
 Made significant contribution to establish Jaypee as one of the leading brands in both Odisha and West Bengal
 Instrumental in the successful placement of the brand in the highest price and volume bracket
 Recognised for outstanding performance in driving sales figure in WB & North East from 14000 MT clocked in Jul 2011
to over 83000 MT in Mar 2012 after taking over charge in RMO Kolkata effective 2nd
July 2011.
 Driven efforts to cross & maintain threshold barrier of 1 lakh MT/ month sales in West Bengal within a year of launch.
As General Manager- Marketing, overseen RMO Bhubaneswar as I/C covering Odisha till Jul 2011 & thereafter
transferred to Kolkata to handle increased responsibility & look after West Bengal & the North East with defined Key
Performance Indices-
• Coordinated R. M.O. operations and planned & executed sales management strategies to drive market share.
• Prepared sales budget and evaluated performance against the KRA
• Interfaced with stakeholders in channel management as well as logistic planning and management
• Handled sales administration & undertaken manpower planning & management to improve sales productivity
• Conducted training sessions & evaluated effectiveness
Contributions:
• Build robust distribution channel through a network of C&F agents, dealers, stockiest, & sale promoters.
• Effectively directed sales to bulk consumers including Govt. organizations, PSU’s, Corporate, Contractors, & builders.
• Played a leadership role in introducing Jaypee brand & positioned it strongly against other ‘A’ grade brands in Odisha,
a state having orthodox and brand sensitive customer base.
• Spearheaded efforts to create a strong foundation for Jaypee brand of PSC cement in the market of Odisha within a
period of 3 years & reached 7% market share in the trade segment with overall market share of 7%.
OCL India Ltd.,
(Formerly Orissa Cement Ltd., a flagship company of Dalmia group, established in 1952 & manufacturing the Konark brand
of cement & OCL brand of refractory products)
Deputy Chief Manager- Marketing (Apr 2009- Jul 2010)
(Reported to the Assistant Executive Director- Cement Marketing & led a team of 42)
Senior Manager- Marketing (Apr 2006 - Apr 2009)
(Reported to the Chief General Manger/Mktg & led a team of 29)
Manager- Marketing (Apr 2002- Apr 2006)
(Reported to the Chief General Manager/Mktg. & led a team of 17)
Deputy Manager- Marketing (Apr 1998 - Apr 2002)
(Reported to the General Manager/ Mktg. & led a team of 9)
Asst Manager (Apr 1997- Apr 1998)
(Reported to the Sr. Manager/Mktg. & led a team of 6)
Senior Sales officer (Apr 1996 - Apr 1997)
(Reported to the Manager/Sales & led a team of 6)
Sales Officer (Apr 1995- Apr 1996)
(Reported to the Manager/ Sales & led a team of 4)
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3. Deputy Sales Officer (Apr 1994- Apr 1995)
(Reported to the Asst. Manager/Sales & led a team of4)
Assistant Sales Officer (Apr 1993- Apr 1994)
(Reported to the Asst. Manager/ Sales & led a team of 3)
Senior Sales Executive (May 1992- Apr 1993)
(Reported to the Sr. Sales Officer)
Job Profile:
As Deputy Chief Manager- Marketing, looked after the entire sales and marketing of cement division in the state of West
Bengal as a state head with following functions as per the defined Key Performance Indicators-
 Controlled 14 depots covering 19 districts, with a strong C & F Agents, dealers, & stockiest network of over 850
 Managed a committed team of 32 sales personnel, 7 sales accounting executives, & 2 Technical support executives to
handle the product mix of konark brand including various grade of ordinary portland cement (OPC), blended cement
e.g. portland slag (PSC), & portland pozzalna (PPC), specialized cement e.g. railway sleeper grade cement
(irs:t:40/opc 53s), sulphate resistance portland cement & oil well cement.
 Coordinated direct sales to bulk consumers e.g. Corporate, Govt. Deptt., Projects, PSUs., builders and contractors
Contributions:
 Sales through dealers’ network gone up from 138 KMT in 1998 to over 400 KMT in the FY 2008/09 in WB.
 Added up dump locations at Raniganj, Mogra, & Dhalkola for incremental sales through channel while adding higher
NCR compared to earlier feeding sources.
 Played a pivotal role to develop dump locations at Dankuni, to effectively cater to dealers of existing Hooghly Dist.
network as well as give better logistic gain and therefore an efficient reach and NCR.
 Streamlined logistic based inventory and distribution network to control & add to the net realization / contribution.
 Achieved rapid growth trajectory to rise to senior management role in the organizational hierarchy.
Eastern Media Ltd., Bhubaneswar/ Rourkela
(A leading publication house, publishing periodical/ magazines like regional Oriya newspaper Sambad & English Suntimes)
Manager/ Asst. Manager - Advertisement (Oct 1990 – Apr 1992)
(Reported to the Director- Publications)
Job Profile:
As Manager/ Asst. Manager- Advertising, coordinated space-sales in newspapers/ periodicals through accredited
national, regional, local advertising agencies, & Govt. agencies- DAVP, P.R. Deptt of Odisha as per the Key Result Areas-
 Planned issues/ occasions to generate extra revenue by offering space & article sponsorship.
 Designed classified column to generate revenue from one time/ Individual on publication of classified advertising.
Contributions:
 Ensured that Rourkela edition became viable edition & generated revenue as a profit center within 6 months.
 Managed space booking in advance of seven days and even at time exceeding 15 days.
 Successfully started at least 2 pages of color printing which increased demand for dailies.
 Liaised with various Govt. organizations engaged in accrediting & licensing to consistently achieve higher targets .
 Instrumental in successfully dealing with national level advertising houses for space booking & generated significant
revenue from space selling to make the edition a profit center.
VST Industries Ltd., Bhubaneswar/ Vizag
Marketing supervisor/ Sales Representative (Mar 1982 – Sep 1990)
(Reported to the Circle Manager- Visakhapatanam)
Job Profile:
As Marketing supervisor/ Sales Representative, was circle in-charge, Odisha, managed following key tasks to ensure
desired results as per the specific Key Performance Matrices-
 Serviced existing dealer network & visited retail outlets to ensure stock availability, product display, retail audit etc.
 Organised brand promotion by sponsoring cultural, sports activities of local, national and international level.
 Introduced incentive scheme e.g. off-take based, display schemes for visibility support etc.
Contributions:
 Substantially increased sales by strengthening main dealers for cater to the market & ensure brand availability.
 Identified new prospective sub-dealers in various areas especially in the virgin area and appointed them.
 Coordinated with dealers for quick & repeat off-take & ensured nil stock-out situations at both sub-dealer & retail level.
 Initiated display contest, a sales promotion activity organized in Bhubaneswar that was a grand success.
 Played a lead role in organizing sales promotion activities- sponsorship of Charminar Challenge ODI cricket matches.
 Based on exceptional performance promoted to the post of marketing supervisor in 1988.
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4. Training & Development
 Undergone campus training programme on effective selling skills at the XLRI, Jamshedpur (1998)
 Participated in a campus training programme on rural marketing at the XLRI, Jamshedpur (1993)
 Attended in house programme in marketing & finance in VST Industries Ltd., Hyderabad (1984)
Educational Credentials
 Bachelors Degree in Commerce, SCS College, Puri, Utkal University, Bhubaneswar, Odisha (1982)
Personal Information
 Permanent Address: Bijoly Nilay, No.1, C.T. Road, Opp. Hotel Mayfair, Puri, Odisha - 752002
 Date of Birth: 3rd
May 1962
 Language Proficiency: English, Hindi, Odia, & Bengali
 Computer Literacy: Windows XP MS Office (Word, Excel, Power Point )
 Nationality: Indian, Passport No.: J 1019085, valid up to 18th November 2020
(S. K. Mishra)
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