Venture lab 2012 - 5leads standford - Testing Value Proposition review 5leads.com your universal contact page

1. www.5leads.com
Your Universal Open Contact page

2. What is 5leads.com
5leads in one line is you your universal contact page
we believe that a consumer being a paid customer
should be able to find the right service provider in a
much easier and efficient way than how currently
its done, we want to be one step connection
between consumers world wide with the service
providers
we want 5leads to be a global contact page, where
any consumer can post what he is looking for any
where in the world and let service providers pitch
why he should choose that service provider , you
can view the demo at www.5leads.com/demo

3. Example
5leads works in a way like, for example lets say a
consumer is looking for a card board manufacturer who
can deliver multicolor four-color printing,90 lb card
board boxes , instead of searching millions of pages and
making hundreds of calls, he just posts the clear
requirement in under 30 seconds at 5leads.com
5leads uses its matching engine to search world wide
web and send notifications to cardboard manufactures
across the world, then manufactures who are only
available and who can deliver such kind of products will
reach the consumer via 5leads.com , 5leads platform
will provide all means of interaction between consumer
and service provider, so that its documented and in the
end consumer can choose from available service
providers

4. Pictorial Representation
Step 1 Step 2
Followed…..

5. Pictorial Representation - Followed
Step 3 Step 4

6. Hypothesis
we wanted to position 5leads.com as a universal open
contact page where a consumer can say what he is looking
for and service providers who can provide that service pitch
the customer why he needs to choose him, this reduces the
problems of making multiple calls, not reaching right service
providers , repeat the same details over and over and still
not sure if consumer reached the right service provider and
if he can trust the service provider
we believe as a paying customer the communication and
choosing the service provider process can be much more
smooth than how it is currently
Also for Service providers , currently their contact pages are
hidden, there is no easy way for service providers to reach
consumers who need their service, we want to provide a
way for them to reach consumers at the point of sale

7. Experiments
We have created a Consumer Survey and Service
Provider survey to understand the problems of
consumers and service providers, below are the links
Consumer Survey link :
https://docs.google.com/spreadsheet/viewform?pli=1&form
Service Provider Link:
https://docs.google.com/spreadsheet/viewform?formkey=d

8. What we tried to analyze
From Consumer Point of view we tried to
analyze is it a service that is needed or good to
have, also we wanted to understand what
categories different people will use, key factors
they look at when using such a service
&
From Service Providers point of view we wanted
to understand, is such a service needed ? are they
willing to pay for such a service ? problems they
have , key features they need and how we can
make them use our application to be more than a
simple profile page

9. Results
Below are the survey results links :
Consumer response graphic view
https://docs.google.com/spreadsheet/gform?key=0AhfwrnpRVbdBdFNkWF9RejhFWDRDeG9Q
Consumer Survey Response
https://docs.google.com/spreadsheet/ccc?key=0AhfwrnpRVbdBdFNkWF9RejhFWDRDeG9QbjN
&
Service Provider response Graphic View
https://docs.google.com/spreadsheet/gform?key=0AhfwrnpRVbdBdGhTWk9Kc2c2aVozYVYwZ
Service Provider survey response
https://docs.google.com/spreadsheet/ccc?key=0AhfwrnpRVbdBdGhTWk9Kc2c2aVozYVYwZTlh

10. Results Analysis
The results have been a great learning experience for us, we
learned
From Consumers that such a service will be of great
importance for them since it solves the need when they are
looking for such a service provider , also we analyzed some of
the key categories will be Mechanics , Training Needs, Kids
Needs , Home Needs and also categories which are not so
generic but specific
we realized how important review and feedback from known
people will help them in making a decision to choose a
service provider
From Service Providers we learnt that they are willing to try
such a service and ready pay for such a service once they try ,
and we need to provide them with tools that they can
communicate with existing customers and manage them

11. Newprovider response we made few additions to the
After the Consumer and service
Hypothesis
initial plan we made
For Consumers :
1. We want to be a one stop connection to connect with any service provider across the
globe
2. We realized we need to concentrate initially more of satisfying each customer needs
than trying to reach a large volume of consumers so that we can identify the key issues
and make sure we provide the right customer support to the consumer, a happy
consumer is the key for our success
3. we realized the importance of reviews and feedback and relating it to people who
the customer knows, we want to use social media to let consumers know which service
providers their friends and family members use
4. A good mobile application is needed as an add on to the web
From Service Providers point of view, we realized we need to provide:
1. Easy tools to communicate with new and existing customers
2. Provide Transparency by showing as much details as how many service provider have
bid till date, current status of the request, response ration of consumer who posted it
etc
3. we need to provide tools so that can mange customers using their mobile and phone