Building Brands and Businesses from Mind2Market! Digital Transformation - Lean Testing - Branding Marketing

1. Growth Hacking, For Hire

2. VERSUS VENTURES – WHAT WE DO
2
VERSUS is a MIND2MARKET development shop. We work for clients to accelerate
innovation-incubation for growth outcomes. We can TEST YOUR IDEA, BUSINESS CASE,
or POTENTIAL INVESTMENT.
We make innovation BIG, FAST & DOABLE. We are NOT an agency or consultants. We
are HIRED GUNS that DO the work.

3. PROCESS OVERVIEW: THE 3 PHASES
3
VERSUS VENTURES – HOW WE DO IT

4. VERSUS VENTURES – HOW WE ARE DIFFERENT
4
1. We ONLY test CRITICAL ASSUMPTIONS
2. We use our proprietary TEST HARNESS METHODOLOGY testing DIGITALLY,
and NEVER overbuild – saving TIME* and $$
3. Drive rapidly through the BUILD-MEASURE-LEARN loop, deriving metrics &
insights to develop an MVP (minimal viable product prototype)
After proving or disproving Critical Assumptions we can establish a case for
COMMERCIALIZATION, PIVOT, or DISCONTINUATION of the initiative.
*Oh, and time is also $$! More importantly, as you are reading this, someone is already working on YOUR idea.
For you to succeed, cutting TIME-TO-MARKET is imperative!

5. CASE STUDY: DIGITAL WARRANTIES
A global warranty company wanted to explore opportunities to take its business
in the US from a brick-and-mortar retail model, to a direct on-line model, and in-
turn have greater control over route-to-market, increasing their margin.
5
Using VERSUS Test Harness Methodology, in 90 days the client was able to test a
minimum viable product (MVP) getting 5K+ users to register their electronics on
the new digital platform. This drove a clear commercialization decision, in a fifth
of the time the earlier initiatives took to get to an inconclusive outcome.
Previous attempts to develop and test an on-line proposition drove channel
conflict, regulatory issues, internal IT friction, and slow development times-
resulting in the initiative being abandoned.
THE SITUATION
THE CHALLENGE
BOTTOM LINE

6. REACH OUT FOR MORE INFO
6
Visit www.versusinnovation.com Or write to Sreten@versusinnovation.com