slides for a presentation on affect as a concept for media and cultural studies, given in Madrid at the La Casa Encendida on the 15th of March 2012. info: http://blog.lacasaencendida.es/2012/02/22/como-me-converti-en-un-tecky-enamorado/

1. Common Banality –
The Affective Character of Sharing
Photos Online and Moblogging
Søren Mørk Petersen, PhD, MA
Manager of Development at Albertslund Public
Libraries,
Researcher (gendannelse.nu), blog in danish about
reconfiguring educational and cultural institutions.

2. Affect + Media
Ask not what something is, but what it can do

3. Being meaning slide

4. Moblogging (MObile+BLOGGING) and photo sharing
+ +
+
Research done among Flickr users in Copenhagen

5. Flickr præsentation slide
• Husk mo+blogging forklares

7. (title: The day Stig was bunking off)

9. Henri Lefebvre
3 concepts of everyday life:
Daily life: the concrete material aspects of living
The everyday: modernity>>>
consumer culture, bureaucracy,
representation and mass media
Everydayness: the affective character of everyday life
”a pure process in excess”
Gregory Seigworth

10. Title: I dare not press

11. Title: Inner-city uniform: blond
ponytail, black jacket

12. Title: Beetroot mouse

13. Title: Rusty stick

14. Title: Coffee

15. What connects daily life, the
everyday and everydayness is the
effects of a sensation, , which is
sensation
affective in its character.

16. Picture mean slide

17. A sensation “is what passes
from one “order” to
another, from one “level” to
another, from one “area” to
another”
(Deleuze: Francis Bacon –
the Logic of Sensation, 32)

18. “there are not sensations of
different orders, but different
orders of one and the same
sensation”
(Deleuze: Francis Bacon –
the Logic of Sensation, 33)

19. (Title: Egg)

20. “Being-in-the-world, as the
phenomenologists say: at one and the same
time I become in the sensation and
something happens through sensation, one
through the other, one in the other….As a
spectator, I experience the sensation only by
entering the painting, by reaching the unity
of the sensing and the sensed”
(Deleuze: Francis Bacon –
the Logic of Sensation, 31, italics in original)

21. Moblogging and photo sharing
is a way of becoming banal, a
way of enjoying the
everydayness that we all share
but cannot fully explain and
represent.

22. Should we look
for meaning or
affect/sensation?
Or both?
Title: Coffee

23. AFFECT
• Not meaning or signyfying practices
• Enables focus on other aspects of
practices (desire, affect, material)
• Affect entails focusing on the material and
the body
• Not being, but becoming
• Focus on relations and process‟
• Affect makes bodies act (without
intentions)

24. AFFECT
Affect in Spinoza‟s terminology is divided
into affectio: the ability of a mode or body to
affect other bodies, that is, power in its
active mode, and affectus: a continual
variation in the bodies affected upon, that
is, affect as a process of continuation
through different experiences.

25. The Affectio refers to a state of the
affected body and implies the presence
of the affecting body, whereas the
affectus refers to the passage from one
state to another, taking into account the
correlative variation of the affecting
bodies.
(Deleuze: Spinoza – Practical Philosophy,
49, italics in original)

26. Affective character of sensation
Event
Affectio
Vegetable + moblogger „produces‟ picture
Affectus
Uploading + Flickr album
Vegetable + moblogger + flickr album + contacts

27. “Affect broadly refers to states of
being, rather than to their manifestation
or interpretation as emotions”.
(Clara Hemmings: Invoking Affect – Cultural Theory and the
Ontological Turn, 551)

28. “An emotion is a subjective content, the
sociolinguistic fixing of the quality of an
experience which is from that point
onward defined as personal”
(Brian Massumi: Parables for the Virtual –
Movement, Affect, Sensation, 28)

31. AFFECT
• Affect cannot be represented
• Affect is pre-individual
• Because affect is pre-individual, it can be
„transmitted‟, that is: it can make us act in
different contexts/practices
• Affect can explain actions not based on
feelings, emotions or intentions