Hyperlocal marketing is a critical part of reaching consumers through channel partners. This presentation will teach you what you need to know about successfully building your brand at the hyperlocal level.

1. Must-Do Tactics for Hyperlocal
Marketing Success
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2. Let's start with a definition.

3. Hyperlocal marketing (n) - the act of
targeting communication efforts at a very
specific geographic area

4. So if local marketing
targets Miami...

5. Hyperlocal marketing targets a
smaller community in Miami.

6. What does this have to do
with channel marketing?

7. As a channel marketer, you provide
your partners with resources to help
them sell your brand.

8. These resources might include some
co-branded marketing programs.

9. If partners can customize
programs to target even the
smallest local communities...

10. They can use their grassroots
credibility to build your brand.

11. So how do you help your partners
with hyperlocal marketing?

12. Step #1:
Create an easy three-step
enrollment process.

13. It’s great to offer hyperlocal
programs to your partners.

14. Does that mean
they’ll instantly
want to enroll?

16. You have to entice them to join.

17. But how?

18. Invite your partners to enroll and
clearly explain how they will benefit
from the program.

19. Make enrollment as simple as
possible.

20. Make enrollment as simple as
possible.
You can even do it for them!

21. Demonstrate the program’s
success with metrics and
visually appealing graphs.

22. Step #2:
Show participating partners their
success.

23. Present participants with a variety of
data to illustrate how they’re performing.

24. Here's an example.

26. Be sure to clearly show trends
in your graphs.

27. What can you do with those
trends?

28. Provide historical context for your
growth and decline patterns.

29. Provide historical context for your
growth and decline patterns.
Pinpoint which campaigns are
hurting or helping you.

30. Provide historical context for your
growth and decline patterns.
Pinpoint which campaigns are
hurting or helping you.
Monitor aspects that can be used
in future partner program strategy
discussions.

31. Step #3:
Remove as many
burdens as possible.

32. Offer an automated marketing platform
that makes it easy for partners to send
personalized communication pieces.

33. Create data-triggered marketing programs
that automatically send customers
messages based on criteria you set.

34. Dedicate a team to helping partners with
every step of program enrollment.

35. Establish a co-pay
process so that
partners bypass long
co-op reimbursement
procedures.

36. What's a co-pay process?

37. It’s a process that lets you allocate
funds to partners in real time.

38. This way, partners have instant
access to their money.

39. Partners will be more likely
to enroll once all these
burdens are lifted off their
shoulders.

40. Step #4:
Create a variety of flexible marketing
campaigns for your partners.

41. Each of your partners serves a
unique set of customers.

42. Offering just one marketing campaign
doesn’t allow partners to meet their
marketing needs.

43. Provide co-branded campaigns that partners
can customize to target their communities.

44. Step #5:
Avoid point solutions.

45. Point solutions are
great for offering
one service.

46. Point solutions are not great for
offering a group of services.

47. They don't
work together.

48. If one solution changes, then all
the others have to change to
stay in sync.

49. They require extra time and money.

50. They also frustrate your partners.

51. Who wants to
memorize 10 different
user names and
passwords?

52. Offer one consolidated
platform that partners
can use for all of their
hyperlocal marketing.

53. Step #6:
Show partners how to best use the
money they earned.

54. Use your co-pay process to direct
partners to use money on certain
marketing tactics.

55. Do you want your partners to do
more digital marketing?

56. Allow them to apply funds to a certain
percentage of the digital marketing
costs.

57. The less they pay out of
pocket for marketing
tactics, the more likely
they’ll be to use them.

58. Provide an online statement that
displays payments made and
benefits received.

59. Step #7:
Thank your partners and stay in close
contact with them.

60. Your partners do a lot to market
your brand at the hyperlocal level.

61. Thank them for their work!

62. Stay in close contact with them
through emails, direct mail and
webinars.

63. This lets them know that you care about
the role they play in building your brand.

64. Remember.

65. When your partners succeed,
so do you.

66. Want to learn more about
hyperlocal marketing?

67. Want to learn more about
hyperlocal marketing?
Click Pam to see more of
our resources.
Click Gary to contact him.