As the telecom space evolves, Mobile Virtual Network Operators (MVNOs) experience similar market shifts as Mobile Network Operators (MNOs), but benefit from reacting differently.

1. EVOLUTION OF THE MVNO
BUSINESS ENVIRONMENT
As the telecom space evolves, Mobile Virtual Network Operators (MVNOs) experience similar market shifts as
Mobile Network Operators (MNOs), but bene�it from reacting differently.
CURRENT ENVIRONMENT*
Customer needs are changing and MVNOs must adapt
EVOLVING PRIORITIES
OLD
NEW
Data centric
Voice centric Individual / Family plansFeature phones
Smartphones Shared data plans for
individuals and families
Monthly, flat-rate,
recurring services
Lowering pricesPay-as-you-go
Adding services
BY 2019*
250
active MVNO companies provide services to
28MILLION
44 ¼MILLION
28 MILLION
MVNO
subscriptions
subscribers will reach
and will
represent
of new net additions
of all new U.S. subscriber
connections will come from
subscribers
*Data insights are property of Ovum Telecoms
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