4. Omnia Scent Marketing 2016 slideshow

The five ‘W’ s and one ‘H’ of
Scent Marketing
…makes it unique!
Omnia Scent Marketing

Omnia® Scent Marketing
The five ‘W’s and one ‘H’ of Scent Marketing
makes
1. [WHO] Who has to use Scent Marketing? Who needs it?
2. [WHAT] What is Scent Marketing?
3. [WHERE] Where is Scent Marketing used?
4. [WHEN] When Scent Marketing must be used?
5. [WHY] Why do you need SPRING AIR?
[HOW] Applications of Omnia Scent Marketing
Omnia Scent Marketing 2016 2

1.[WHO] Who has to use Scent
Marketing? Who needs it?

[WHO]
Who has to use Scent Marketing?
Who needs it?
All marketers are familiar with the concept of a logo, the visual representation of a
brand. Some like Coca Cola, Disney, Apple and Nike are so iconic that exposure to them, even
when they aren’t noticed by us, affects our behavior.
These large companies with their massive marketing budgets can easily expose large
numbers of people to their logo and brand identity. As a result, their brand recall is close to
100% throughout a good part of the world.
But what about small and medium-sized companies? The average person is exposed to up to
5,000 ads a day. How can you get customers to remember your brand within all this clutter?
The surprising answer is through the sense of smell.
The sense of smell is the only one of our five senses that is directly connected to the
part of the brain where emotion, memory and associated learning are processed. In fact, you are
100 times more likely to remember something that you smell than something that you see, hear
or touch.
An olfactory logo is a custom scent that the brand creates to embody its unique characteristics.
4Omnia Scent Marketing 2016

[WHO]
Who has to use Scent Marketing?
Who needs it?
Much like a graphic logo that all companies own, the (olfactory) Scent Logo is used
wherever the brand is present. After repeated exposures to the Scent Logo, the smell becomes
strongly associated with that brand.
In order to work, the signature scent needs to be consistent with the image and
emotions of the brand. We have to think about the personality of our brand. Is our brand
reliable and trustworthy or edgy and fun? Is it relaxed or power charged? Also we have to think
about our target market. Are they young, middle-aged or older? Predominantly male or
female? Value or luxury buyers? These elements can be successfully matched with different
fragrance elements to create a scent that embodies our brand’s characteristics.
Once we have created our signature scent, we can use it in every possible customer
touchpoint, so that it can become associated closely with our brand in the customer’s mind.
Before we know it, our brand will be top of mind, and the aroma we detect will be the sweet
smell of our success!

2.[WHAT] What is Scent
Marketing?

[WHAT]
What is Scent Marketing?
Scent branding is more than just diffusing a pleasant fragrance in a space.
It is the art of taking a company’s brand identity, marketing messages, target
audience and matching these with a fragrance that amplifies these aspects.
This can become highly effective in environments where other sensory triggers,
such as the use of lighting, sound and luxurious surroundings, are combined in the effort to
establish a longer-lasting emotional connection with consumers.
Omnia® Scent Marketing provides not only fragrance feeling but brand awareness, product
integration and sense effectiveness, behavior changes and profitable results.

[WHAT]
This type of marketing appeals to all the senses in relation to the brand. It uses them
to relate with customers on an emotional level. A multi-sensory brand experience generates
certain beliefs, feelings, thoughts and opinions in order to create a brand image in the
consumer’s mind, customer loyalty and subsequently an increase in sales.
Every day and night of our lives we smell odors which many go unnoticed while they
are present. Only when an odor pleases us, triggers a warning, or jogs a memory, do we pause
to take notice. Perhaps the most striking reaction to fragrances is in the realm of memories.
Almost everyone has experienced a rush of emotion after encountering a certain scent. Images
of baking bread, a new car, or even a first kiss, can all be brought to mind with one simple
smell.
How do we smell?
• When we smell, currents of air swirl up through the nostrils, to an area about the size of a
postage stamp containing millions of receptor cells, called the epithelium.
• Fragrance molecules attach themselves to the watery mucus covering the epithelium.
• Minuscule filaments called cilia, extending from the ends of the receptor cells reach out for
the fragrance molecules floating in watery mucus.

Once a connection has been made, a unique pattern of activity starts to flow
through the nervous system, ending in several areas of the brain.
Each smell has a unique pattern of activity in the brain, creating a response unique
to that item and allowing us to identify it. Smell is more sophisticated than any other sense as
scent receptors in the nose connect directly to the section of the brain responsible for memory
and emotion. In fact, the smell is believed to affect 75% of our daily emotions.
This is because the human odor response is controlled by the brain’s limbic system,
the same system that controls our emotional and sexual response, artistic abilities and
perceptions of space.
This is why fragrances can be so important to us and why we seek them out in our products
and our daily environment.
[WHAT]

3. [WHERE] Where is Scent
Marketing used?

[WHERE]
Where is Scent Marketing used?
We have to separate this into two periods: PAST and TODAY. Human being has always
been aware of the power of fragrances. Man realized their importance and potentialities, improved
the relevant technological features, searched for new fragrance oil blends, and found new ways to
apply his ideas.
INTHE PAST
Even the paintings dated back to 18,000 BC in the famous Lascaux cave in France depict
the burning of aromatic plants, thought to be used to drive out evil spirits. Either we use the modern
term of “Scent Marketing” or the more familiar term of “Aromatotheraphy”, the fragrant related
culture has an absolute importance in history among some of the greater civilizations.

[WHERE]
The ancient Egyptian
culture clearly
documented the use
of aromatic medicine
in its hieroglyphic
records. Evidence of
the use of herbs in
aromatic barks,
resins, perfumed oils,
wine and vinegar, was
found dating back to
4,500 B.C.
At a similar time, ancient
Chinese civilization also
used some form of
aromatics. Shen Nung’s
herbal book (dating back
to approximately 2,700
B.C.) contains detailed
information of over 300
plants and their uses.
Similarly, the Chinese used
aromatics in religious
ceremonies by burning
woods and incense to
show respect to their
Gods, a tradition which is
still practiced today.The
use of aromatics in China
was linked to other ancient
therapies such as massage
and acupressure.
The Greeks acquired
most of their medical
knowledge from the
Egyptians and took
advantage of it in order
to make their own
discoveries. They found
that the fragrance of
some flowers was
stimulating while others
had relaxing properties.
The use of olive oil as
the base oil absorbed
the aroma from the
herbs or flowers and the
perfumed oil was then
used for both cosmetic
and medicinal purposes.
The Romans learned
from the Greeks and
became well known for
the scented baths
followed by massage
with aromatic oils.The
popularity of aromatics
led to the
establishment of trade
routes which allowed
the Romans to import
“exotic” oils and spices
from distant areas such
as India and Arabia.

[WHERE]
TODAY
Centuries after Egyptians, Greeks and Chinese made the first steps in aroma making,
human being became fully aware of the positive effects of fragrances. Researchers have found that
the use of fragrances can reduce anxiety in certain stressful situations, such as when undergoing an
MRI scan in a hospital.
- In a study on US patients exposed to a sweet vanilla-like scent, 63% of them experienced less
overall anxiety than those not exposed to it.
Fragrance can not only reduce stress but can also affect our sleep.
-Peppermint for example can stimulate the brain and thus disturb sleep. Heliotropin, however, a vanilla-like
smell, can relax the brain and enhance sleep.
Especially during the past two decades, a considerable amount of research has been conducted
at the USA, Europe and Japan, to measure not only the psychometric effects of fragrance upon feelings,
mood and emotions but also other related physiological responses.

[WHERE]
Except these, the researchers wanted to report other effects, such as:
The mood benefits
Research has shown that fragrances have significant measurable effects on mood
state. Craig and Warrenburg developed a self-administered, quantitative method that
measures subjective mood changes evoked by fragrances. They found that eight major factors
of mood are affected by fragrance. This includes a beneficial effect on irritation, stress,
depression, apathy, enhancement of happiness, sensuality, relaxation and stimulation.
Consequently, fragrance evokes a hedonic response of pleasure/displeasure and emotional
response of happiness and relaxation.
Manne and Redd used fragrance materials to reduce distress during magnetic
resonance imaging. Eighty five patients undergoing MRI scan participated in the trial at
Memorial Sloan-Kettering Cancer Centre.

[WHERE]
Patients who were exposed to fragrance (a scent of vanilla) while undergoing MRI scan
experienced approximately 63% less overall anxiety than a group of patients who were not
exposed to a fragrance.
The mood benefits of fragrances can have positive effects in real life situations as
reported by Dr. S. Schiffman. It has been shown that the use of fragrance can improve mood in
both women and men at mid-life. Feelings of tension, depression and confusion were
significantly alleviated by pleasant fragrance in females.
Also Weigand and his co-workers studied the effect of relaxing fragrances on
lowering Cortisol and increasing slgA levels. These findings formed the basis of claims for
fragrances used in relaxing personal care products.

[WHERE]
Stress Reduction
A significant relationship between positive mood state and health is now
emerging. The immune system and cardiovascular system appear stronger in individuals with
more positive mood and less stress. While more scientific studies are needed to validate that
fragrance induces positive mood results in measurable health effects, it is suggested that
fragrances should be quite effective based on what we already know in that field.
For example, researchers have found that inhaling a relaxing fragrance ingredient
speeds up the recovery of slightly damaged skin due to weakened skin barrier function. Also,
certain fragrances may reduce performance related stress as measured physiologically in
lowered blood pressure, reduced muscle tension or reduced startle reflex.

[WHERE]
Improving work performance
Fragrances have a positive effect on work environment. Recent studies have
shown that periodic dispensing of pleasant fragrances during a sustained attention task
improves performance.
Warm and his co-workers measured the effects of olfactory stimulation on the levels
of performance and stress in a demanding and stressful attention task. The odors used were
muguet and peppermint. The former was known as relaxing and the latter as alerting. Both
fragrances significantly improved the level of performance in the test, but there was no
difference in effectiveness between the two. Neither of these odorants had a significant effect
on stress reduction while performing the task.
Karamat and his co-workers found that lavender oil significantly increased decision
time in a computer-based reaction time task but did not influence motor time. It suggested
that lavender oil has a central but not a peripheral sedative effect. Another test in a vigilance
task suggested that lavender oil caused significant increase in reaction time, while jasmine
caused absolutely the opposite.

[WHERE]
Fragrance and Sleep
Relaxing fragrance materials such as lavender have been found to aid the sleep
process. An extended study on the effects of fragrance on sleep quality was conducted by
Badia and his co-workers.
First of all, objective measures such as the changes in heart rate, brain waves and
muscle tension in response to odor administered in sleep, established indeed that people are
responsive to odors in their sleep. When odors were diffused during REM (dream) sleep,
individuals often incorporated this stimuli into their dreams.
Heliotropin is claimed to enhance sleep, but the effect was not statistically
significant. The latency period before sleep was shorter and the sleep efficiency was higher
with heliotropin.

[WHERE]
Conclusion
The overall available evidence supports the conclusion that fragrances (smell)
influence mood, memory, emotions, anxiety/stress, arousal, sustained attention and problem
solving, choice of partners, the immune/endocrine system and the ability to communicate by
smell without knowing it. The effects mentioned can be elicited both by consciously and
subliminally perceived odors.
The research work done so far represents a first important step but it requires more
depth and scientific sophistication in order to draw observations on the benefits of each single
fragrance.

Consumers' evaluations of the shopping
experience are significantly increased when
the arousal levels of ambient scent and
background music match.
Published: April 2001
Source: Journal of Retailing
By Anna S. Mattila and Jochen Wirtz
In our daily lives, smell tells us whether
food is safe to eat, if a fire is breaking out in the
next room, and, as evidence increasingly shows,
if we find a potential mate attractive [8]
8. Jacob, S., McClintock, M.K.,
Zelano, B., and Ober, C. Paternally
inherited HLA alleles are associated
with women’s choice of male
odor. Nature Genetics (DOI:
10.1038/ng830), 2002, pp. 175-179
The sense of smell differs from other forms of perception in the direct
connection between the olfactory and the limbic system, our emotional center.
The perception of odors nearly always causes emotional reactions - there is no
way to avoid smelling odors or filtering olfactory information. As a result the
olfactory channel offers high potential to send advertising messages to the
consumer without any loss of data
(Bernadette Emsenhuber Johannes Kepler University Linz, Department of Pervasive Computing)
The diffusion of lavender during
breaks at work has been found
to prevent the deterioration of
work performance.
Sakamoto, et al, 2006 Oxford Journals |
Life Sciences & Medicine | Chemical
Senses
Fragrances can have a beneficial
effect on irritation, stress,
depression, apathy, and can
further enhance the positive
factors like happiness,
sensuality, relaxation, and
stimulation.
Stephen Warrenburg (IFF) Gary E.
Schwartz (Yale University)
The association of fragrance and emotion is not an invention of poets or
perfume-makers. Our olfactory receptors are directly connected to the
limbic system, the most ancient and primitive part of the brain, which is
thought to be the seat of emotion. Smell sensations are relayed to the
cortex, where ‘cognitive’ recognition occurs, only after the deepest parts
of our brains have been stimulated. Thus, by the time we correctly name
a particular scent as, for example, ‘vanilla’ , the scent has already
activated the limbic system, triggering more deep-seated emotional
responses.
Social Issues Research Centre
When people are fascinated by a perfume, this perfume appeals to
three areas of their personality. The better a perfume appeals to
these three areas of their personality the more likely it is to be
selected:
First area
Emotions, attitudes and associations
Second area
The desired lifestyle
Third area
Situations, occasions, socio-biographical data
Edited by Steve Van Toller and George H. Dodd ‘CHAPMAN & HALL’
[WHERE]

British Airways scent their
business class lounges with fresh
cut grass and the smell of
the sea.
(Butler et al., 1999).
Rolls Royce adopted
a tactic according to which
they perfumed their car
advertisements in the US publication
‘Architectural Digest’ with leather-scented
fragrance strips.
(Ellen and Bone, 1998).
The company’s goal was to increase awareness of the Dunkin’ Donuts coffee brand
and to drive traffic to the stores. To accomplish this, they used an innovative blend of
radio ads and scent. They installed scent diffusers on commuter buses in Seoul.
Whenever the Dunkin’ Donuts ad came on the radio, a light coffee scent was released
from the diffusers. What is certain is that around 350,000 people were exposed to
this multi-sensory message, and it worked.
Traffic to the stores increased by 16% and sales jumped by 29%.
Source: Scent marketing digest
The Canadian operation of the pizza chain has launched a
fragrance after receiving an enthusiastic response to a post
asking fans just how much they loved the smell of a box of
Pizza Hut being opened.
Named Eau de Pizza Hut, the scent apparently has ' top notes
of freshly baked, hand-tossed dough.’
Source: Mail online
“Eau de MacBook Pro”
When you close your eyes, the fragrance is
designed to mimic the scent of an Apple
product being opened for the first time
'A distinctive scent can be observed when
unwrapping a newly purchased Apple product
from its packaging.
'Apple fans will certainly recognize this smell.'
Source: Mail online
[WHERE]

4. [WHEN] When must
Scent Marketing be used ?

We strongly believe that there is more in a fragrance than its aesthetic value and essence,
as it affects us in a way we have never thought of. In order to have successful results, you have to
produce the right applications with your business partner.
Our strongest asset is the group of marketing experts and highly educated team of
professionals including perfumers, in addition with the know-how and the technologies adopted by
the company. All these make “scent marketing” the unique Omnia® Scent Marketing.
In order to produce the right applications you need:
 to know first of all how the fragrances affect people and their behavior.
 to have a library of fragrances in order to produce the final unique solutions.
 to maintain the different suitable kinds of technologies and devices in accordance with the needs.
 to give a professional service globally by well trained technical teams.
We are offering differentiated solutions after years of meticulous effort to combine all the previously
mentioned elements and that is why we do not refer to it as simple scent marketing, but Omnia®
Scent Marketing.
[WHEN] When Scent Marketing
must be used?

The “must” of Scent Marketing:
Fragrance categorization
The most usual classification of
fragrances that is commonly used in the fragrance
industry, is “the Wheel of Fragrances”, which was
developed in 1983 by Michael Edwards.
The four model families, which are the
Floral, Oriental, Woody and Fresh, are divided into
three subgroups and they are placed around a
perimetrical wheel. The fifth family is in the center
of the fragrance wheel.
must be used?

must be used?
25
Fragrance categorization based on the consumers’ criteria
For the consumers, the pleasant atmosphere in their personal space constitutes the essential element of
a harmonious everyday life, and also a representative factor of the way of life they choose.
- Cleanliness sense- Odor Neutralization
Fragrances that exude a sense of freshness and cleanliness, neutralize unpleasant odors and they restore the sense of
clean atmosphere in a confined area.
- Fragrances inspired from the nature with eco-friendly character
Fragrances adapted to the modern market tendency for more natural products. The fragrance composition is made
out of pure ethereal oils that combine the purity of a natural product with the nature’s identity and its elements.
-Ecological and friendly to the environment fragrances
Pioneering aromatic products that induct us into the secrets of Aromatherapy and into the beneficial attributes of
ethereal oils.
The composition of fragrances is based on ethereal oils, distilled herbs, fruits and flowers, that make us feel their
beneficial attributes, through a unique experience of relaxation and well-being.
Omnia Scent Marketing 2016

must be used?
26
-Fragrances that coincide with the character of a place
Fragrances that add prominence to the luxury of a place. They satisfy the mood and the expectations
of consumers who want to create a uniquely upgraded atmosphere in their own space, by using
luxurious fragrances that harmoniously coincide with the upgraded design of the place itself.
- Sophisticated Premium Fine Fragrances
The consumers have been seeking for the last few years more evolved and sophisticated air
fresheners, based on fine fragrances with concrete character that will identify with the scent that a
particular place gives off, instigate sentiments and moods and finally connect the visitors
sentimentally with that place.
- Fragrances that jog our imagination
Fragrances that mentally carry us away to dreamy destinations, an experience that constitutes an
escape for our senses, a revival of pleasant memories and finally a reawakening of our sentiments.
Such an experience is induced by exotic and tropical scents consisted of a combination of ethereal oils
in fruity notes (mango, pineapple, melon and red fruits), floral notes (magnolia, jasmine, hyacinth,
mimosa, orchid, violet, rose, etc.), herbal notes (herb, mint, chamomile, eucalyptus, etc.) and oriental
notes (musk, amber, etc.).

must be used?
27
- Fragrances that instigate our feelings and determine our mental mood
Fragrances constitute a cluster of distilled natural components, known in the science of Aromatherapy for their
beneficial attributes and their unique influence on mental and emotional mood. The extracts of ethereal oils may
derive from the distillation of natural components, as lavender and vanilla, but also they can be a combination of
various natural extracts that leads in floral and oriental clusters.
- Seasonal- Celebratory fragrances
Fragrances that are inspired from the idea that each season exudes an aroma and is harmoniously connected to the
atmosphere that mostly prevails in nature.
Spring-Summer: These fragrances are inspired from nature and the scents that emerge from it during
Spring and Summer. Such a fragrance can be a combination of ethereal oils with fruity notes that carries us to exotic
tropical destinations where we can enjoy the summertime atmosphere or a combination of ethereal oil extracts with
floral notes that makes contact with nature our daily delight, while inducting us into its most cryptic paths.
Winter: These fragrances exude all the warmth that this period needs the most. These are ethereal oils
which mainly have an oriental character (musk, amber, vanilla, sweet spices) and aromatic herbal character (warm
spice pine, cool mint).
Festive Seasons: These fragrances are inspired from flavor scents that drift us in a tasty trip of pastries
and gourmet scents. An enjoyment for the senses that awakens unforgettable memories and arouses all the relevant
sentiments.

5. [WHY] Why do you need
SPRING AIR?

SPRING AIR, corresponding to the dictates of modern life, entrepreneurially
develops and evolves a particularly demanding sector that is related with many
aspects of human behavior.
The group designs & develops pioneering aromatizing systems that respond to
every project on demand. It is referred worldwide as a leader company in the field
of perfumery appliances, services & products.
SPRING AIR provides advanced technology techniques & exclusively designed
signature fragrances, in collaboration with world’s top perfumers.
[WHY]
Why do you need SPRING AIR ?

Milestones
1985: The group was established. The first steps began in providing complete
solutions and coverage for professional areas in terms of both deodorizing and
aromatizing.
1998: A unique library of fragrances was made in group’s R&D laboratories
responding to customers’ needs.
2000: A worldwide franchise network was built including Europe & Middle East.
2001: Exclusive designed fragrances with customized essential oils were designed
reflecting several senses such as East or Mediterranean notes.
2007: Innovative appliances were designed & produced, including technological
devices and revolutionary practices.
Present: World’s leading company in the field of Scent Marketing, providing
complete solutions in professional areas.
[WHY]

• We own a unique library of 9.000 fragrances, thus responding to every demand
or project. In this way, we are flexible to design and produce exclusive fine
fragrances according to our customers’ vision.
• Our R&D department is a leader in applying the world’s best techniques related
to fragrances production, raw materials and essential oils. In strong collaboration
with top perfumery companies, we always develop unique solutions for unique
projects.
• In production modules we create pioneering solutions that respond to high
technological expectations, delivering effective appliances and innovative
solutions.
We are offering revolutionary technologies both in aerosol form
(Smart Air Technology) and non-aerosol form (Aero Diffusion Technology).
[WHY]

[HOW] Applications of

SPRING AIR owns a contemporary factory specialized in producing
pharmaceutics and cosmetics products with highly equipped facilities, its own R&D and
Laboratory departments. Having 10 completed production lines, it is able to satisfy any
demand for aerosol and non-aerosol products in liquid, crème or gel form.
Our vision is to create pioneering products and fragrances that bring customers closer to
the beneficial attributes of ethereal oils.
SPRING AIR aiming always in the design and development of innovative
products that will enhance every contemporary professional environment, it presents you
with the newest technologies in the field: Smart Air Technology and Omnia Diffusion
Technology.
[HOW]
Applications of

Smart Air Technology®
Smart Air Technology
SPRING AIR presents Smart Air mini; a unique revolutionary, high aesthetic
device that functions digitally. It can aromatize every kind of professional area, thanks to a
huge variety of perfumes. This appliance combines the high aesthetic design with the small
size, which makes it most suitable for modern professional spaces.
[HOW]
Applications of
34
Smart Air Mini

Aero Diffusion Technology
The essence of the Aero Diffusion Technology ‘s breakthrough is the use of tiny 20 mm
particles which can be evenly diffused in the air due to their minimum weight.
a) Ergonomical devices: CryptoScent (ventilation system) & TowerScent (floor installation).
b) Interior devices: ArtyScent (wall installation), IconoScent (floor installation).
[HOW]
Applications of
35
ArtyScent IconoScent CryptoScent

We can offer the unique Omnia Scent Marketing
The success of each project is a must for SPRING AIR and it is why each project is
being handled individually, separately and intensively.
With no exception all the projects have 3 common important points:
The need: Each different project has its own different need.
The action: Each different project requires its own specific actions and
applications.
The result: Each different project has to be the best successful example of its kind!
[HOW]
Applications of

TAV Airports (Turkey)
The need: The creation of a special TAV fragrance would add
value to the group’s main idea: Live, Smile & Fly...
So once someone passes from TAV can always remember the
fragrance and recognise it as TAV ‘s significant experience.
The action: Exclusively designed fragrance that matches visitors’
preferences and reflects airports’ modern design.
The result: Total acceptance of a revitalizing and energetic scent
that captivates travelling feelings. The scent was a charming
combination of ethereal oils with spicy notes of scented wood
that captivates the senses.
EXCLUSIVE PROJECTS

The need: Provide aromatizing services to several areas of the
museum, reflecting the monument’s importance and history.
The action: In order to captivate museum’s unique sense, we
were inspired from Greek nature and its rare essential oils.
The result: Since the museum’s opening the area is fully covered
from this unique scent, earning visitors’ great compliments and
reflecting the space aura.
Acropolis Museum (Athens)
EXCLUSIVE PROJECTS

The need: Providing a fine fragrance that reflects the aesthetic of
McArthrur Glen‘s areas. The new scent should match visitors
criteria & preferences.
The action: Applying Scent Marketing survey with questionnaires
and exclusively designed scents to the visitors of the mall.
The result: Depending on the results about the most preferable
scent the new fragrance was diffused through the ventilation
system so it could be felt everywhere.
McArthrur Glen
Designer Outlet(Athens)
EXCLUSIVE PROJECTS

The need: Embracing brand’s awareness and transfer company’s
vividness and young spirit to everyone through the sense of smell.
The action: Designing a unique variety of fragrances that
matches company’s philosophy and new statement. A scent
marketing research was based on questionnaires, in order to
analyze both the essence that the stores exude and link brand’s
style to the appropriate scent.
The result: Unexpected acceptance from both customer and
market. Massive influence on the brand ‘s effectiveness to
visitors. The new scent made a statement for the company’s new
profile and point of view.
Vodafone (Greece)
EXCLUSIVE PROJECTS

The need: The transportation company’s new ships needed a new
scent which should be designed in order to reflect this new
service.
The action: Designing a unique fragrance that is characterized by
the essence of the sea. Feeling the sea breeze that exudes the
distinctive combination of masculine fragrances. A combination
of ylang ylang and jasmine with light sweet vanilla and wood
scents.
The result: The new scent made a statement for the company’s
renewed profile and point of view.
Hellenic Seaways (Greece)
EXCLUSIVE PROJECTS

The need: Captivating festival’s celebration mood and spirit. A
unique fragrance that connects football and stadium’s thrilling
experience.
The action: Collaborating with world’s top perfumers in order to
design more than a fascinating scent which increases the
excitement to reach the top.
The result: Fresh cutted grass was the unusual yet successful
fragrance that aromatized the stadium’s private suites, making
the visitors feel like being part of the game.
Amsterdam’s World Cup 2010 (Netherlands)
EXCLUSIVE PROJECTS

The need: A vigorous fragrance that matches in a unique way
Ukraine & Russian casinos’ presence and their rooms’ appeal.
The action: Applying a well-organized scent marketing research
based on visitors’ preferences.
The result: An especially formulated fragrance was created with
notes of tobacco & cognac, reflecting casinos’ sense and
elegance.
Ukraine & Russian Casinos (Europe)
EXCLUSIVE PROJECTS

The need: An exclusively designed fragrance that reflects
mosque’s spiritual essence, comfort and cleanliness.
The action: Considering Islamic religion, scent marketing experts
designed the traditional rose fragrance that was created since the
ancient times in spiritual spaces, houses, during different events
and ceremonies, in the cities and even from people living in the
dessert.
The result: Given the needs of the mosques and the fact that rose
flower is so important for the Muslims in Turkey, we prepared a
special alcohol-free rose fragrance.
Mosques in Istabul & Ankara (Turkey)
EXCLUSIVE PROJECTS

Let us
show you
the world
through
your senses…

4. Omnia Scent Marketing 2016 slideshow

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