SiriusDecisions worked with Spredfast to engage attendees of their 2014 SiriusDecisions’ Summit in real-time, in-venue, online, and on mobile. Attendees and individuals participating from home were able to observe and engage in a unique social experience across multiple screens and devices. Overall, SiriusDecisions drove engagement and awareness, with one in three website visitors interacting with the social experience and the event hashtag #SDSummit becoming the #1 trending topic on Twitter during the event.
Smart Social London | Actions Speak Louder Than Words - Jean Reddan
See how SiriusDecisions amplified event buzz by 374%
1. A premier B2B conference, SiriusDecisions' Summit brings together
more than 2,000 of the best and brightest in B2B sales, marketing,
and product from Fortune 500 companies as well as major small- to
medium-sized enterprises who receive SiriusDecisions' lastest insight
on data, models and frameworks to learn about the technology and
services that power B2B.
SiriusDecisions' Social Marketing
Program Amplifies Summit Social Buzz
with a 374% Increase in Conversation
Case Study
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2. Case Study
Objectives:
• Find new ways to engage attendees in real-time in-venue, online and on their
mobile devices to maximize social buzz during the 2014 SiriusDecisions’ Summit
• Increase attendee social engagement surrounding the event by promoting
#SDSummit via social sharing in a visually compelling way
• Creatively communicate conference information with a lifesize, on-site unique
social experience
2
Strategy:
SiriusDecisions partnered with Spredfast to develop a digital experience for
their Summit attendees, including a web-based Social Hub, embed experience
into the 2014 Summit Mobile Application and a giant Social Media Wall that
was strategically positioned as a focal information dissemination source of the
Summit. The Social Media Wall was displayed on four separate frames and was
mounted on a giant 26’x13’ LED display. This lifesize mosaic encouraged users to
enter text, photo and video submissions with #SDSummit or #SDSummitSelfie to
have their content displayed.
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Overall Social Marketing Results:
// The impact that came as a result of our partnership
with Spredfast for the SiriusDecisions Summit cannot be
understated. The social media wall served as our ‘Digital
Altar’, attracting attendees to receive a unique social
experience that put the Summit directly at their fingertips.
It was this real-time engagement and visual display that
helped yield such a dramatic increase in conversation
volume and use of the event hashtag during the event. //
Shlomi Ron
Senior Director of Digital Marketing at SiriusDecisions
13,000
MENTIONS
#SDSummit became the #1 trending topic
on Twitter, with almost 13,000 mentions.
In anticipation of the event, the hashtag
actually began trending the morning before
the Summit began.
DOWLOADED
2,000
ATTENDEES
PHONES
The 2014 Summit Mobile application was
downloaded on almost 2,000 attendees
iPhone and Android phones.
35%INTERACTED
35% of people who visited the webpage
interacted with the social experience.
342FOLLOWERS
During the Summit, @SiriusDecisions gained
342 followers.
374%
INCREASE
CONVERSATION
From pre- to during-event, there was a
374% increase in conversation volume, all
of which was overwhelmingly positive in
sentiment.
550%
INCREASE
VOLUME
From pre- to during-event, there was a
550% increase in volume of the #SDSummit
hashtag.
Case Study