Sport and Recreation Services 2nd Social Media workshop of 2012, presented by Design Managers Australia.

1. ACT Sport and Recreation
Social Media Workshop Series 2012
What is Possible!
#SportRecSM
FB: ACTSRS #SportRecSM

2. Agenda
• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action
– Setting up social media @sportrecsm
– Three Case Studies
• Session 3 – Practical Scenario
– Planning
– Implementing
FB: ACTSRS #SportRecSM

3. Workshop 1 Recap
Understanding the Social Media Landscape
•Feedback from the first workshop
•What areas have people or clubs thought about
pursuing?
FB: ACTSRS #SportRecSM

4. Agenda
• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action
– Setting up social media @sportrecsm
– Three Case Studies
• Session 3 – Practical Scenario
– Planning
– Implementing
FB: ACTSRS #SportRecSM

5. FB: ACTSRS #SportRecSM

6. Three Case Studies
1. Ultimate Frisbee – Mica
2. Weston Creek Soccer – David
3. ACTAS – Tara and Alex
• What they are trying to achieve
• How they set it up
• How it has been going
• How do they know
FB: ACTSRS #SportRecSM

7. Case Studies – Ultimate Frisbee
How Social Media can lead to unexpected outcomes
• Official Apology from Team Canada (aka Furious George)
• What they are trying to
achieve
• A "highlights" (read: lowlights) reel of all the poorly spirited play
• How they set it up
• How it has been going
Some articles on "ultiworld" which is a new, Ultimate- • How do they know
specific news blog:
•http://ultiworld.com/wordpress/?p=658
•http://ultiworld.com/wordpress/?p=672
•http://ultiworld.com/wordpress/?p=894
•Similar example from European Champs 2011
FB: ACTSRS #SportRecSM

8. Case Studies – Weston Creek
Soccer Club
Better communication through social media platforms
• What they are trying to
achieve
• How they set it up
• How it has been going
• How do they know
FB: ACTSRS #SportRecSM

9. Case Studies – ACTAS
Use of social media to promote major events and results • What they are trying to
achieve
• How they set it up
• How it has been going
• How do they know
FB: ACTSRS #SportRecSM

10. See you back at 7.45!
FB: ACTSRS #SportRecSM

11. Agenda
• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action
– Setting up social media @sportrecsm
– Three Case Studies
• Session 3 – Practical Scenario
– Planning
– Implementing
FB: ACTSRS #SportRecSM

12. Social Media in context
Social Media Tactics and Business Objectives
In order to decide the appropriate style of social media use, the tactic must be balanced with outcomes
Social Media Business Outcome Decision/Position to choose the
Tactic tactic
Broadcast Get messages out and get them out to “I want as many people as possible
more people than ever before, but don’t knowing about a specific service
deliberately engage with people. offered by our organisation.”
Connect Reach stakeholders, athletes and “I want to engage in a dialogue with,
volunteers and engage with them or network with, define stakeholders.”
(virtually) face to face in order to gain
feedback and build relationships.
Promote Stake a place in crowded markets by “I want people to know about our
overtly marketing services. organisation – as a brand, as a
service.”
Monitor Understand what people are saying about “I want to understand what’s being
you and why. said about, and by our organisation.”
FB: ACTSRS #SportRecSM

13. Building a Social Media Framework
• Strategic Plan
(For this session you
• Communication Objectives might want to logout of
any personal social
• Audiences media because that’s
what you’ll be using)
• Platforms
• Connection to other comms
FB: ACTSRS #SportRecSM

14. Getting Practical – 3 Scenarios
• Table 1 & 2
ACT Handball Assoc (a Peak Body) is trying to educate clubs about volunteer
and fan behaviour (broadcast for education)
• Table 3 & 4
Manuka Judo Club (a new club) is starting and wants to attract members
(promote to raise awareness)
• Table 5 & 6
Fooncy Frogs / Fooncy Frogz (an established club) is promoting a one-off
carnival or trivia night to event (promotion to wider community)
Your Task
1. Using the Social Media Framework Plan (15 mins)
2. Implement at least one platform (30 mins)
3. Report and reflect (15 mins)
FB: ACTSRS #SportRecSM

15. Wrap-up
• Any questions or clarification?
• Preview of next session
– Social Media Framework Development
• Continue the conversation
– Twitter #SportRecSM
– Facebook https://www.facebook.com/ACTSRS
FB: ACTSRS #SportRecSM

16. @sportrecsm
FB: ACTSRS #SportRecSM

17. Thanks and see you at Workshop 3!
Justin Barrie & Mel Edwards
Principal Consultants
0423302814
@DMA_Canberra
designmanagers.com.au
FB: ACTSRS #SportRecSM