Presented at Splunk Discovery: Milan 2018

1. © 2017 SPLUNK INC.© 2017 SPLUNK INC.
24 MAGGIO 2018 | MILANO

2. © 2017 SPLUNK INC.
Delivering New Visibility and Analytics
for IT Operations
Cristian LOTTI | Channel Sales Engineer
SESSIONE 2

3. © 2017 SPLUNK INC.
Escalating IT Complexity…
SaaS/PaaS
IaaS
VIRTUALIZATION
STORAGE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
HR
Email
Finance
App Svr
DB
Web Svr
INFRASTRUCTURE
APPLICATIONS
VPN
IP Phone
Identify
SERVERS NETWORKING

4. © 2017 SPLUNK INC.
… Plaguing IT Operations
SaaS/PaaS
IaaS
VIRTUALIZATION
STORAGE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
HR
Email
Finance
App Svr
DB
Web Svr
INFRASTRUCTURE
APPLICATIONS
VPN
IP Phone
Identify
SERVERS NETWORKING
Complex, silo-based technologies
Disconnected and outdated point solutions
Over 80% of time on maintaining, not innovating
Reactive brute-force problem resolution

5. © 2017 SPLUNK INC.
Industry-Leading Platform for Machine Data
Enterprise
Scalability
Operational Intelligence
Search and
Investigation
Proactive
Monitoring
Operational
Visibility
Real-Time
Business
Insights
Index Untapped Data: Any Source, Type, Volume
On-Premises
Private Cloud
Public
Cloud
Storage
Online
Shopping Cart
Telecoms
Desktops
Security
Web
Services
Networks
Containers
Web
Clickstreams
RFID
Smartphones
and Devices
Servers
Messaging
GPS
Location
Packaged
Applications
Custom
Applications
Online
Services
DatabasesCall Detail
Records
Energy Meters
Firewall
Intrusion
Prevention

6. © 2017 SPLUNK INC.
Industry-Leading Platform for Machine Data
Enterprise
Scalability
Operational Intelligence
Search and
Investigation
Proactive
Monitoring
Operational
Visibility
Real-Time
Business
Insights
Index Untapped Data: Any Source, Type, Volume
On-Premises
Private Cloud
Public
Cloud
Storage
Online
Shopping Cart
Telecoms
Desktops
Security
Web
Services
Networks
Containers
Web
Clickstreams
RFID
Smartphones
and Devices
Servers
Messaging
GPS
Location
Packaged
Applications
Custom
Applications
Online
Services
DatabasesCall Detail
Records
Energy Meters
Firewall
Intrusion
Prevention
Any amount, any location, any source
Schema
on-the-fly
Universal
indexing
No
backend
RDBMS
No need
to filter data

7. © 2017 SPLUNK INC.
Splunk Differentiators
Capture, retain, correlate and analyze ALL data
Reduced MTTR
From proactive monitoring to correlation and operational analytics Improved user
experience
Index data once for multiple uses: capacity planning, help desk support,
security, troubleshooting, audit, SLA reporting, change tracking
Reduced costs
Scale to handle the largest, most complex datacenters
Greater
productivity
Universal Machine Data Platform
Fast Time-to-Value
Scales From Desktop to Enterprise
Real-Time Architecture

8. © 2017 SPLUNK INC.
The Focus
APPLICATION
DELIVERY
IT
OPERATIONS
SECURITY,
COMPLIANCE
AND FRAUD
BUSINESS
ANALYTICS
INTERNET OF THINGS
AND INDUSTRIAL
DATA
Developer Platform (REST API, SDKs)

9. © 2017 SPLUNK INC.
Turning Machine Data Into Operational Intelligence
Search
and
Investigate
Proactive
Monitoring
and Alerting
Operational
Visibility
Real-Time
Business
Insight
Reactive
Proactive

10. © 2017 SPLUNK INC.
Splunk Apps
Accelerate Insights

11. © 2017 SPLUNK INC.
Index and Analyze Data Across Your Technology Stack
App Performance
Monitoring
Splunk Add-Ons, Templates and Apps Accelerate Value From Machine Data
API
SDKs UI
Server, Storage,
Network
Virtualization,
Containers
Operating Systems
and Databases
Custom
Applications
Business
Applications
Cloud Services
Operations and
Service Desks
Mobile Applications
Web Intelligence
No rigid schemas – add in data from any other source.
Stream
DB Connect

12. © 2017 SPLUNK INC.
Apps Provide Deep Insights by Role
Find and resolve problems fast in individual technology areas
Exchange Admin
Service Health
Performance,
Message Tracking
VMware/Win/
Linux Admin
Infrastructure Health
Performance,
Anomalies/Outliers
Storage Admin
Infrastructure Health
Performance,
Anomalies/Outliers

13. © 2017 SPLUNK INC.
Powerful Cross-Tier Operational Analytics
Harness IT data for business decision-making
Data-driven
decisions
across the
enterprise
Forecasting and Planning
Root-Cause Analysis
Proactive Alerting
User/Usage Analytics
Change Monitoring
Security and Forensics

14. © 2017 SPLUNK INC.
Accelerating Your
Path to Service
Intelligence

15. © 2017 SPLUNK INC.
What Is Service Intelligence?
Enabling a business-aware IT
Measuring and reporting on indicators that matter
Unlocking operational efficiencies
Collaborating across silos to improve service operations
Data-based decision making
Solving problems and anticipating pitfalls with
sophisticated analytics and powerful insights

16. © 2017 SPLUNK INC.
Splunk IT Service Intelligence
Artificial Intelligence Powering an Analytics-Driven IT
Prioritize incidents
with context
Deliver business &
service context to
prioritize incident
investigation & action
Redefine the
role of IT
Support decisions &
communicate results
with powerful
service-level insights
Simplify service
operations
Leverage machine learning
to detect anomalies &
highlight events that matter
Unify siloed
monitoring
Combine events & metrics
across silos with ease,
flexibility & scale in days

17. © 2017 SPLUNK INC.
Customer Successes

18. © 2017 SPLUNK INC.
Dramatic Results, Rapid ROI
200% ROI
Usage Analytics
200% ROI
Better Customer Experience
90% Reduction in Time to
Track Deliveries
MTTR (-70%)
Tools Consolidation

19. © 2017 SPLUNK INC.
▶ Monitor a broad range of processes, including claims
management, on its information exchange platform
▶ Achieve transaction SLA and accelerate
troubleshooting to resolve issues
Availity: Improve Healthcare
Information Delivery
“Splunk paid for itself in less than a month from just
one use case.”
– Availity technology team
HEALTHCARE – IT OPERATIONS, BUSINESS ANALYTICS

20. © 2017 SPLUNK INC.
▶ Improve site conversion, reduce drop-offs
▶ Understand customer behavior
▶ Track end-to-end transactions
▶ Enhance site speed for faster content delivery
RETAIL – BUSINESS ANALYTICS, CUSTOMER EXPERIENCE
Real-Time Insights to Optimize
Purchase Funnel

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▶ Reduced time-to-investigate and resolution with
real-time insights
▶ Reduced incidents across global auctions by 90%
▶ Improved end-user experience and service reliability
▶ Scaling the implementation with Splunk Cloud
Real-Time Car Auctions
Delivered With Intelligence
“With Splunk ITSI, we have proactive infrastructure
monitoring to ensure a consistent level of customer
service for interested buyers to bid on cars.”
– VP Technology Application Development & Operations, Cox Automotive
ONLINE SERVICES – CLOUD SOLUTIONS, IT OPERATIONS

22. © 2017 SPLUNK INC.
▶ Improving website uptime with real-time notifications
▶ Quickly and reliably delivering application features
to users
▶ Uncovering business insights and improving the
customer experience
Democratizing Data to Ensure
Great Customer Experience
“I don’t believe there is any other product on the market
that is able to quickly bring together diverse data sets,
offer a powerful language to engineers for data analysis
and then ultimately deliver beautiful, visual, actionable
reports to the business users.”
– Vice President of Engineering, Yelp Reservations
TECHNOLOGY – IT OPERATIONS, BUSINESS ANALYTICS

23. © 2017 SPLUNK INC.
▶ Splunk is the platform for machine data – any kind of machine data
▶ Splunk helps you correlate different kinds of machine data to gain Operational Intelligence
▶ Splunk apps help you gain insights into specific types of data quickly
▶ Splunk Quick Starts can jump-start your Splunk journey by adding professional services,
education credits, and passes to .conf
▶ Splunk ITSI can help you see your data in a service context, allowing you to gain new insights
into your machine data using machine learning
▶ Customers have seen great success and ROI using Splunk
Key Takeaways

24. © 2017 SPLUNK INC.
▶ Download Splunk Enterprise or try Splunk Cloud for free at
www.splunk.com/download
▶ Interested in Splunk ITSI? Try it out with 7-days of access to a free personal
environment in the cloud with prepopulated data at www.splunk.com/itsi
▶ Try the Critical IT Incident Calculator to see how your business stacks up against
peers when it comes to incident management: splk.it/Calculator
▶ ROI Story: Yelp democratizes its data to ensure a great customer experience
▶ White Paper: Migrating apps and workloads to the cloud? Get your Cloud
Migration Strategy Right
Continue Your Journey

25. © 2017 SPLUNK INC.
Click to launch the Yelp case study video

26. © 2017 SPLUNK INC.© 2017 SPLUNK INC.
GRAZIE