Share your tips tech marketing tips at http://spice.ly/ShareYourTips

1. 1010
Spiceworkers share
simple ways to spice
up your IT promos!
Spiceworkers share
simple ways to spice
up your IT promos!
Published by

2. Wait a sec –
what’s a Spiceworker??

3. SpiceŸworkŸer [spaīs-wurk-er]
noun: one who spices IT up.

4. These Spiceworkers help tech marketers – like you – everyday!
They know the secret spice behind good IT promos J

5. “Drop the marketing speak.
Effective promotions solve a problem
or tell a story.
Simplicity plays better than flashy.”
Emily Jansen,
Account Manager
#1

6. “Be direct and simple with your promos.
IT pros are busy throughout the day
putting out IT fires and will notice an ad
that can help with their job.”
#2
Elaine Huang,
Sr. Account Manager

7. #3
“Be careful with hypertargeting.
You may oversaturate the audience and
exclude potential new customers.”
Clayton Malcom,
Ad Operations Manager

8. #4
“Appreciate unique audiences.
Targeting the UK? Don’t be afraid to spice
your marketing up with a little British
slang. Customizing your promotions goes a
long way!”
Amanda Brendrey,
Client Services Team Manager

9. #5
“Always try to add a bit of flair.
Chances are that IT pros have seen a
version of your message before. So mixing
it up can do wonders for your campaign.”
Taylor Blair,
Account Manager

10. #6 “Animation and interactivity really
drive engagement.
They allow more visibility to what the
message is and with interactions it lets the
viewers be hands-on.”
Jessica Perez,
Trafficking Manager

11. #7
“Be yourself and have personality!
Make it a personal conversation and
relationship – that’s what IT pros really
want!”
Josh Harwell,
Account Manager

12. #8
Hannah Griffiths,
Sr. Client Success Manager
“IT Pros are weary of traditional marketing.
Research and A/B test! Leverage what
you’ve learned – even if it’s outside your
comfort zone.”

13. #9
“Don’t be afraid of getting a little silly with
your imagery and copy.
Run more than one version of a banner.
This way you can quickly figure out what
works best!”
Merrill Laufer,
Account Manager

14. #10
Alexandra Simons,
Trafficking Manager
“Animals. Bacon. Zombies.
FUN drives engagement!”

15. Your turn!Your turn!
Share your tips with other tech marketers!
Post them to http://spice.ly/ShareYourTips