Digital consumers are embracing super apps that offer a wide range of services through a single mobile platform. Brands are also using subscriptions to keep consumers engaged on their platforms. Additionally, retailers are incorporating new technologies like beacons and NFC to enhance the customer experience in physical stores. Data is becoming a key currency for companies to better understand consumers and provide customized experiences and recommendations. Mobile wallets are also growing in popularity for making purchases on the go.

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Top 5ongoing Digital Consumers Trends of2018
Theuseof digital media supported by new technology is growing at adrastic pace. Marketers
are working hard to get the best output from their strategy. Consumersall around the world
have embraced the useof all-in-one applicationsdevelopment.
Following that, we have tried to researchon the top trending digital consumertrends of 2018.
Readon to knowmore.
Digital life meet Superapps
Super apps are the all-in-one application has offered almost “everything” we need in our daily
life. Yes,from video calling to renting acar, suchone-stop application is gaining popularity all
over the world especially in Asia.According to asurvey, Chinahas1.1 billion mobile internet
subscriptions which are approximately 3 times the U.S.Consumersare embracing more such
super apps asit offers more cohesive experience. It is like the whole bunch of services into a
single mobile platform.
Consumers are keeping the tabsopen
Thebig brands are coming with subscription services which is not only offering them with
videos and musicbut alsofood and fashion. Thisis making the consumersalways be onthe
platform. With the coming Internet of Things era, consumersbuying decision will be more
spontaneous.

2. Stores getting techsupport
Despite the growth of e-commerce website, physical stores remain an important part of the
buyers shopping journey. Theretailers, foodservice operators, and entertainment venues
have started taking injecting the new technologies to redefine the customer experience.This
offers an opportunity for Software DevelopmentCompany to work more on new technology
like iBeacon,NFCorRFID.
Data be the newcurrency
Thehuge amount of consumer data hasenabled companiesto more easily model one-on-one
relationships through custom-made experiences and recommendations. Technologywill serve
asthe organizer in terms of gathering, analyzing and disseminating new learnings to cultivate
the stories of theconsumers.
Increasing use of mobilewallets
Thetop mobile wallets are implementing the card network’s playbook for worldwide
expansion which makesit easyfor the consumersto operate on the go.
It is estimated that China and the USare having the most mobile-based purchasesby 2022,
reaching US$2.1million and US$1.6million, respectively. WeChatout of ChinaandApplePay
out of the USare alsogoingglobal with their core consumer group.
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