Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
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Do you ever feel like you are running up against wall after wall in social media and online marketing? Do you wish you could better get your content in front of your audience and customers so you can nurture relationships, increase brand awareness and inspire them to become loyal brand advocates? In this presentation, learn how you can tap into the power of relationships and advocacy to grow community, increase conversions and zoom business results.
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Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
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- 3. Ready to ZOOOM? 1. Create a shareable, memorable, human experience 2. Alight to business goals 3. Know your audience 4. Build platform for turbo 5. Ignite your tribe
- 6. People don’t buy things, they join things
- 7. YOU are your brand
- 8. Be who you want to be tomorrow, today!
- 9. • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Know their audience • Invest in people • Take risk • Make & own their mistakes • Are available • Know themselves Humanize it
- 10. Bridge social divide & engage influencers • Visual content • Podcasts • Twitter Chats • Webinars converted to Google Hangouts • Video interviews • Content syndication Create an interactive media hub inclusive of:
- 11. ALIGN to business goals 2
- 12. Why should we do social?
- 13. Stop dancing around & start dancing with ROI
- 14. Stop the Random Acts of Marketing (RAM)
- 15. Communities Create Markets Free Member Paid Member Loyal Evangelist Opportunity Harvest Community Zone Customer Zone
- 16. Don’t Start with Technology P = People O = Objectives S = Strategy T = Technology
- 18. 76% of marketers think they know what customers want 34% have asked them 76% 34% Source: Pivot
- 20. 90% of mobile users have device within arms reach 100% of the time
- 21. Think DNA, not tools
- 22. Select tools AFTER you know what you want to measure, and WHY Employee Empowerment Customer Satisfaction Thought Leadership SalesLeadsBrand
- 24. Be a curator of goodness Curate awesome content from your OPCs on a regular basis
- 25. Embrace OPCs Other People’s Community & Content
- 26. 71% of CEOs believe human capital is key source of sustained economic value 71%
- 27. Activate Influencers Platform VIP Tribes Tier 2 Tier 1 Target Market Segments Blog Internal Family & Friends Industry Influencers - Twitter Loyal Fans Media - LinkedIn Thought Leaders Facebook - - Content Syndication
- 29. Language Matters • Business metrics: revenue, CSAT, reputationCorporate LOB / Geo Stakeholders Social Strategist/ Community Manager • Social media analytics: insights, share of voice, resonance, WOM • Engagement metrics: fans, followers, clicks Source: Altimeter Group