3. Conference Sessions:Session 1:
09:00-09:45 Why does LinkedIn matter to you
09:45-10:30 Helping your brand reach it’s audience.
10:30-11:00 Tea break
11:00-11:45 Empowering your business with talent and sales
11:45-12:30 How to generate effective content
Break for lunch at 12:30- 13:30
Session 2:
13:30-14:15 Panel Discussion
14:15-14:30 Reporting
14:30-15:15 LinkedIn in the next 12 months
15:15- 16:00 Additional Questions
4. Context:
• Why does LinkedIn matter to you?
• What are professionals doing? What is
relevant to them?
Key takeaways:
• Personal profile best practice
• How to engage professionals and meet a
variety of marketing goals
• Create and extend your brand’s presence
Executive summary
5. Connect the world’s professionals
to make them more productive
and successful
LinkedIn’s mission
6. LinkedIn is the business dashboard
for the world’s professionals
Over 400 million members in over 200 countries and territories.
Stay Connected Stay Informed Get Hired
7. Source: LinkedIn data;
MBA graduates
3MM+
IT Decision Makers
4.1MM+
C-level execs
6.8MM+
Opinion Leaders
10.7MM+
9. LINKED IN
AUDIENCE in
Africa
19 301 220
professionals present on LinkedIn
AUDIENCE TOTAL
1 080 000
Algeria
Egypt
1 230 000
Morocco
1 230 000
Kenya
4 800 000
South
Africa
610 000
Tunisia
2 450 000
Nigeria
400 000
Tanzania
328 000
Zimbabwe
298 000
Senegal
1 900 000
758 000
Ghana
African member count has grown by 5%
South African member count has increased by 7%
South Africa is nearly at the 5 million member mark and Africa nearly at
the 20 million member mark. Would LinkedIn consider doing some PR
around these milestones?
Fastest growing countries:
Nigeria: 6% (147, 557)
Egypt: 6% (121, 583)
Kenya 4% (50,355)
10. Professional Publishing
Platform
Peers
1MM+ posts/wk in Groups
130k/wk Member Posts
Thought Leaders
500+ Influencers
News
2MM+ Publishers
LinkedIn Pulse
Brands
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education
270k+ Lynda classes
Professional Publishing Platform
13. 10
Pieces of content
are consumed before
a purchasing decision
is made
Source: Zero Moment of Truth Study, Google
90%
Before customers
reach out directly
Source: Forrester, “Accelerating Revenue in a Changed Economy”
Influencing the buyer’s journey
15. 41%
of online ads reach the wrong audience*
60-70%
Content goes unread**
5%
Fill out a form***
*Defining Online Ad Success: How benchmarks are shifting as advertisers take aim,” Nielsen **Inciting a B-to-B Content Revolution,” Sirius Decision
***B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey.
The challenge remains:
Reach the right people and convert high quality prospects
16. Reach only the right people
Deliver highly relevant
content in the right channel
Acquire new customers efficiently
Imagine if the funnel worked like it should
17. Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
The only full-funnel professional platform
23. “Sponsored Updates allowed us to reach the right audience on the right
channel to educate marketers.”
Amanda Rendle, Global Head of Marketing, Commercial Banking and Global Banking
and Markets, HSBC
• Drove over 40,000 interactions with
HSBC content
• Boosted organic update impressions
by 1,500% and social interactions by
900%
• Created long-term value, attracting
3,750+ new followers to the HSBC
Commercial Banking LinkedIn
Company Page
• Delivered reach and engagement
from more than 50 industries
FINANCIAL SERVICES
Share thought
leadership
27. 27
I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee who eats donuts
My skills include donut eating
I’m qualified in donut making
I work in the donut industry
I’m interested in the future of donuts
I’m connected to donut experts
Here’s a video / photo / recipe for donuts
28. 2
How to be successful
Identity
The professional
profile of record
Network
We connect the
world’s professionals
Knowledge
The definitive professional
publishing platform
How to be successful
44. 4
Top 5 things you should do now
Follow companies, industries and people you are interested in
Join 2 or 3 relevant groups
Complete and enhance your personal profile
Connect and grow your network
Be an active collaborator – share, update your status,
discuss and GIVE to your network