SpareFoot co-founder Mario Feghali delivered this talk on self storage marketing at the New Jersey Self Storage Association conference in March 2011.

1. Do you Know What’s Working for you Online? Here’s how to find out! Mario Feghali, Co-Founder SpareFoot.com

2. You have a website, now what? Reality Perception vs. I will conquer the internet once my website is built. People will flood to it en masse. Building a website is just the start. Getting traffic is not easy & can be expensive. Requires constant monitoring & iteration.

3. The Goal of a Website is…? 1. What’s the goal of having a website? Look pretty Have great animations To get more tenants

6. What do internet users do? Call Do you have a number on your site? Can you track it? Fill out a form What information do you collect? How do you follow up? Nothing Have an online coupon? Provide directions to your facility Retargeting*

7. Mario’s Storage A new storage company that just built a website! Needs clarity into how consumers are actually using his site. Wants to get more tenants.

12. Basically anything you can think of:Number of visits Bounce Rates Traffic Source Time on site Page Metrics Specific Goals Pageviews & Much More

13. Easy to follow

14. Track by Traffic Source

15. What’s the Goal? 1. mariosstorage.com 2. /size-10x10.html 3. /thank-you.html

16. Conversion Funnel 500 200 10 Step 1: Get to home page Step 2: Pick a unit (/size) 40% Step 3: Confirm (/thank-you) 5% 10 rentals total. What if each click cost $3.00?

18. $3.00-$6.00 /number & $1.00-$2.00/month

20. *Add tracked number to webpage

21. Track Call Metrics

23. Print ads

24. Flyers (example)

27. Call: 512-350-3595

28. Performance of Flyer 1000 flyers that cost $2.00 a piece 50 20 1 Step 1: Students page (/students) Step 2: Pick a unit (/size) 40% Step 3: Confirm (/thank-you) 5% Let’s also assume 3 calls that all turned into rentals. Is this good?

30. Callfire.com