Introduction to marketing mix using Facebook as example

1. Marketing Mix Of Facebook

2. Product
Facebook is the world’s number
one social media network that
helps its users connect with their
friends, families, and others over
the internet

3. Price
• Opening both a personal account and a business account on
Facebook is free. Being is a profit-making company its source of
revenue is advertisement

4. Place
• Virtually available worldwide to almost everyone at the click of a
button
• Facebook accounts are accessible from devices such as computers,
tablets, and smart-phones with the Internet connectivity

5. Promotion
• Words of mouth
• Facebook also plays ads on Indian television and runs them on
newspapers as well. It also advertises on prominent billboards across
some cities in India (Mitter, 2018)

6. People
• Mark Zuckerberg, Dustin
Moskovitz, Chris Hughes and
Eduardo Saverin are the
founders of Facebook. Mark
Zuckerberg is the current
Chairman and Chief Executive
Officer of the company
• The total number of people
employed by Facebook is around
45,000

7. Process
• Creating a business page requires the users to sign up and create a
personal page first and then they can create a business page
• Release of new features, software upgrades, security etc. have to be
done through seamless processes, which do not affect users at any
point of time

8. Physical Evidence
• Though the physical evidence is very limited for a website, it can be
said that the Facebook website looks nice and has a number of
features to engage users well and provide them with very good
experience

9. References:
HowandWhat.net (2019). Marketing mix of Facebook | howandwhat.
[online] howandwhat. Available at:
https://howandwhat.net/marketing-mix-facebook-facebook-
marketing-mix/