Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
10. @SophieBrannon #brightonSEO
Target Market
W H O A R E T H E C U S T O M E R S Y O U W A N T T O C AT E R T O ?
What are their profiles
and visual personas?
Target Market 01
Visualise the people who
will turn to you for solutions.
Target Market 02
21. @SophieBrannon #brightonSEO
“”
But I ran a few competitors through the tool and there
wasn’t much that came out except some long-tail blog
ideas, so I guess there’s not much else we can do
23. @SophieBrannon #brightonSEO
“”
The link tool came up with some link gaps but they’re
all big publications, but the client doesn’t do digital
PR so I guess we can’t get them