This talk outlines 5 ways to infuse your products and process with simplicity, mitigating the complexity that responsive design brings to the table.

1. sophia voychehovski • @sophiavux • sophiavux.com
The Simplicity Imperative
The complexity of our jobs is about to go supernova.
Some reasons why & 5 ways to deal.
Sunday, August 25, 13

2. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

3. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

4. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

5. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

6. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

7. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

8. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

9. sophia voychehovski • @sophiavux • sophiavux.com
Sunday, August 25, 13

10. sophia voychehovski • @sophiavux • sophiavux.com
EXCITING!
Sunday, August 25, 13

11. sophia voychehovski • @sophiavux • sophiavux.com
Simplify your team (be lean)
Simplify your design (modular design)
Iterate on fidelity, not functionality (Agile done right)
Make time for simple (UX waterfall or “double sprint zero”)
1
Prioritize Prioritization (“mobile-only” your MVP)3
2
4
5
Sunday, August 25, 13

12. sophia voychehovski • @sophiavux • sophiavux.com
A B C
Simplify your design (modular design) 1
Sunday, August 25, 13

13. sophia voychehovski • @sophiavux • sophiavux.com
Simplify your design (modular design) 1
B
Sunday, August 25, 13

14. sophia voychehovski • @sophiavux • sophiavux.com
x some rules
Simplify your design (modular design) 1
B
Sunday, August 25, 13

15. sophia voychehovski • @sophiavux • sophiavux.com
Races Main
(x1)
Snapshot of Elections.
Landing page.
Race Hub
(x5)
Everything about a single
race.
All state-level details for
just that race type.
State Hub
(x50+)
Everything about a single
state.
Just state-level details for
that state, for all races.
State-Race
Detail
(hundreds)
County level results for a
single race in a single state.
Simplify your design (modular design) 1
Sunday, August 25, 13

16. sophia voychehovski • @sophiavux • sophiavux.com
Simplify your design (modular design) 1
Sunday, August 25, 13

17. sophia voychehovski • @sophiavux • sophiavux.com
Dev
Simplify your team (be lean) 2
UX BA
Visual
Sunday, August 25, 13

18. sophia voychehovski • @sophiavux • sophiavux.com
“CREATE”
“MANAGE”
“BROWSE”
Prioritize Prioritization (“mobile-only” your MVP) 3
Sunday, August 25, 13

19. sophia voychehovski • @sophiavux • sophiavux.com
BACKLOG
“CREATE”
“MANAGE”
“BROWSE”
Prioritize Prioritization (“mobile-only” your MVP) 3
Sunday, August 25, 13

20. sophia voychehovski • @sophiavux • sophiavux.com
Prioritize Prioritization (“mobile-only” your MVP) 3
YES :-) NO :-(
Sunday, August 25, 13

21. sophia voychehovski • @sophiavux • sophiavux.com
Iterate on fidelity, not functionality (Agile done right) 4
Sunday, August 25, 13

22. sophia voychehovski • @sophiavux • sophiavux.com
Iterate on fidelity, not functionality (Agile done right) 4
“CREATE”
“MANAGE”
“BROWSE”
Sunday, August 25, 13

23. sophia voychehovski • @sophiavux • sophiavux.com
Iterate on fidelity, not functionality (Agile done right) 4
“CREATE”
“MANAGE”
“BROWSE”
Sprint 3Sprint 2Sprint 1
Sunday, August 25, 13

24. sophia voychehovski • @sophiavux • sophiavux.com
“CREATE”
“MANAGE”
“BROWSE”
Iterate on fidelity, not functionality (Agile done right) 4
Sprint 3
Sprint 2
Sprint 1
Sunday, August 25, 13

25. sophia voychehovski • @sophiavux • sophiavux.com
“CREATE”
“MANAGE”
“BROWSE”
Iterate on fidelity, not functionality (Agile done right) 4
Sprint 3
Sprint 2
Sprint 1
Sunday, August 25, 13

26. sophia voychehovski • @sophiavux • sophiavux.com
Make time for simple (UX waterfall or “double sprint zero”) 5
“CREATE”
“MANAGE”
“BROWSE”
Sprint 3Sprint 2Sprint 1
#%*(@#
Scramble!
*?!!
Sprint 0
Sunday, August 25, 13

27. sophia voychehovski • @sophiavux • sophiavux.com
Make time for simple (UX waterfall or “double sprint zero”) 5
“CREATE”
“MANAGE”
“BROWSE”
UX Discovery
and System Design
Double/triple Sprint 0
SPRINT 1
SPRINT 2
SPRINT 3
Sunday, August 25, 13

28. sophia voychehovski • @sophiavux • sophiavux.com
Simplify your team (be lean)
Simplify your design (modular design)
Iterate on fidelity, not functionality (Agile done right)
Make time for simple (UX waterfall or “double sprint zero”)
1
Prioritize Prioritization (“mobile-only” your MVP)3
2
4
5
Sunday, August 25, 13

29. sophia voychehovski • @sophiavux • sophiavux.com
Thank you
<3, @sophiavux
Sunday, August 25, 13