1. Mahindra & Mahindra
The company was founded in 1945 as a steel trading company, after that it entered automotive
manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, they have
diversified into many new businesses in order to better meet the needs of their customers. The
company is a US $16.7 billion multinational group with more than 180,000 employees in over 100
countries across the globe.
Keshub Mahindra, The Chairman Emeritus – Mahindra & Mahindra
For over six decades, Keshub Mahindra, the Chairman Emeritus – Mahindra & Mahindra has enabled
Mahindra and its people to rise. A graduate of Wharton University Pennsylvania, USA — he joined
Mahindra & Mahindra in 1947 and became Chairman in 1963. Although he stepped down from the
chairmanship in 2012, he was requested to accept the Office of Chairman Emeritus and still continues to
be involved with the activities of the company today and has literally been the backbone of the
company.
Anand Mahindra, Chairman& Managing Director – Mahindra & Mahindra
Anand Mahindra, Chairman& Managing Director – Mahindra & Mahindra started off at Mahindra in
1981 when he joined Mahindra Ugine Steel Co (MUSCO), a major producer of specialty steels, as
Executive Assistant to the Finance Director. In 1989, he was appointed President and Deputy Managing
Director of the company.
Journey of Automotive Sector
In 1947, they introduced India to the utility vehicle. More than 65 years later, they're still India's
premier utility vehicle (UV) company.In addition to making groundbreaking UVs like the Scorpio and
Bolero, Mahindra offers cars, electric vehicles, pickups, and commercial vehicles that are rugged,
reliable, environmentally friendly, and fuel-efficient. The acquisition of the Ssangyong Motor Company
in 2011, brought a major South Korean utility manufacturer with a presense in more than 90 coutries
into the Mahindra fold. It’s global presence means you can find Mahindra vehicles on the roads—both
paved and unpaved—of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa. And
we're seeking out new terrain every day. Its vehicles also meet global regulatory requirements such as
End of Life Vehicles Directive (ELV) in the European Union (EU). All our EU export vehicles are ELV
certified, ensuring safe dismantling and recycling of fluids in environment friendly manner, meeting
recycling target of 85% and recovery standard of 95% where not more than 5% of the vehicle weight are
sent to landfill. The vehicles product range includes Alfa, Gio, Mahindra Trucks and Buses, Bolero PickUp, Genio, Loadking, Maxximo Plus, Tourister Buses, Personal Vehicles, Bolero, e2o, Scorpio, Thar,
Verito, Xylo, Actyon, Actyon Sports, Chairman W, Korando, Kyron, Rexton, Rodius, XUV 500, Quanto etc.
Getting Into Two Wheeler Segment
Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired
the business assets of Kinetic Motor Company Limited. Mahindra Two Wheelers Limited (MTWL) is a
group venture owned by Mahindra & Mahindra Limited (M&M), which manufactures scooters and

2. motorcycles. The acquisition was done through a New Company to be formed. (New Co.). The
consideration for the acquisition is a sum of Rs.110 crores (subject to closing due diligence) plus 20
percent stake to KMCL in the New Co. M&M holds the balance 80 per cent of the equity. The deal
enabled Mahindra to design and market a range of scooters, value engineered motorcycles and highend motorcycles for the Indian and global markets, helping it establish a robust, end-to-end twowheeler business in every segment of the industry. The acquisition of business assets of KMCL is a
defining moment in the history of Mahindra as it gives it an opportunity to emerge as a full range player
with a presence in almost every segment of the automobile industry.
Mahindra & Mahindra has state of art manufacturing facility at Pithampur, near Indore in Madhya
Pradesh. The plant, products and processes are ISO 9001 certified from DNV.
Mahindra Two Wheelers Ltd. has an R&D unit located at Chinchwad, Pune, equipped with necessary
design and development facilities right from renderings to prototype manufacture and testing. It also
partner with Taiwan's Sanyang Industry Company (SYM), a leading manufacturer of scooters,
motorcycles and ATVs, to develop our scooter portfolio. By combining these companies' niche expertise
with its own constant innovation and engineering experience, they ensure that their customers receive
the cutting edge of global technological advancement. With their range of two wheeler vehicles, they
strive to offer products that redefine the market and consumer expectations with breakthrough
technology. In the long term, MTWL aims at becoming a product and technology-led marketing
organization. The product range includes Duro DZ, Flyte, Kine, Rodeo RZ, Centuro, Pantero, Mojo
300cc, Cevalo 125cc (planned).
Awards & Recognitions
Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.
Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[6]
Mahindra Rodeo won the Best Website Award - Automotive at Campaign India’s Digital Media Awards.
Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[8]