The document describes Boks, a cloud service for organizing items like books, movies, and music albums. It allows users to share their collections in the social web and avoid duplicate purchases. The service focuses on user experience and simplicity with online storage and quick signup. Boks was created by Sondre Bjellås to address a personal need. It utilizes technologies like Windows Identity Foundation, WCF RIA Services, SQL Azure, and Windows Azure. The document provides lessons learned from creating Boks and encourages others to conceptualize their ideas, create prototypes, and release changes often to realize their own projects.

1. Boks – Organize Your Stuff
Realizing Ideas
Sondre Bjellås
Steria AS

2. Contents
 Ideas
 Realizing my idea
 Introduction to Boks
 Lessons learned
 Demo: Boks
 Realize Your idea («Getting started»)
Boks – Organize Your Stuff
www.intheboks.com

3. Brilliant Ideas!
Boks – Organize Your Stuff
www.intheboks.com

4. Realizing My Idea
Boks is the realization of an idea born
from a personal need.
Boks – Organize Your Stuff
www.intheboks.com

5. Introduction to Boks
 Cloud Service for organizing items (books,
movies, music albums, ++)
 Sharing items in the social web
 Making sure you avoid duplicate purchases
 Focus on User Experience and simplicity
 Online storage, no installation, quick signup
Boks – Organize Your Stuff
www.intheboks.com

6. Boks – Organize Your Stuff
www.intheboks.com

7. Boks – Organize Your Stuff
www.intheboks.com

8. Technologies
Windows Identity
Silverlight Amazon
Foundation
WCF RIA Services SQL Azure
Windows Azure
Boks – Organize Your Stuff
www.intheboks.com

9. Lessons learned
 Learning everything new is hard!
 «Coding by searching» takes time
 Get into the «feedback loop»
Boks – Organize Your Stuff
www.intheboks.com

10. Demo: Boks
- Demo of app
- Walkthrough of project source

11. Realize Your Idea
 Conceptualize Your Idea
 Prototype the Concept
 Change small, release often
Boks – Organize Your Stuff
www.intheboks.com

12. Realize Your Idea: Web Site
 Create a compelling promotion site
 What is it, what does it do?
 Why should I signup?
Boks – Organize Your Stuff
www.intheboks.com

13. Boks – Organize Your Stuff
www.intheboks.com

14. Realize Your Idea: Signup
 Decide how users signup
 Invitations are good for control
 Do you want to handle authentication?
Boks – Organize Your Stuff
www.intheboks.com

15. Realize Your Idea: Feedback
Boks – Organize Your Stuff
www.intheboks.com

16. Realize Your Idea: Get Started
 Learn Windows Azure, it’s simply to get
started
 Learn Silverlight, takes time to learn, but
makes you super-productive
 Find existing services to utilize in your project
Boks – Organize Your Stuff
www.intheboks.com

17. Most importantly of all...
Have fun with your project!
Boks – Organize Your Stuff
www.intheboks.com

18. Thank You!
Sondre Bjellås
Steria AS
www.steria.no
www.sondreb.com
Boks – Organize Your Stuff
www.intheboks.com