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SEO SMO
1.
Social media optimization
, Search engine marketing & Social bookmarking Confidential © 2012 Foetron Inc.
2.
SOCIAL MEDIA OPTIMIZATION Confidential
© 2012 Foetron Inc.
3.
How do people
use the web to find stuff? • IN THE BEGINNING: DIRECTORIES Directories like Yahoo circa 1997 acted as leaping-off points. • AND THEN CAME: SEARCH ENGINES As search engine algorithms improved, people began simply searching for what they wanted, leading to Search Engine Optimization (SEO). • AND NOW: SOCIAL MEDIA People use blogs, social networking sites, and wikis to find news and information filtered by their interests. Confidential © 2012 Foetron Inc.
4.
What is SMO
? • Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Confidential © 2012 Foetron Inc.
5.
How to do
Social Media Optimization ? • Social Networking • Micro Blogging • Video Promotions • Slide Promotions / Case Study Promotions Blogging • Photo Sharing • Group participation, Answer and comment posting • RSS Promotions • Widgets Promotions Confidential © 2012 Foetron Inc.
6.
Social & Professional
Networking • Promote at Social Communities like Facebook, Orkut, Myspace • Promote at Business and Professional Networking sites like Linkedin, Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc Confidential © 2012 Foetron Inc.
7.
Micro Blogging • News
promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, tumblr , Frazr,Plurk,brigntkite identi.ca, mysay etc. Confidential © 2012 Foetron Inc.
8.
Video Promotions • Share
news, updates, information via most visual tool : Video • Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc Confidential © 2012 Foetron Inc.
9.
Slide Promotions /
Case Study Promotions • Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility • Promote Case Studies / Testimonial via PPT slides Confidential © 2012 Foetron Inc.
10.
Blogging • Blog on
niche topics for promotion news, event, video • Use blog for cross platform promotions, networking utilities • Getting visitors from niche sectors Confidential © 2012 Foetron Inc.
11.
Photo Sharing • Share
different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc • Increase Brand Recall from your vertical Confidential © 2012 Foetron Inc.
12.
Group participation, Answer
and comment posting • Participation on different related groups at Yahoo & Google Groups as well as different social networking sites. • Answer question at Yahoo Answer and other related sites • Post relevant comments on vertical specific blogs. Confidential © 2012 Foetron Inc.
13.
RSS Promotions • Submit
RSS to all major readers, promote through Social Media • Cross promotion of different RSS feeds on blogs • Submit RSS to different ping sites Confidential © 2012 Foetron Inc.
14.
Widgets Promotions • Make
badge of your site and promote it via site. • Make widgets for promoting news, articles • Use this badge / widgets to blogs and social network profile. Confidential © 2012 Foetron Inc.
15.
What is Search
Engine Marketing? Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Confidential © 2012 Foetron Inc.
16.
What are the
organic listings and why is there so much emphasis on them? The Organic Listings appear on the left side of the page and are the results that occur naturally due to advanced search engine algorithms and are not the results of paid advertisements. Confidential © 2012 Foetron Inc.
17.
Studies show that
80- 90% of all click through are done through the organic listings. Confidential © 2012 Foetron Inc.
18.
How Do Search
Engine Rankings Affect Traffic? Confidential © 2012 Foetron Inc.
19.
CLICK THROUGH RATE
FOR TOP 10 POSITIONS This graph shows that any jump in the organic listings returns a valued increase in traffic to the site. Confidential © 2012 Foetron Inc.
20.
Website Design+ SEM=Success When
a new site is created it is important that the design team and SEM team work together to create a user and search engine friendly website. Both the user and search engine should easily be able to navigate your site. Confidential © 2012 Foetron Inc.
21.
Traffic Trend Analysis It
is important to not only know how much traffic is coming to your site but where the traffic is coming from as well as where it is leaving. Confidential © 2012 Foetron Inc.
22.
Website Analysis Tools Confidential ©
2012 Foetron Inc.
23.
Everyone that is
serious about the Web should be using the Firefox Browser. It has many useful add on tools that can be used for analyzing your website, as well as the competition. Firefox Browser http://www.mozilla.com/ https://addons.mozilla.org/ Confidential © 2012 Foetron Inc.
24.
Use this Firefox
Add On to analyze many SEO parameters quickly and easily. Check out everything from a site’s link popularity to the age of a domain to the number of pages indexed in Google. SEOQuake http://www.seoquake.com/ Confidential © 2012 Foetron Inc.
25.
The best way
to describe this site is to tell you just what the site says “Track your rivals. Then eat their lunch.” It is use to keep track of a lot of larger online competitors at the same time. Compete.com http://www.compete.com/ Confidential © 2012 Foetron Inc.
26.
Google’s toolbar has
many great features, including bookmarks and more. Be sure to turn on the Google PageRank tool so you can see how Google views a site. Google Toolbar http://www.toolbar.google.com Confidential © 2012 Foetron Inc.
27.
Test your site’s
top rankings in Google. Find out what keywords your site ranks well for. SEO Digger http://seodigger.com/ Confidential © 2012 Foetron Inc.
28.
Web Marketing Tools Confidential ©
2012 Foetron Inc.
29.
Even if you
use a more advanced web analytics tool, you should still give Google Analytics a try. Be sure to setup Goals and track things Google Analytics http://www.google.com/analytics/ Confidential © 2012 Foetron Inc.
30.
Learn how to
leverage all the tools in Google Analytics using these YouTube videos and maximize your return on investment in online marketing. Google Analytics YouTube Videos http://www.youtube.com/googleanalytics Confidential © 2012 Foetron Inc.
31.
Learn what Google
thinks about your site and identify any major problems. Avoid site issues like duplicate content and broken links. Google Webmaster Tools www.google.com/webmasters/tools/ Confidential © 2012 Foetron Inc.
32.
Manage your Google AdWords
campaign quickly and easily with this editor. Make changes and then upload them to your account. Google AdWords Editor http://www.google.com/adwordseditor/ Confidential © 2012 Foetron Inc.
33.
Get news out
about your business and tell the world what’s happening. Use the search engine friendly press release to create keyword rich text links back to your site. PRWeb http://www.prweb.com/ Confidential © 2012 Foetron Inc.
34.
If you haven’t
started using these social networking sites to connect with people you know, you are behind the curve! Social Networking Sites http://www.linkedin.com/ http://www.facebook.com/ Confidential © 2012 Foetron Inc.
35.
Once you create
a relationship with a customer, you need to continue your communication using an email tool like constant contact. Constant Contact Email http://www.constantcontact.com/ Confidential © 2012 Foetron Inc.
36.
If your business
is B2B, then you need a advanced CRM tool to keep track of in-bound web leads. With today’s tools you can easily track sales from online web lead to closed sale offline. CRM Tools http://www.salesforce.com/ http://www.pardot.com/ Confidential © 2012 Foetron Inc.
37.
Competitive Intelligence Tools Confidential © 2012
Foetron Inc.
38.
Keep track of
your competition by setting up alerts to be notified when company names and other keyword phrases show up in the Google index. Google Alerts http://www.google.com/alerts Confidential © 2012 Foetron Inc.
39.
Check out your competition
in Google AdWords. Find out how much they are spending and what their ads say. SpyFu http://www.spyfu.com/ Confidential © 2012 Foetron Inc.
40.
Thought you knew
how to search things in Google? Try out some of these top search operators. Be sure to try allintitle: to find out how many web pages are optimized to rank well. Advanced Google Search Operators http://www.google.com/help/operators.html Confidential © 2012 Foetron Inc.
41.
What is social
bookmarking? • From Wikipedia: “Amethod for internet users to share, organize, search, and manage bookmarks of web resources.” Bookmarks can be saved publicly or privately Bookmarks can be backed up Confidential © 2012 Foetron Inc.
42.
Metadata • Descriptions can
be added bookmarks in the form of metadata – text comments – votes in favor of or against – tags (keywords) – When many users add tags or comments these tags become a “folksonomy” (folk + taxonomy) Confidential © 2012 Foetron Inc.
43.
44.
Advantages • Tags are
created by human beings who understand the content in context (not software which attempts to make meaning algorithmically) • People can find pages that haven’t been indexed by search engines yet • Pages ranked according to how many times it is bookmarked by users (not how many external links point to it) • You can access all of your bookmarks from any computer from anywhere. Confidential © 2012 Foetron Inc.
45.
Disadvantages • No standard
set of keywords • Mistagging (spelling errors) • Inconsistencies – Singular vs. plural – Capitalization • Unclear tags – Personalized schemata • Skewed perspective – Overrepresentation of those applying tags Confidential © 2012 Foetron Inc.
46.
Social Bookmarking Tools Three
things with: Delicious http://www.youtube.com/watch?v=x66lV7GOcNU http://delicious.com Do more with: Diigo http://www.diigo.com http://www.youtube.com/watch?v=i9khBCRby1s Think inside the box: Simply Box http://simplybox.com Confidential © 2012 Foetron Inc.
47.
Delicious Delicious is one
of the oldest social bookmarking services. Users can save, share and discover content according to links bookmarked by “Delicious” users. Being a social bookmarking website, Delicious allows users to add various tags, which makes it easy for other users to search links regarding specific keywords. Bookmarks posted on Delicious are public and can be viewed by anyone, (unless a bookmark is marked as private by a user or imported). Confidential © 2012 Foetron Inc.
48.
Digg Mainly dubbed as
a social news website, Digg is a website where people share links and are given the opportunity to vote the links that they like (Digg). Diggs (links) can be submitted for various categories including Business, Entertainment, Gaming, Lifestyle, Politics, Science, etc. Confidential © 2012 Foetron Inc.
49.
Reddit Reddit is a
similar service to Digg, with a few exceptions. Users can create Subreddits (groups) where other users post links or text messages. The posts that get more up votes gain better visibility in each Subreddit. Any user can create a Subreddit, as well as comment and vote on posts submitted by other users. When a user submits a post the votes of the post are added as Karma for the user’s profile, which affects his/her standing in the community. Confidential © 2012 Foetron Inc.
50.
StumbleUpon StumbleUpon is a
website which acts as a search engine for specific kind of content. Users who sign up at StumbleUpon select the content that they are interested in discovering and are shown relevant links (submitted by StumbleUpon users). The Stumble option allows discovering new websites related to a selected range of categories. Confidential © 2012 Foetron Inc.
51.
Twitter While some might
find it a little confusing to see Twitter in the list of social bookmarking websites, it can be safely said that Twitter offers all features necessary to fit the bill. Twitter not only allows sharing links, but also provides the option to add hash tags, feeds for shared content, items to a favorite list and create lists related to a category for people to follow. Confidential © 2012 Foetron Inc.
52.
Sources & References •Google.com •Wikipedia.com http://en.wikipedia.org/wiki/Social_bookmarking •Seomoz.com http://www.seomoz.org/beginners-guide-to-seo •Online
Marketing Blog http://www.toprankblog.com/ Confidential © 2012 Foetron Inc.
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Sushen Jamwal Mail: sushenjamwal@gmail.com Tel:
+91-9958867605 Company: Foetron Inc. Confidential © 2012 Foetron Inc.
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