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Knowledge
Qatar University
College of Engineering
Department of Architecture & Urban Planning
ARCT 421 - Introduction to Urban Design and Planning
Instructor: Dr. Anna Grichting Teaching assistant: Arch. Luzita Ball
Presented by: Somaia El-Sherif
Student ID: 201104604
Urbanism
Content page
• Introduction
– What’s knowledge
– What’s a knowledge city
– What’s not a knowledge city
– What’s knowledge Urbanism ?
– The Rise of Knowledge Urban development
• Implications on design
• Knowledge Urbanism & Sustainability
• Case studies
– Digital city
– One North
• Relevance to Design & Urbanism in Doha, Qatar
• List of References
2
What’s knowledge ?
• Knowledge is a resource, which relies on the past for a better future.
• In the 21st century, more than ever before, cities around the world rely on the
knowledge of their citizens, their institutions and their firms and enterprises
• The knowledge image, the human competence and the reputation of their
public and private institutions and corporations profiles a city. It attracts
investment, qualified labor, students and researchers
• And it creates local life spaces and professional milieus, which offer the quality
of life to the citizens that are seeking to cope with the challenges of modern
life in a competitive world.
3
What is a knowledge city ?
• A society which develops in parallel with knowledge development is termed a
“Knowledge Society”. The by products of knowledge development, that go
through the stages of knowledge creation, dissemination and utilization form
the core of “Knowledge Economy”. A knowledge city therefore, becomes a
geographical area with an expanding knowledge society, and with
knowledge as a strong pillar of its economy.
4
What is not a knowledge city ?
• The concept of Knowledge City though being a familiar term in Western
countries is merely interpreted in the Indian society as a geographical
concentration of Special Economic Zones (SEZ’s) and I.T. Companies. This has
led to the development of various ― “Knowledge City” areas, which merely
consist of various knowledge based and knowledge intensive industries.
However, one needs to realize that the SEZ’s, I.T. companies and the other
industries, are an integral part of the city of knowledge, and by themselves do
not constitute a Knowledge City.
5
Rise of knowledge Urban development
The concept of knowledge-based urban development has first come to the
urban planning and development agenda during the very last years of the
20th century as a promising paradigm to support the transformation process
of cities into knowledge cities and their societies into knowledge societies
‘knowledge-based clusters’ (Arbonies and Moso 2002)
‘ideopolis’ (Garcia 2004)
‘technopolis’ (Smilor et al. 1988a; Smilor et al. 1988b; Dvir and Pasher 2004)
6
“the 21st century society is post-industrial, the Knowledge City is its horizon”
• It became increasingly relevant in the 21st century. The move toward
intelligent and holistic cities, the adaptation to global changes and the
development of sustainable mega-projects all require a comprehensive
knowledge of social, environmental and economic factors. At the forefront of
these innovative and important fields is the study of Urbanism.
7
Rise of knowledge Urban development
Knowledge city characteristics
(a) has instruments to make knowledge accessible to citizens
(b) has network of public libraries
(c) provides access to new technologies for citizens
(d) has all cultural facilities and services with a central educational strategy
(e) has a high newspaper and book reading level
(f) has a network of schools connected with artistic instruction throughout its
territory
(g) is respectful of the diversity of cultural practices of its citizens
(h) places the streets at the service of culture
(i) simplifies, through the provision of spaces and resources, the cultural activity
of the community collectiveness and associations
(j) has civic centers that are open to diversity and that foster face-to-face
relations
(k) makes available to citizens from other territories all the tools required for them
to express themselves. 8
Adapted from the Barcelona City cultural sector plan
Rise of knowledge Urban development
9
Sources Background
KC: Francisco Javier Carillo of the
Monterrey Institute of Technology
(ITESM) brings together a group of
distinguished scholars to outline the
theory, development, and realities of
knowledge cities. Based on knowledge-
based development
KBUD: Planning and Applications in the
Information Era covers the theoretical,
thematic, and country-specific issues of
knowledge cities to underline the
growing importance of KBUD all around
the world
10
1
2
3
Knowledge cities world summit
Knowledge Cities World Summit is an annual event, founded by the World Capital
Institute, focusing on the research and management of knowledge cities,
knowledge societies, knowledge based development and knowledge
ecology. The first summit was held in Monterrey, Mexico (2007) and the
second in Shenzhen, China (2009).
The third Summit took place in Melbourne, a city already known as a city for
the arts, literature, fashion and major events and internationally recognized as
a "Knowledge City”.
11
Implications on design
12
What is the urban design criteria of the knowledge
based urban development ?
Knowledge
interactions
Social
Environmental
Economic
Transportation
Implications on design
• Space syntax Analysis: Exploit
differences in spatial layouts,
circulation systems, visibility,
adjacencies, mean integration etc
to maximize the probability of
interaction. 13
Workspace planning & Urban planning /design studies for knowledge based environments
Scale : Building
There are almost no studies looking at
how to design interactive environments
on an urban scale as required for KBUD.
Scale : Precinct
Implications on design
A mixed use design should promote “knowledge” interactions (planned and spontaneous)
This is achieved through complimentary zoning
• Premise: some actors have higher chances of interaction than others.
14
Single-use plan Mixed -use planVs.
Implications on design
15
E.g. Housing Estates
•Reduce commuting costs  less pollution.
•Make amenities accessible by walk  Schools ,parks,retail etc.)
•Social goals  fostering sense of community
Design goals (criteria) are important for physical planning to take shape over time.
Effective zoning can help actors share resources efficiently.
It can prevent land use conflicts arising from different actors.
Digital Media city, Seoul, South Korea KBUD design
• a “futuristic info-media industrial complex”, has planned for a city street which
is to host “entertainment and retail establishments, technology companies,
prestige housing, R&D institutions, and universities”.
• The same street supposedly would host leisure activities such as “theatres,
cafés, stores, nightclubs and LCD screens as big as whole buildings”.
16
One North KPUD model
17
one-north is a 200
hectares (490
acres) Singapore busines
s park developed by JTC
Corporation for the R&D
and high technology
cluster, comprising
biomedical sciences,
infocomm technology
(ICT) and media
industries. Though the
development was first
conceptualized in the
National Technology
Plan 1991, it was only
launched officially in
2001
Four constituents of urban development
18
Creativity and innovation as key drivers
Among the four constituents, ‘creativity, innovation and economic vitality’ is
maybe most important as it refers not only to the economic base of the city
but it also propels the generation of solutions to large urban problems in the
other constituents.
Six related policy lines are usually adopted in urban policies to enhance urban
creativity and innovation, and these now start to be increasingly criticized for
their limited impact and/or undesirable side-effects.
None of these six policy lines resides exclusively in one of the four constituents of
urban development but all lines connect interactively between them.
19
Economic success is related to the ability of a place to attract the
creative class, and that ‘quality of place’ is a key determinant
Members of the ‘creative class’ are thought to prefer lively and mixed
environments, top-quality urban infrastructures and cultural facilities
20
1. Creative Knowledge workers and Urban
amenities
Milwaukee (US)Seville (Spain)Toronto (Canada)
City and regional governments increasingly regard higher education institutes,
particularly universities, as sources of growth and prosperity.
As the European economy since the early 1980s made the shift towards an
economy that is more reliant on knowledge, innovation and skills, national
policy makers started providing incentives to a stronger relationship between
universities and the economy.
Urban planners consider universities increasingly as catalysts for the regeneration
of urban areas, thereby also recognizing the economic significance of the
student population
21
2. Triple Helix formation
The benefits of universities are multifaceted.
To increase such benefits is a global trend today
and is supported by the OECD in
recommending cities to make more out of
their knowledge base and improve a smooth
triple helix interaction of universities,
government and business
*Criticism*
The common barriers to such an interaction –
mostly covered by the term fragmentation –
are, however, not sufficiently addressed in
urban policies like competing instead of
collaborating universities; a complicated
policy situation due to adjacent cities of
different size, economic structure and
ambition; universities without a match with
the surrounding city and regional economy 22
2. Triple Helix formation
Seville may again serve as an example with the
Metrosol Parasol as a showpiece of new
architecture: six connected large timber
parasols that shade the central square and
protect archeological remains. An interesting
manifestation of the knowledge turn in urban
policy is the trend to link knowledge-based
activity to urbanity
23
3. New trends in spatial design
Several cities have invested in landmark architecture and other ‘grand
projects’ to underline their ambitions as a ‘knowledge city’
24
3. New trends in spatial design
An increasing number of cities seek to create or foster ‘knowledge quarters’
or ‘creative quarters’ as an integrated part of the urban fabric, or attempt to
‘re-integrate’ campuses at the edge of cities
• The last trend is exemplified by the city of Utrecht (the
Netherlands) where the university was relocated to a
single function site (De Uithof) outside the city in the
early 1970s, but where, since the mid-1990s, a multi-
functional campus and science park has emerged as
an integrated part of the city.
25
Utrecht neighbourhood De Uithof in
which the Utrecht Science Park (USP)
The identity or image of a city – recognized as a significant ‘soft’ location factor
for knowledge-based firms and people, is increasingly deployed in marketing
and branding techniques to change it towards the ‘right’ direction
Cities typically seek to associate themselves with knowledge and creativity,
thereby stressing the quality of local knowledge assets, such as students, a
skilled labor force, universities
Copenhagen (Denmark)
Bilbao (Spain)
Dublin (Ireland)
26
4. Creating Knowledge identity through Branding
Qatar Airways has kicked off a search for a
global advertising agency to promote
its strength in key regions around the
world
It wants the appointed shop to produce
ads to run in countries where the airline
flies to more than five cities, including
China, India, the US, Saudi Arabia,
Australia, the United Arab Emirates and
the UK.
Activity includes print, radio, outdoor,
digital, direct mail and point of sale
27
4. Creating Knowledge identity through Branding
Mega events are used to support and sustain the urban image as knowledge city
or creative city. Industrial cities work especially hard to bridge the ‘perception
gap’ between a creative knowledge city and a polluting manufacturing
industry town
*Criticism*
What makes ‘branding’ difficult and not easily successful is that it needs to be
original to a certain extent but it need also to be derived from a sufficiently
common identity of the city, and it needs to work convincingly and be
persuasive to the outside world
28
4. Creating Knowledge identity through Branding
29
4. Creating Knowledge identity through Branding
2020 Expo
30
4. Creating Knowledge identity through Branding
Equidistant between Abu Dhabi
and Dubai, our venue site will be
serviced by three international
airports and a world-class road
and transport system to ensure
ease of access and seamless
operations for both participants
and visitors
31
4. Creating Knowledge identity through Branding
Prior to the design of the
Expo master plan, a strategy was
developed for the usage of the
Expo site after the Expo has finished
which will see it transformed into
a world-class conference and
exhibition centre.
Expo 2020 Dubai will be a catalyst
for the development of a mixed-
use land development and a
thriving community, ensuring a
strong legacy after the completion
of the Expo and taking advantage
of some components of Expo 2020
Dubai.
Master Plan legacy
Social capital is one of the ‘soft factors’ in creative city development that is
highly difficult to understand.
Origin and creation of social capital are not well understood. In some cities, it is
simply there and in other ones it needs to be carefully build
The process of building depends on :
Size of the cities
Different fabric of networks derived from different ways of doing business, cultural
habits, and industrial traditions.
32
5. Social Capital
It is considered fairly important for creative city development in increasing
community-building and civic engagement, in restoring cohesion, and in
getting ‘changes’ from the ground, for example, in sustainability issues
33
5. Social Capital
Silicon Valley can be seen as a vital network
‘city’ built on social capital, but it is a
different type of social capital than that in
civic engagement as indicated above. In
Silicon Valley, social capital is anchored in
collaborative partnerships that emerged
due to common innovation and
competitiveness goals among economic
and institutional actors. It is the networks
resulting from these collaborations that form
the threads of social capital in Silicon Valley.
It was in Silicon Valley that the
silicon-based integrated
circuit, the
microprocessor, and the
microcomputer, among
other key technologies,
were developed. As of
2013 the region employed
about a quarter of a
million information
technology workers.
34
5. Social Capital
These diagrams, drawn by an urban planner and GIS specialist at AECOM, show changing
settlement patterns of the Bay Area as it progressed from a monocentric region clustered
around San Francisco to a polycentric one with contiguous growth along highway corridors
and spilling over the hills to areas "off the map."
35
5. Social Capital
The importance of ‘hard’ factors in creative urban growth has already been
emphasized in the mid-1990s, particularly in terms of fast and reliable corridors
of transport and communications infrastructure
‘Hard’ factors include basic infrastructures to connect knowledge cities physically
and virtually with cities in the region and around the globe
36
6. ‘ Hard factors ’
Knowledge Urbanism & Sustainability
37
Qatar is the first Gulf country to adopt a knowledge economy
as a conceptual base for its 2030 vision. The vision suggests
four pillars for a more developed and prosperous Qatar.
Sustainable development is a core element in this vision.
Historically, Doha, Capital city, was a fishing and pearl
diving town. In the present day, the city is home to more
than 90% of the country’s 1.7 million inhabitants.
38
Relevance to Qatar
“The city of Doha is a
unique ongoing Urban
experiment busy
reinventing and
rebranding itself”
39
Relevance to Qatar
Relevance to Qatar
• Creation of
knowledge-based
cities lies in three
interrelated processes
that create and
transfer tacit
knowledge, [which
are]
– local knowledge
creation
– transfer of knowledge
from external sources
– transfer of that
knowledge into
productive activities. 40
Education city :
41
Relevance to Qatar
1. Virginia Commonwealth University
2. Weill Cornell Medical College in
Qatar
3. Texas A&M University
4. Carnegie Mellon University
5. Georgetown University School of
Foreign Service
6. Northwestern University
7. HEC Paris
8. UCL
Building towards the World Cup will inject a new dynamism into the
drive by Qatar, and the region, to diversify its economy away
from its dependence on oil and gas.
Almost US$ 60 billion-worth of projects that were planned will now
definitely happen as a result of this success, giving a decade long
boost to the state’s projects industry that had reached a peak.
42
Relevance to Qatar
FIFA World Cup
2020
Olympic Bids for
2016-2020
Global sports
channels
Challenges
43
• National economic development receive more attention from free market
scholars than land-use regulation
• Importance of the urban development process that provides the space
where entrepreneurship takes place.
• In a free market, cities will continuously move toward an equilibrium in which
they are best suited to meet the needs of their residents, but land use
regulations put a stop to this process. Because cities provide the spatial
component of entrepreneurial learning, preventing these marketplaces from
improving over time comes with a high toll in economic growth. Like markets,
successful cities grow, but they cannot be made
1. KCs are becoming fundamental to the economic growth and
development of the 21st century cities
2. They create, develop and 26 maintain new technologies for emerging
industries, and also contribute to an improved quality of life and culture
within the city
3. Large international technology companies are vital as they play a
catalytic role in the expansion of the KC by maintaining relationships
with major research universities, and becoming a source of talent for the
development of new companies. These companies also contribute to
job creation and indirectly support an affordable quality of life
What does knowledge Urbanism requires from us ?
It requires visionary power, creativity, holistic thinking, the willingness to
cooperate with all groups of the local civil society, and the capability to
moderate communication processes to overcome conflicts and to develop
joint action for a sustainable future 44
Conclusion
References
• Doucet, I. (2011). Transdisciplinary knowledge production in architecture and urbanism towards hybrid
modes of inquiry. Dordrecht: Springer
• The Use of Knowledge in Urban Development. (2013, November 15). Retrieved April 10, 2015, from
http://marketurbanism.com/2013/11/15/the-use-of-knowledge-in-urban-development/
• Secchi, B. (2001, December 4). Knowledge. Planum.
• http://www.europeanfinancialreview.com/?p=1627
• Barcelona City Government (2003). Culture, The Motor of the Knowledge City: Strategic Plan of the
Cultural Sector of Barcelona. Barcelona, Steering Council of the Strategic Plan of the Cultural sector of
Barcelona.
• http://www.gsdp.gov.qa/portal/page/portal/gsdp_en/qatar_national_vision/qnv_2030_document/QNV2
030_English_v2.pdf
• http://www.theworkfoundation.com/assets/docs/publications/208_ideopolis_education061208.pdf
• http://expo2020dubai.ae/en/road_to_2020
• http://www.europeanfinancialreview.com/?p=1627
• http://eprints.qut.edu.au/46970/2/46970.pdf
45
46
Thanks for your attention


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Knowledge urbanism

  • 1. Knowledge Qatar University College of Engineering Department of Architecture & Urban Planning ARCT 421 - Introduction to Urban Design and Planning Instructor: Dr. Anna Grichting Teaching assistant: Arch. Luzita Ball Presented by: Somaia El-Sherif Student ID: 201104604 Urbanism
  • 2. Content page • Introduction – What’s knowledge – What’s a knowledge city – What’s not a knowledge city – What’s knowledge Urbanism ? – The Rise of Knowledge Urban development • Implications on design • Knowledge Urbanism & Sustainability • Case studies – Digital city – One North • Relevance to Design & Urbanism in Doha, Qatar • List of References 2
  • 3. What’s knowledge ? • Knowledge is a resource, which relies on the past for a better future. • In the 21st century, more than ever before, cities around the world rely on the knowledge of their citizens, their institutions and their firms and enterprises • The knowledge image, the human competence and the reputation of their public and private institutions and corporations profiles a city. It attracts investment, qualified labor, students and researchers • And it creates local life spaces and professional milieus, which offer the quality of life to the citizens that are seeking to cope with the challenges of modern life in a competitive world. 3
  • 4. What is a knowledge city ? • A society which develops in parallel with knowledge development is termed a “Knowledge Society”. The by products of knowledge development, that go through the stages of knowledge creation, dissemination and utilization form the core of “Knowledge Economy”. A knowledge city therefore, becomes a geographical area with an expanding knowledge society, and with knowledge as a strong pillar of its economy. 4
  • 5. What is not a knowledge city ? • The concept of Knowledge City though being a familiar term in Western countries is merely interpreted in the Indian society as a geographical concentration of Special Economic Zones (SEZ’s) and I.T. Companies. This has led to the development of various ― “Knowledge City” areas, which merely consist of various knowledge based and knowledge intensive industries. However, one needs to realize that the SEZ’s, I.T. companies and the other industries, are an integral part of the city of knowledge, and by themselves do not constitute a Knowledge City. 5
  • 6. Rise of knowledge Urban development The concept of knowledge-based urban development has first come to the urban planning and development agenda during the very last years of the 20th century as a promising paradigm to support the transformation process of cities into knowledge cities and their societies into knowledge societies ‘knowledge-based clusters’ (Arbonies and Moso 2002) ‘ideopolis’ (Garcia 2004) ‘technopolis’ (Smilor et al. 1988a; Smilor et al. 1988b; Dvir and Pasher 2004) 6 “the 21st century society is post-industrial, the Knowledge City is its horizon”
  • 7. • It became increasingly relevant in the 21st century. The move toward intelligent and holistic cities, the adaptation to global changes and the development of sustainable mega-projects all require a comprehensive knowledge of social, environmental and economic factors. At the forefront of these innovative and important fields is the study of Urbanism. 7 Rise of knowledge Urban development
  • 8. Knowledge city characteristics (a) has instruments to make knowledge accessible to citizens (b) has network of public libraries (c) provides access to new technologies for citizens (d) has all cultural facilities and services with a central educational strategy (e) has a high newspaper and book reading level (f) has a network of schools connected with artistic instruction throughout its territory (g) is respectful of the diversity of cultural practices of its citizens (h) places the streets at the service of culture (i) simplifies, through the provision of spaces and resources, the cultural activity of the community collectiveness and associations (j) has civic centers that are open to diversity and that foster face-to-face relations (k) makes available to citizens from other territories all the tools required for them to express themselves. 8 Adapted from the Barcelona City cultural sector plan
  • 9. Rise of knowledge Urban development 9
  • 10. Sources Background KC: Francisco Javier Carillo of the Monterrey Institute of Technology (ITESM) brings together a group of distinguished scholars to outline the theory, development, and realities of knowledge cities. Based on knowledge- based development KBUD: Planning and Applications in the Information Era covers the theoretical, thematic, and country-specific issues of knowledge cities to underline the growing importance of KBUD all around the world 10 1 2 3
  • 11. Knowledge cities world summit Knowledge Cities World Summit is an annual event, founded by the World Capital Institute, focusing on the research and management of knowledge cities, knowledge societies, knowledge based development and knowledge ecology. The first summit was held in Monterrey, Mexico (2007) and the second in Shenzhen, China (2009). The third Summit took place in Melbourne, a city already known as a city for the arts, literature, fashion and major events and internationally recognized as a "Knowledge City”. 11
  • 12. Implications on design 12 What is the urban design criteria of the knowledge based urban development ? Knowledge interactions Social Environmental Economic Transportation
  • 13. Implications on design • Space syntax Analysis: Exploit differences in spatial layouts, circulation systems, visibility, adjacencies, mean integration etc to maximize the probability of interaction. 13 Workspace planning & Urban planning /design studies for knowledge based environments Scale : Building There are almost no studies looking at how to design interactive environments on an urban scale as required for KBUD. Scale : Precinct
  • 14. Implications on design A mixed use design should promote “knowledge” interactions (planned and spontaneous) This is achieved through complimentary zoning • Premise: some actors have higher chances of interaction than others. 14 Single-use plan Mixed -use planVs.
  • 15. Implications on design 15 E.g. Housing Estates •Reduce commuting costs  less pollution. •Make amenities accessible by walk  Schools ,parks,retail etc.) •Social goals  fostering sense of community Design goals (criteria) are important for physical planning to take shape over time. Effective zoning can help actors share resources efficiently. It can prevent land use conflicts arising from different actors.
  • 16. Digital Media city, Seoul, South Korea KBUD design • a “futuristic info-media industrial complex”, has planned for a city street which is to host “entertainment and retail establishments, technology companies, prestige housing, R&D institutions, and universities”. • The same street supposedly would host leisure activities such as “theatres, cafés, stores, nightclubs and LCD screens as big as whole buildings”. 16
  • 17. One North KPUD model 17 one-north is a 200 hectares (490 acres) Singapore busines s park developed by JTC Corporation for the R&D and high technology cluster, comprising biomedical sciences, infocomm technology (ICT) and media industries. Though the development was first conceptualized in the National Technology Plan 1991, it was only launched officially in 2001
  • 18. Four constituents of urban development 18
  • 19. Creativity and innovation as key drivers Among the four constituents, ‘creativity, innovation and economic vitality’ is maybe most important as it refers not only to the economic base of the city but it also propels the generation of solutions to large urban problems in the other constituents. Six related policy lines are usually adopted in urban policies to enhance urban creativity and innovation, and these now start to be increasingly criticized for their limited impact and/or undesirable side-effects. None of these six policy lines resides exclusively in one of the four constituents of urban development but all lines connect interactively between them. 19
  • 20. Economic success is related to the ability of a place to attract the creative class, and that ‘quality of place’ is a key determinant Members of the ‘creative class’ are thought to prefer lively and mixed environments, top-quality urban infrastructures and cultural facilities 20 1. Creative Knowledge workers and Urban amenities Milwaukee (US)Seville (Spain)Toronto (Canada)
  • 21. City and regional governments increasingly regard higher education institutes, particularly universities, as sources of growth and prosperity. As the European economy since the early 1980s made the shift towards an economy that is more reliant on knowledge, innovation and skills, national policy makers started providing incentives to a stronger relationship between universities and the economy. Urban planners consider universities increasingly as catalysts for the regeneration of urban areas, thereby also recognizing the economic significance of the student population 21 2. Triple Helix formation
  • 22. The benefits of universities are multifaceted. To increase such benefits is a global trend today and is supported by the OECD in recommending cities to make more out of their knowledge base and improve a smooth triple helix interaction of universities, government and business *Criticism* The common barriers to such an interaction – mostly covered by the term fragmentation – are, however, not sufficiently addressed in urban policies like competing instead of collaborating universities; a complicated policy situation due to adjacent cities of different size, economic structure and ambition; universities without a match with the surrounding city and regional economy 22 2. Triple Helix formation
  • 23. Seville may again serve as an example with the Metrosol Parasol as a showpiece of new architecture: six connected large timber parasols that shade the central square and protect archeological remains. An interesting manifestation of the knowledge turn in urban policy is the trend to link knowledge-based activity to urbanity 23 3. New trends in spatial design Several cities have invested in landmark architecture and other ‘grand projects’ to underline their ambitions as a ‘knowledge city’
  • 24. 24 3. New trends in spatial design An increasing number of cities seek to create or foster ‘knowledge quarters’ or ‘creative quarters’ as an integrated part of the urban fabric, or attempt to ‘re-integrate’ campuses at the edge of cities • The last trend is exemplified by the city of Utrecht (the Netherlands) where the university was relocated to a single function site (De Uithof) outside the city in the early 1970s, but where, since the mid-1990s, a multi- functional campus and science park has emerged as an integrated part of the city.
  • 25. 25 Utrecht neighbourhood De Uithof in which the Utrecht Science Park (USP)
  • 26. The identity or image of a city – recognized as a significant ‘soft’ location factor for knowledge-based firms and people, is increasingly deployed in marketing and branding techniques to change it towards the ‘right’ direction Cities typically seek to associate themselves with knowledge and creativity, thereby stressing the quality of local knowledge assets, such as students, a skilled labor force, universities Copenhagen (Denmark) Bilbao (Spain) Dublin (Ireland) 26 4. Creating Knowledge identity through Branding
  • 27. Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world It wants the appointed shop to produce ads to run in countries where the airline flies to more than five cities, including China, India, the US, Saudi Arabia, Australia, the United Arab Emirates and the UK. Activity includes print, radio, outdoor, digital, direct mail and point of sale 27 4. Creating Knowledge identity through Branding
  • 28. Mega events are used to support and sustain the urban image as knowledge city or creative city. Industrial cities work especially hard to bridge the ‘perception gap’ between a creative knowledge city and a polluting manufacturing industry town *Criticism* What makes ‘branding’ difficult and not easily successful is that it needs to be original to a certain extent but it need also to be derived from a sufficiently common identity of the city, and it needs to work convincingly and be persuasive to the outside world 28 4. Creating Knowledge identity through Branding
  • 29. 29 4. Creating Knowledge identity through Branding 2020 Expo
  • 30. 30 4. Creating Knowledge identity through Branding Equidistant between Abu Dhabi and Dubai, our venue site will be serviced by three international airports and a world-class road and transport system to ensure ease of access and seamless operations for both participants and visitors
  • 31. 31 4. Creating Knowledge identity through Branding Prior to the design of the Expo master plan, a strategy was developed for the usage of the Expo site after the Expo has finished which will see it transformed into a world-class conference and exhibition centre. Expo 2020 Dubai will be a catalyst for the development of a mixed- use land development and a thriving community, ensuring a strong legacy after the completion of the Expo and taking advantage of some components of Expo 2020 Dubai. Master Plan legacy
  • 32. Social capital is one of the ‘soft factors’ in creative city development that is highly difficult to understand. Origin and creation of social capital are not well understood. In some cities, it is simply there and in other ones it needs to be carefully build The process of building depends on : Size of the cities Different fabric of networks derived from different ways of doing business, cultural habits, and industrial traditions. 32 5. Social Capital
  • 33. It is considered fairly important for creative city development in increasing community-building and civic engagement, in restoring cohesion, and in getting ‘changes’ from the ground, for example, in sustainability issues 33 5. Social Capital Silicon Valley can be seen as a vital network ‘city’ built on social capital, but it is a different type of social capital than that in civic engagement as indicated above. In Silicon Valley, social capital is anchored in collaborative partnerships that emerged due to common innovation and competitiveness goals among economic and institutional actors. It is the networks resulting from these collaborations that form the threads of social capital in Silicon Valley.
  • 34. It was in Silicon Valley that the silicon-based integrated circuit, the microprocessor, and the microcomputer, among other key technologies, were developed. As of 2013 the region employed about a quarter of a million information technology workers. 34 5. Social Capital
  • 35. These diagrams, drawn by an urban planner and GIS specialist at AECOM, show changing settlement patterns of the Bay Area as it progressed from a monocentric region clustered around San Francisco to a polycentric one with contiguous growth along highway corridors and spilling over the hills to areas "off the map." 35 5. Social Capital
  • 36. The importance of ‘hard’ factors in creative urban growth has already been emphasized in the mid-1990s, particularly in terms of fast and reliable corridors of transport and communications infrastructure ‘Hard’ factors include basic infrastructures to connect knowledge cities physically and virtually with cities in the region and around the globe 36 6. ‘ Hard factors ’
  • 37. Knowledge Urbanism & Sustainability 37
  • 38. Qatar is the first Gulf country to adopt a knowledge economy as a conceptual base for its 2030 vision. The vision suggests four pillars for a more developed and prosperous Qatar. Sustainable development is a core element in this vision. Historically, Doha, Capital city, was a fishing and pearl diving town. In the present day, the city is home to more than 90% of the country’s 1.7 million inhabitants. 38 Relevance to Qatar “The city of Doha is a unique ongoing Urban experiment busy reinventing and rebranding itself”
  • 40. Relevance to Qatar • Creation of knowledge-based cities lies in three interrelated processes that create and transfer tacit knowledge, [which are] – local knowledge creation – transfer of knowledge from external sources – transfer of that knowledge into productive activities. 40
  • 41. Education city : 41 Relevance to Qatar 1. Virginia Commonwealth University 2. Weill Cornell Medical College in Qatar 3. Texas A&M University 4. Carnegie Mellon University 5. Georgetown University School of Foreign Service 6. Northwestern University 7. HEC Paris 8. UCL
  • 42. Building towards the World Cup will inject a new dynamism into the drive by Qatar, and the region, to diversify its economy away from its dependence on oil and gas. Almost US$ 60 billion-worth of projects that were planned will now definitely happen as a result of this success, giving a decade long boost to the state’s projects industry that had reached a peak. 42 Relevance to Qatar FIFA World Cup 2020 Olympic Bids for 2016-2020 Global sports channels
  • 43. Challenges 43 • National economic development receive more attention from free market scholars than land-use regulation • Importance of the urban development process that provides the space where entrepreneurship takes place. • In a free market, cities will continuously move toward an equilibrium in which they are best suited to meet the needs of their residents, but land use regulations put a stop to this process. Because cities provide the spatial component of entrepreneurial learning, preventing these marketplaces from improving over time comes with a high toll in economic growth. Like markets, successful cities grow, but they cannot be made
  • 44. 1. KCs are becoming fundamental to the economic growth and development of the 21st century cities 2. They create, develop and 26 maintain new technologies for emerging industries, and also contribute to an improved quality of life and culture within the city 3. Large international technology companies are vital as they play a catalytic role in the expansion of the KC by maintaining relationships with major research universities, and becoming a source of talent for the development of new companies. These companies also contribute to job creation and indirectly support an affordable quality of life What does knowledge Urbanism requires from us ? It requires visionary power, creativity, holistic thinking, the willingness to cooperate with all groups of the local civil society, and the capability to moderate communication processes to overcome conflicts and to develop joint action for a sustainable future 44 Conclusion
  • 45. References • Doucet, I. (2011). Transdisciplinary knowledge production in architecture and urbanism towards hybrid modes of inquiry. Dordrecht: Springer • The Use of Knowledge in Urban Development. (2013, November 15). Retrieved April 10, 2015, from http://marketurbanism.com/2013/11/15/the-use-of-knowledge-in-urban-development/ • Secchi, B. (2001, December 4). Knowledge. Planum. • http://www.europeanfinancialreview.com/?p=1627 • Barcelona City Government (2003). Culture, The Motor of the Knowledge City: Strategic Plan of the Cultural Sector of Barcelona. Barcelona, Steering Council of the Strategic Plan of the Cultural sector of Barcelona. • http://www.gsdp.gov.qa/portal/page/portal/gsdp_en/qatar_national_vision/qnv_2030_document/QNV2 030_English_v2.pdf • http://www.theworkfoundation.com/assets/docs/publications/208_ideopolis_education061208.pdf • http://expo2020dubai.ae/en/road_to_2020 • http://www.europeanfinancialreview.com/?p=1627 • http://eprints.qut.edu.au/46970/2/46970.pdf 45
  • 46. 46 Thanks for your attention 

Notas do Editor

  1. Land use design Complementary mixed uses  Locating activities to allow constructive interaction between them
  2. How do participants interact? Which actors are more likely to interact? How can we bring related actors together on site to maximize interaction?
  3. Land use design Complementary mixed uses  Locating activities to allow constructive interaction between them
  4. To pave the road to a promising urban future, original and new urban visions and policies need to be designed. These should address as a minimum the following tasks.4 First, developing urban areas as hubs of innovation and test beds building on a pool of talent and firms, new functionalities, and new governance modes. Secondly, realizing eco-friendly and intelligent urban transport and energy systems, efficient logistics services as well as facilities for the supply of necessary goods to support the urban (trading) activities. Third, ensuring health, social cohesion and participation by developing new concepts of health care and social care systems, citizen friendly neighborhoods and built environments that also invite residents to adopt more healthy lifestyles. And fourth, reducing the ecological footprint of cities by using smart energy supply and demand solutions, eco-housing and offices, smart mobility and logistics strategies, and renewable resources. This set of tasks contains four main angles, systematically organized to four distinct perspectives, namely (1) creativity, innovation and economic vitality, (2) smart logistics and sustainable mobility, (3) social participation, health and social capital, and (4) ecological sustainability (Figure 1). These four constituents should be balanced against each other, but are also mutually connected. Linking together these four areas in an interactive chain is an essential task of each urban policy.  
  5. Criticism : However, later research has cast some doubt on this policy. For example, members of the ‘creative class’, at least in Europe, turn out to be less mobile and less difficult to retain claimed the end of ‘urbanism’ because the creative class in some cities tends to retreat in gated communities and semi-privatized service environments, making them increasingly incapable to deal with the true diversities of urban space.
  6. The area had a rural character up to the second half of the twentieth century. This ‘re-urbanization’ is in sharp contrast with the 1970s and 1980s, when new campuses, and technology or science parks were typically created at ‘greenfield’ suburban locations
  7. Each Expo carries a central theme, the guiding principle of which is to be of “universal concern to all of humanity".
  8. Each Expo carries a central theme, the guiding principle of which is to be of “universal concern to all of humanity".
  9. Silicon Valley is a nickname for the southern portion of the San Francisco Bay Area in the United States. It is home to many of the world's largest high-tech corporations, as well as thousands of tech startup companies. Silicon Valley is a leading hub for high-tech innovation and development, accounting for one-third of all of the venture capital investment in the United States.