Solomon Eric Augustus Lyttle is a marketing and sales professional based in Copenhagen, Denmark. He has over 20 years of experience in marketing, luxury goods, corporate development, and sales. His experience includes roles in advertising, promotions, retail sales, art sales, and real estate. He currently serves as an ambassador for InterNations Copenhagen, where he has helped grow the expat membership from 6,000 to over 10,000.
1. Solomon Eric Augustus Lyttle
131 Amagarbrogade, 1,th
Copenhagen S 2300
Denmark.
Tel: +45 52661621
Email: solyt@msn.com
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Profile:
Marketing/Advertising/Sales/Corporate Development/Communications/Public
Affairs/Promotions/Sponsorship/Retail Sales/Art Sales/Real Estate.
● Creative, result-orientated professional with over 20 years of experience in Sales,
Marketing, Luxury goods, corporate development. Strong track record generating
revenue from exisiting partnerships, new customers and non-traditional sources. Oversee
numerous successful portfolios, projects and special events.
● Energetic and resourceful, self directed and innovative. Highly effective communication
skills include demonstrated ability to satisfiy client needs through relationship building
and creative development. Career driven, willing to relocate.
Experience
Ambassador for InterNations Copenhagen- Jan 2013- To Present I have doubled the
members in Copenhagen from 6,000 to now over 10,000 expat members.
● A virtual 'mayor' for Copenhagen Community
● A committed volunteer who fully supports the idea of InterNations
● Your contact person here in town
● Initiator and organizer of regular InterNations events in your city
● Organizing and hosting an official InterNations Event per month.
● Acting as the primary contact person for other InterNations members with an interest in
my Local Community
● Helping InterNations to expand the local network of expatriates and global minds.
2. Marketing Co-ordinator and Art Gallery Director Paludan Bøgcafé Fiolstrade. Dec 2010-
2013.
I was responsible for the effective and profitable running of an art gallery, promote there
reputation and event space. My responsiblities were the formulation and organization of
Social media campaigns for Paludan, exhibitions as well as marketing and initiating sales
from those exhibitions. I was the figurehead of the gallery and house,responsible for the
reputation it gains and the following:
● Exhibition Tasks
● Operational Tasks
● Interpersonal Tasks
● Fiscal Tasks
● Object Tasks
I managed events for artists like Malene Birger’s book launch, Omar MBE, Beejoir, The
Rotary Club and many more…
2007- 2010 The Ivy Denmark: Helping my wife’s company which offered support to
emerging local artists. I took care of advising International clients some secondary
market fine art’s our biggest sale was 3mil dkr which I closed.
Nov 2005- Jan 2007 Marketing Director VS Magazine.
Accountable for the successful execution of all external and internal marketing efforts
for VS magazine.. This position reports directly to the Editing Chief Jacob. I was tasked
with creating innovative event ideas, Advertising sales, Sponsorships and public relations
strategies to heighten the magazine brand within the local market.
Responsibilities include, but are not limited to:
● Responsible for planning, development and implementation of all marketing strategies,
marketing communications, event concepts and public relations activities, both
external and internal.
3. ● Assumes accountability for marketing efforts and effectiveness of implemented
marketing initiatives.
● Liaises directly with National Marketing teams to ensure key Modern Luxury brand
initiatives are executed effectively in the local and global markets.
● Liaises directly with Digital Marketing department, keeping the sales and marketing
teams up-to-date on all new initiatives.
● Works directly with Editor-in-Chief to identify any and all press worthy editorial
content to create an effective press strategy ensuring maximum media
outreach/placement.
● Liaises directly with the sales team to develop and implement marketing collateral and
added value programs relative to sales initiatives and client needs.
● Media liaison for all press outreach and inquires.
● Oversee the development of all magazines’ social media identity
● Oversees development and implementation of marketing collateral and added value
programs relative to sales initiatives and client needs.
● Direct/oversee national and regional added value programs from conceptualization to
execution
● Generates relationships with likeminded brands and positions Miami magazine at
influencer level, through event and marketing sponsorships/partnerships.
● Build and maintain strategic partnerships.
● Responsible for successful P&Ls for each event by working on own and with sales
team to secure in-kind and cash sponsors to cover all expenses
June 2005- Nov 2005 After arriving in Denmark I took a temp job at Cafe Zirup as a
waiter. I had never worked in as a waiter before but quickly got the hang of it. I became
so popular in such a short time amongst some very well known Danes. There was a great
oportunity for me to take advantage & make lots of extra tips by giving great customer
service, which is lacking in Copenhagen.
Experience:
Corporate Development/Account Executive, Profile Media Group. 1999-2004. A
first-class revenue producer for a leading publisher.
4. ● Service existing accounts and genrate new business. Arranging packages through
monthly specific magazine and event buys.
● Develop magazine Toni & Guy’s (Strada) and WTA Official tennis tournament
magazine strategies through qualitative and quantitative research for clients in all
categories, including business to business, fashion and enterainment.
● Successfully closed Seagrum UK Limited (Martell Brand) as a third party
co-sponsors for Toni and Guy Hair awards at the Royal Albert Hall and promoted
corporate image of sponsors to community. Personal revenues: £100,000 per year
(negotiated annually)
● Directed WTA Womans Tennis Association sponsorship, supervised contracts,
promotions, magazine, hospitality suits and promotional materials distributions
(adverts, guides, magazine, posters and brochures)
● Assisted with the management of creative development and revenue stream for
drive to stay alive, ongoing public awareness campaign that promotes safe issues.
Revenues: 60,000 per year.
● Assitant to promote the annual ‘Make a wish’ fundraiser and gala event.
Generated incremental revenue through corporate sponsorship with Kool
cigarettes which i helped close for magazine and event concepts.
Part Business Owner- Retail -Luxury Brand - Gianni Barbarto. 1991- 1999
Managed my own business together with my older business partner Harold Carboo
(Accountant) . We ran a shoe shop/agency selling Gianni Barbarto exclusive to the UK
market. Our shop location (next door to the famous Raffles club on Kings Road) certainly
was an advantage to our sales figures and the fact that we would often stay open late for
those ladies who can afford the best footware at what any time.. Our annual turnover was
on average £5m we also employed four staff members. I was also responsible for
purchasing stock, brand awareness, increasing sales and profitability and decreasing
expenses.
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Education:
Diploma, Media Techniques (LOCN), City & Guilds 7500
A’ Level, Art Foundation, London College of Fashion.
5. Apprentice: Property development,Technical drawing, Assistant Shoe Shop.
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Interests:
Writing, daily business news, family, networking and keeping fit.
References:
Paludan Bøgcafe, Fiolstrade, København K
Sulemann Altanny Owner of Paludan
Marta Ortega-Perez martaortegaperez487@gmail.com
Business owner-
Hugo Vickers & Jack Mizel Owner of Profile pursuit media
Profile Pursuit Media - 192a Westbourne park road London W11 1BT Email:
vickershugo@gmail.com
Mr Mike Woolfe
Loan Woolfe Films, Studio 308, LAF Building London E33ND
Mr. Matthew Myers
Business Consultants (Real Estate): 37 Lyndhurst Avenue, Thornton Heath E:
mat80@hotmail.com