2. Location Based
Services
When a consumer travels, If they
turn on their location through
Bluetooth or Wi-Fi, brands and
companies can send them offers
based on their searches.
3. Beacons and
Traffic
When consumers are near a
store, hyper-targeted offers may
appear on the phone via
beacons
Micro-geographic also allow
companies to see where in store
they have the most traffic.
4. THE VALUE OF IN-STORE RETAIL SALES
INFLUENCED BY BEACON-TRIGGERED
MESSAGES IN THE UNITED STATES IN
2015 AND 2016 WAS $4.1 BILLION.
71% RETAILERS ARE ABLE TO TRACK AND
UNDERSTAND CUSTOMERS’ BUYING
PATTERNS USING BEACONS.
This Photo by Unknown Author is licensed under CC BY-SA-NC
5. Consumer Data
• Brands can provide with product
recommendations using real data that
they have gathered from previous
purchases and behavioral patterns.
• 57% of the consumers are willing to
share information in return for
coupons, exclusive discounts, and gifts.
6. P.O.V
Using beacon marketing takes micro-
geographic marketing one step further as
it allows retailors and brands to track and
identify consumers who are nearby their
store to send out offers to their
smartphones. Moreover, this enables
digital marketers to gather valuable data
about past and future purchases.
This Photo by Unknown Author is licensed under CC BY-SA
7. Reference
Ratcliff, Christopher. “17 Fascinating Stats about Beacons and Location
Marketing.” Search Engine Watch, 18 July 2019,
https://www.searchenginewatch.com/2016/04/27/17-
fascinating-stats-about-beacons-and-location-marketing/.
