3. Innovate, Optimize, Grow A quick look at the last 12 months in the hosting industry. The worst recession and economic collapse in history. Survived Changed our offerings, pricing, and business models to meet market needs. Evolved Brought many new products to market, including leading the charge into cloud services. Innovated As individual companies and as an industry we have excelled in a time of panic. Grew
4. Innovate, Optimize, Grow So, what does the future hold? If you can’t be good at everything, what should you be good at? Eco-systems 90% of all servers sold are NOT hosted!! Stop competing against each other. Opportunity How can we (as individuals and an industry) stay ahead of the market and increase awareness? Innovation How do I scale my business to take advantage of the opportunity in the market? Scale
5. SoftLayer® Value Statement SoftLayer Delivers Innovative World Class, On-demand, Infrastructure Services. We lead the industry, bringing solutions to market before others realize the need for them. Innovation We push complete control to the end user to create the virtual data center experience. Empowerment We automate every single facet of the data center environment to bring efficiency and standardization. Automation We bring together hardware, software, security, networking, and storage in a single easy to use on-demand service. Integration
6. SoftLayer® Difference Automated Services and Standardized Solutions Customer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more. Industry-Leading Customer Portal and Open API Direct access to more than 150 backend systems and activities, executed without any human intermediation. Mature API – over 1500 and growing Industry Exclusive Private Network Server-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network. Integrated Geographical Diversity Three data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools. Customers Choose True Virtual Data Center Services Innovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.
7. Innovate: Fully Integrated Environments SoftLayer Provides the Only Completely Integrated Solution in the Industry. Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.
8. Optimize: Automation is the Key The Physical Server is the Fundamental Building Block to All Technologies.