Crosby’s "Profit from the Cloud" presentation will specifically address important questions asked by those in the industry while providing some insight into creating and building a high growth hosting company.

1. Parallels Summit: Innovate, Optimize, Grow Feb ‘10 Lance Crosby, CEO SoftLayer® Technologies lcrosby@softlayer.com http://twitter.com/lavosby http://twitter.com/softlayer_news

2. Access the presentation on: www.slideshare.net/SoftLayer_news/asklance

3. Innovate, Optimize, Grow A quick look at the last 12 months in the hosting industry. The worst recession and economic collapse in history. Survived Changed our offerings, pricing, and business models to meet market needs. Evolved Brought many new products to market, including leading the charge into cloud services. Innovated As individual companies and as an industry we have excelled in a time of panic. Grew

4. Innovate, Optimize, Grow So, what does the future hold? If you can’t be good at everything, what should you be good at? Eco-systems 90% of all servers sold are NOT hosted!! Stop competing against each other. Opportunity How can we (as individuals and an industry) stay ahead of the market and increase awareness? Innovation How do I scale my business to take advantage of the opportunity in the market? Scale

5. SoftLayer® Value Statement SoftLayer Delivers Innovative World Class, On-demand, Infrastructure Services. We lead the industry, bringing solutions to market before others realize the need for them. Innovation We push complete control to the end user to create the virtual data center experience. Empowerment We automate every single facet of the data center environment to bring efficiency and standardization. Automation We bring together hardware, software, security, networking, and storage in a single easy to use on-demand service. Integration

6. SoftLayer® Difference Automated Services and Standardized Solutions Customer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more. Industry-Leading Customer Portal and Open API Direct access to more than 150 backend systems and activities, executed without any human intermediation. Mature API – over 1500 and growing Industry Exclusive Private Network Server-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network. Integrated Geographical Diversity Three data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools. Customers Choose True Virtual Data Center Services Innovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.

7. Innovate: Fully Integrated Environments SoftLayer Provides the Only Completely Integrated Solution in the Industry. Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.

8. Optimize: Automation is the Key The Physical Server is the Fundamental Building Block to All Technologies.

9. Grow: AKA SoftLayer® History

11. $83.5 million for 2009

12. $110 million annualized run rate (Feb 10)

14. Seattle: 15,000 square feet raised floor

15. Washington DC: 10,000 square feet raised floor

16. Capacity of 45,000 servers across current facilities

17. More than 5,800 in over 110 countries

18. More than 25,000 deployed servers

19. Average of 4 servers per customer

21. 8+ network providers and hundreds of peers

22. Sustained traffic of over 80GbpsNetwork

24. Cloud Storage

25. Native IPv6

26. SUSE O/S

28. Image Management

29. Storage Network

31. API Enhancements

32. Evault Bare Metal Restores

33. NetScaler

35. Data Center Expansion in DAL, SEA, WDCQ4 – 2009

39. Expand our geographical footprint

41. XenServer Essentials

42. VMWare ESX

43. Cloudkick Integration

44. Data Center Expansion – San Jose, CA

45. Nationwide Network Expansion

46. VPN & DNS Geographic Expansion

47. Public API

48. Parallels Bare Metal Server

49. White Label Portal

51. Automated Colocation

52. AutoScaling Cloud

54. PCI Compliance Services

55. Enterprise Software Integration

56. Data Center Expansion - EuropeQ4 – 2010

57. Question / Answer

59. Create scalable systems

60. Diversify your personnel

62. New market with lots of growth ahead

63. And it is critical to understand CapExvs Margin trade-offs

68. We see bandwidth becoming both relevant and irrelevant in the next 24 months

69. Relevant… because customers will drive bandwidth requirements through the roof

72. Shifting to IPv6 is possible, but it take planning and effort.

75. The hype of cloud in late 2008 was turned into a reality by the collapse of the global economy

77. Smaller companies move faster than larger ones

78. Come together as an industry and work together

80. And ask yourself how far ahead of the curve you want to be in delivering services

83. Thank You! Lance Crosby, CEO SoftLayer® Technologies lcrosby@softlayer.com http://twitter.com/lavosby http://twitter.com/softlayer_news