7.pdf This presentation captures many uses and the significance of the number...
Social marketing plan to increase library usage
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4. Social Marketing addresses the same types of issues as libraries Complicated issues like preventing forest fires pollution drunk driving
5. Why apply Social Marketing to libraries? “ There is no nobility in preaching to an audience of one. Those of us working for the public good have an ethical responsibility to be effective and efficient in reaching as many people as possible." -Katya Andresesen Robin Hood Marketing
6. Why apply Social Marketing to libraries? "We should stay true to our mission representing ourselves honestly , and promise only what we can deliver In that way we gain a competitive advantage.... We have credibility and sincerity on our side and we should never lose sight of that " --Katya Andresesen Robin Hood Marketing
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10. War Bonds - An early Social Marketing Campaign
17. Social Marketing Today Journals - Social Marketing Quarterly The Social Marketing Institute Social Marketing Consultants - Fearless Future Social Marketing Listserv Social Marketing Conferences Social Marketing
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20. A Model Program Communication and enforcement Goal: To increase seat belt use * Education - 53% (1980s - Operation Buckle Down) * Enforcement and education - 65% * Social Marketing Campaign - 80% in first 6 months
23. Changed the game-the tobacco company is two faced On their web sites tobacco companies encourage people to quit smoking In 2006, a court found that tobacco companies manipulate nicotine levels to keep smokers addicted
24. Changed the game -tapped into rebellious nature of teens Gave them a target - rebel against the tobacco industry
49. Core Calendar Opportunities Cinco de Mayo Alcohol Awareness Month BUA Week St. Patrick’s Day Spring Break CPS Week Super Bowl New Year’s Eve 3D Month Thanksgiving Holiday World Series - Halloween Tailgating Back-to-School Labor Day July 4th Prom/Graduation