Socionext Africa: Ulundi, KZN, South Africa

1. ORION BUSINESS CONCEPTS

2. Name: Orion Business Concepts
Members: Sinenhlanhla Mathenjwa; Zanele Mchunu; Mlondolozi Motaung; Sthabile Mwandla; Siphamandla Zulu; Nhlakanipho Buthelezi
Vision: To be the preferred information distribution company in Zululand.
Value Proposition
Creativity
Fun and Innovative
Different
Better prices
Our Products
Distributing information through
fun.
Which includes: Promotions,
Advertising, Marketing and
Awareness Campaigns,
Our Customers
Financial Institutions
Government departments &
agencies
Wholesale and Retail shops
Manufacturing and other business
and individuals
Key Partners
Community; Municipalities;
Government departments; shops;
all business including individuals
who want to reach the people in
the most effective way.
Key Resources
Sound system, lighting,
transportation, branding and
promotional products, tent.
Marketing our product
Word mouth; Door 2 Door; Cold
calls; print and social media;
radio
Cost Structure
For launch product:
Transportation, sound system
Printing when we do pamphlets,
banners, electricity
Revenue Structure
rental
This exclude revenue from printing
and sourcing branded promotional
items
Competitors
We have not seen anyone doing
this in Zululand
Slogan: Siyafundisa. We inform. We take it to the people.

3. Prove of Business (Approach)

4. Prove of Business (Testing)

5. Implementation
To get our business in a professional manner we need
• Proper sound system
• Transportation (pimping an old volswagen)
• Projectors and screen for visual promotions
• Branding our company
• Start-up cost
NB. We believe in our business and we will not wait but it will be more
quicker and professional to get our own equipment of a proper standard
so as to do the work more efficiently.
Rollout plans starting next week
• Promote poetry sessions
• Career info
• Individual business
• Approach government departments
and agencies
• Promote our company by playing
music in weddings and selected
parties (rented)
• Develop our own campaigns that we
will run at shopping centres and
parks (sponsors)