Microblogging For The Enterprise
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Ross Mayfield's presentation on the benefits of microblogging in the enterprise.
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Microblogging For The Enterprise
- 1. A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
- 2. The Collaboration Evolution Social Messaging Email and Instant Messaging Static Corporate Directory & Personal Contacts Local “Office” documents Personal Dashboards Social Networks Workspaces: Wikis, Blogs, and shared online spreadsheets Multiple sources of information Silo’d Inboxes
- 3. Enterprise Microblogging Share links & information Q&A without interruptions Status Updates
- 6. Core Periphery Power Law of Participation Engagement Low Threshold
- 7. Read Signal Link Sharing Activity Streams Blogging Comments Wiki Editing People Tagging Content Tagging Goal Setting File Sharing Power Law of Participation Aggregation Networking Engagement Low Threshold Core Periphery
- 8. Read Signal Link Sharing Activity Streams People Tagging Power Law of Participation Engagement Low Threshold Core Periphery The Socialtext Microblogging Appliance puts forward low threshold for participation features for a dynamic periphery sharing new information and fostering new interactions
- 9. The Collaboration Continuum Activity Status Updates Sharing News/Links Questions and Answers Wikis Social Networking Blogging Time Basic Advanced
- 10. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Microblogging and activity streams for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop Mobile Device Browser
- 14. Social Software Value Matrix Microblogging has the potential to turn silos into flows, A key enabler for business transformation Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
- 15. For More Information 6 Ways to Get Business Value from Social Software http://www.socialtext.com/businessvalue 6 Steps to Drive Social Software Adoption http://www.socialtext.com/products/wp_implementation.php
Notas do Editor
- Old way / new way buzzwords
- Alternative to Email or IM for: Sharing links and information Q&A without interruptions Status updates
- Read it
- The ideal social network structure has a dense core of highly engaged participants that can process information quickly and make decisions, and dynamic periphery with new information and people. Together they turn weak signals into strong signals so the organization moves faster in adapting to change.
- The Microblogging Appliance allows your company to begin with low threshold features with high activity, and optionally deploy more advanced features of the social software platform for deeper collaboration
- * The Socialtext platform uniquely delivers these capabilities so your company can: * Manage attention with personalized widget-based dashboards * Discover connections with social networking for your people * Collaborate flexibly with wiki workspaces and weblogs * Encourage simple sharing with social messaging for your people * What is unique is that these aren’t separate products, but a compelling integrated user experience for collaboration and social networking.
- * Socialtext uniquely delivers its solutions through SaaS * Either available as a hosted dedicated solution or as a managed service appliance behind your firewall * Socialtext Microblogging Appliance provides these benefits with the security and integration of onsite deployment
- * The Socialtext platform uniquely delivers these capabilities so your company can: * Manage attention with personalized widget-based dashboards * Discover connections with social networking for your people * Collaborate flexibly with wiki workspaces and weblogs * Encourage simple sharing with social messaging for your people * What is unique is that these aren’t separate products, but a compelling integrated user experience for collaboration and social networking.