Startup Marketing Fundamentals

1. Monday, March 11, 19

2. Sandra Ponce de Leon
Principal - Blue Economy Agency
• Veteran start-up executive and founder
• Entrepreneurial marketer
• SaaS, ad-tech, innovation, ed-tech, social
business, blue-tech, consumer mobile, AI,
IOT and blockchain
•AdAuction
•OpenHarbor
•LookSmart
•BuzzLogic
•Hiplogic**
•Socialtext**
•Brightidea*
•Lifetime Memori Inc.
Monday, March 11, 19

3. Listen, Inspire, Collaborate
Monday, March 11, 19

4. Monday, March 11, 19

5. Creativity
Resourcefulness
Curiosity
Monday, March 11, 19

6. Monday, March 11, 19

7. Foundational Marketing
Informs your brand, messaging, product
and marketing strategy
•Interviews
•Focus groups
•Surveys
Outputs: Branding and messaging
frameworks
•Boiler
•Elevator pitch
•Keywords
•Voice
Listen
Monday, March 11, 19

8. Marketing Engine
•SEM - PPC
•Social ads
•Display Advertising
•Events
•Print
•Advertorial
•TV
•Out of Home
•Branded Editorial
•SEO
•Blog
•Video
•Webinars
•Social engagement
•Influencer Strategy
Monday, March 11, 19

9. Customers
Employees
Journalists
Bloggers
Youtubers
Analysts
Celebrities
Thought leaders
Instagrammers
YOU
Monday, March 11, 19

10. Tech and Mainstream Journalists
Monday, March 11, 19

11. Celebrity Influencers
Monday, March 11, 19

12. Influencers
•Bloggers
•Youtube
•Instagram
•Facebook
•Twitter
•LinkedIn
•Snapchat
Monday, March 11, 19

13. Finding your Influencers
•Platforms: Famebit,
BuzzSumo, Influence.co
•Agencies: Hello Society
•Do the work: #hashtags,
Google it
•Ask your customers
Monday, March 11, 19

14. Engaging Influencers
•What are your goals?
•Newsletter signups
•Sales
•App downloads
•Start the relationship
•RT, regram, comment,
share
•Guest blog
•Create a campaign
•Product review
•Contest
•Twitter chat
Monday, March 11, 19

15. Customers = Influencers
•Identify your power users / early adopters
•Create a formal VIP program:
•Early access to new releases
•Schwag (stickers, shirts, pens)
•Special invites to events / meetups
•Free unlimited storage
•In exchange
•Customers become your evangelists
•Share your editorial media
•FB posts, contests, news
•Write reviews
Monday, March 11, 19

16. Employees = Influencers
•Communication is key
•Internal newsletter
•Share everything on slack
•Everyone can make a difference
Monday, March 11, 19

17. You are an Influencer
•Start engaging / write / podcast / video
•Medium / LinkedIn / Facebook / Youtube
•Share what you are learning
•Share what you have learned from others
•Interview who you admire
•Use as a networking vehicle to get to
know who you want to meet
•Establish yourself then find bigger
platforms
Monday, March 11, 19

18. Platforms
https://www.linkedin.com/in/sandraponcedeleon/
Monday, March 11, 19