Παρουσίαση που ετοιμάσαμε για το Incubator / Accelerator HIGGS (http://higgs3.org/) με θέμα την πλατφόρμα Email Marketing του MailChimp και βασίζεται σε προηγούμενη παρουσίαση της IT Communa.

1. MailChimp Workshop
30/6/2016

2. Today’s topics
• What is MailChimp
• Email marketing
• Features
• Tutorial
• Pricing

3. Today’s topics
• MailChimp WTF
• Why would you need that
• What can it do for me
• How do I make it work
• What’s the cost

4. https://www.flickr.com/photos/smithsonian/4011420518
Why would you need that?

5. Email marketing (2016)
• 4.300.000.000 email accounts
• 53% of email-opens are on mobile
• 91% of consumers check their email daily,
76% of email opens occur <= 2 days
Mixed Sources

6. Email marketing (2016)
• Open rate is highest when companies send two
emails per month
• 6x more likely to get a click than from a Tweet.
• Subscribers 3x more likely to share your content
VS Social Media.
• ROI of 3.800% = 3x ROI Social Media
https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

7. Email marketing (2015)
• Only 11% of emails are mobile responsive
• 33% open emails by the subject line
• 70% brands don’t personalize their emails
• 34% companies have email marketing teams
• 52.9% consumers never ‘opt down’
100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/

8. What is
• Email marketing service
• Web-based + mobile app
• Freemium model (free + premium)
• Automation, Personalization,
Recommendation, A/B testing

9. Mailchimp (/2015)
• 3.469.517 new users
• 62.310.854 campaigns
• 302.738.910 automated messages
• 3.527.638.012 clicks
• 42.164.247.301 opens
• 204.383.657.109 emails sent
Our 2015 Annual Report | Mailchimp, http://mailchimp.com/2015/

10. Trivia - Homework
• The anatomy of a successful logo redesign, link
• Awesome brand guidelines, link
• Fucking awesome email marketing guides, link
• Unbelievable data research, link
• Lovely blog, link
• Experts directory

11. Features
What does it do?

12. Features
• Email designer - Personalization
• List building - Segmentation
• Reports - A/B Testing
• Subscribers Profiles (Pro)
• Automation – Personalization^2 (Pro)

14. Email designer
• Built-in visual elements
• Photo editor
• Collaboration features
• Test and preview in mobile
• File manager - Links checker

15. List building
• Signup forms παντού
• Facebook tab, Email, QR Code
• Mobile / Tablet app (π.χ. events)
• Segmentation – Διαχωρισμός με βάση
σταθερά / δυναμικά χαρακτηριστικά

16. Sociality Newsletter

17. Reports
• Interactive graphs, printable reports
• Subscriber activity, revenue, opens
by location, bounces, unsubscribes
• Industry comparison, trends
• Click maps

20. A/B Testing

21. Subscriber profiles

22. Subscriber profiles
• Full contact details, Custom fields, notes
• Activity tracking, purchase history
• Lists, segments (π.χ. source, location)
• Conversations
• Similar subscribers

23. Autom. & personal. - Paid
• Welcome new customers
• Follow on website activity
• Use purchase data
• Email about events
• Monitor performance & people in
each step

24. Real world
What can it do for me?

25. Platform building

26. Platform building
• Owned medium vs. Social
• Signup forms everywhere
• Email database → Campaigns
• CRM integration

27. Integrations
• 773 integrations (49 pages)
• divided in collections such as:
- Drupal, WordPress, Google, Social
- Musicians, Nonprofits, Publishers

29. Pricing
What’s the damage?

30. Pricing - Starting Up
• <2.000 subscribers, <12.000 email
sends per month
• Email templates
• Lists building – Segmentation
• Personalization (λίγο)
• Reports
• A/B Testing

31. Pricing - Growing business
Unlimited e-mails + Automations + Social Profiles
Pay Per Subscribers / month
• 501 – 1.000 = €12.26
• 2.800 – 5.000 = €40,87
• 5.801 – 10.000 = €61,31
• PayAsYouGo
7.500 e-mails = €122,61

32. F.A.Q. - Ask me anything
• Google Analytics integration
• Social Media integration
• Optimal sending time
• Spam safeties

33. Email Marketing Plan
• Ποιο είναι το κοινό μου;
• Που θα τους βρω;  Integrations
• Πόσο συχνά επικοινωνώ μαζί τους;
• Τι περιμένει το κοινό;  Segments
• Τι θέλω να πετύχω;  Reports

34. Spam Filters
• «Κακή φήμη» του email server
• Πιθανά προβλήματα στον κώδικα
• Να εξηγείς από που έγινε το signup
• Προτιμούμε το double opt-in
• ΔΕΝ ΑΓΟΡΑΖΟΥΜΕ ΛΙΣΤΕΣ

35. Tutorial
How do I make it work?

36. Let’s build our MailChimp
• Build a list
• Design a newsletter
• Hit big red “Send” button
• Track the results

37. Σας ευχαριστούμε!