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Social Media are serious or maybe #not

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Tasos Veliadis' presentation from the Social Media Conference 2016 titled "Social Media are serious or maybe #not :)”

Publicada em: Marketing
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Social Media are serious or maybe #not

  1. 1. Social media OR Tasos Veliadis– Partner/Business Unit Director - socialab Serious!
  2. 2. WHO AM I!TASOS VELIADIS
  3. 3. Video is the new trend!!
  4. 4. I will create a video of my presentation!!
  5. 5. You  can  skip  to  the   presentation  in  5
  6. 6. You  can  skip  to  the   presentation  in  4
  7. 7. You  can  skip  to  the   presentation  in  3
  8. 8. You  can  skip  to  the   presentation  in  2
  9. 9. Skip  Ad
  10. 10. I LOVE TELLING STORIES:)
  11. 11. So today I will tell you two
  12. 12. I LOVE SINGING:) *Only in my bathroom
  13. 13. SHORT
  14. 14. THERE HAS BEEN A FUNDAMENTAL SHIFT IN THE WAY WE CREATE, CONSUME AND SHARE CONTENT Every single day… 4,75 billion pieces of digital content are shared 1,8 billion photos are uploaded and shared 500 million tweets are posted 700 million snapchat messages are sent
  15. 15. Behind every tweet, share and purchase there’s a person. Like you and me!
  16. 16. Put your customers’ needs first! Make them the hero. Brand   Purpose What   Customers   Want CONTENT   MARKETING
  17. 17. We need to stop interrupting what people are interested in and be what people are interested in CRAIG DAVIS
  18. 18. StorY NO1:
  19. 19. Every story needs an engaging narrator
  20. 20. So we chose
  21. 21. SO dimitris inspired the fans to create their own videos!! MAXX FUN VIDEOS
  22. 22. 0 100000 200000 300000 400000 500000 600000 700000 800000 900000 1000000 1/31/16 2/2/16 2/4/16 2/6/16 2/8/16 2/10/16 2/12/16 2/14/16 2/16/16 2/18/16 2/20/16 2/22/16 2/24/16 2/26/16 2/28/16 3/1/16 3/3/16 3/5/16 3/7/16 3/9/16 3/11/16 3/13/16 3/15/16 3/17/16 3/19/16 3/21/16 3/23/16 3/25/16 3/27/16 3/29/16 3/31/16 4/2/16 4/4/16 4/6/16 4/8/16 4/10/16 4/12/16 4/14/16 4/16/16 4/18/16 4/20/16 Simple  Diagram
  23. 23. StorY NO2:
  24. 24. This story starts on twitter
  25. 25. We found a trend There are too many ppl talking about…
  26. 26. #WRSE!
  27. 27. OOPS! WRONG KEYWORD!
  28. 28. #PERASTIKA!!
  29. 29. 0 50000 100000 150000 200000 250000 November December January February March SIMPLE  DIAGRAM
  30. 30. SO DON’T BE GIVE A FUN /UNEXPECTED ELEMENT TO YOUR CAMPAIGNS Serious!
  31. 31. thank

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