Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
21. Want to STANDOUT?
Twitter: @tracysestili and
@socialstrand
http://linkedin.com/company/social-strand-
media
http://plus.ly/tracysestili
http://plus.ly/socialstrand
http://facebook.com/tracysestili
www.socialstrand.com/
blog