4. 1.19B Users
Globally
238M Users in
the U.S. and
Canada
95% Users
log in daily
73% Users
access
Facebook via
Mobile
Sources: http://newsroom.fb.com/Key-Facts
September – December 2013
#SocialStats
7. 1 Billion
unique
visitors
monthly
40% of
YouTube
global watch
time is via
mobile
6B hours of
video
watched
each month
75% of
in-stream ads
are skippable
80% of
YouTube
traffic is from
outside the
U.S.
100 hours of
video are
uploaded
every minute
Reaches more
US adults ages
18-34 than any
cable network
#SocialStats
8. FORRESTER: 47% OF
CONSUMERS IGNORE
IN-APP MOBILE ADS,
AND 43% THINK THEY
DISRUPT UX
SEPTEMBER 30, 2013
87% of Twitter’s 2013 revenue came from
advertising – SEC.gov
49% of Facebook’s 2013 ad revenue came
from mobile - TechCrunch
Image credit: adinch.com
#MobileStats
9. Social Media Cross Platform Usage
#SocialStats
Source: Pew Research Center, December 2013