TAM AdEx Television Advertising Report 18 takes a look Index Growth in Ad Volumes in Q3 2020, comparing the numbers to that of Q2 2020. It lists the count of Categories, Advertisers and Brands across Sectors for both the quarters.

1. AdEx

2. Period: Q3’20 (Jul-Sep’20)
Q2’20 (Apr-Jun’20)
Quarterly Trends of Advertising

3. 4
5
Out of Top 5 growing categories, highest growth of 5 Times observed in Cars category during
Q3’20 compared to Q2’20
Source: AdEx India (A Division of TAM Media Research)
During Q3’20 (Jul-Sep’20), Ad Volumes on TV rose by 56% compared to Q’20 (Apr-Jun’20)
Highlights
1
2
3
No. of categories, advertisers & brands rose by 1%, 19% and 21% in Q3’20 over Q2’20
4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos category moved
from 6th Rank in Q2’20 to 3rd Rank in Q3’20
In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) & Movies
Genre (24%)
6 Advertising in News and GEC Genres rose by 42% & 63% during Q3’20 compared to Q2’20

4. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20) and Apr-Sep’20
Index Growth in Ad Volumes: Q3 (Jul-Sep’20) vs Q2 (Apr-Jun’20) and Monthly
Trend (Apr-Sep’20)
During Q3’20, Ad Volumes on TV rose by 56% compared to Q2’20
Ad Volumes increased by more than 2 Times in Sep’20 compared to Apr’20 which is highest between Apr-Sep, 2020
100
156
Q2 (Apr-Jun'20) Q3 (Jul-Sep'20)
Index:Q3(Apr-Jun’20)=100
Quarterly Trend
100
115
163
187
198
206
Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20
Index:Apr’20=100
Monthly Trend

5. Tally of Categories, Advertisers and Brands during Q3 and Q2 on TV
On TV, No. of categories, advertisers and brands increased by 1%, 19% and 21% respectively during Q3’20 compared to
Q2’20
393 396
Q2'20 Q3'20
Categories
3,102
3,701
Q2'20 Q3'20
Advertisers
4,652
5,630
Q2'20 Q3'20
Brands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

6. 1
2
3
4
5
Personal Care/Personal Hygiene 21%
Food & Beverages 18%
Services 13%
Personal Healthcare 8%
Hair Care 7%
Others (21) 32%
Leading Sectors and Categories in Q3 including rank shift compared to Q2
Personal Care/Personal Hygiene sector topped with 21% share of TV advertising in Q3’20 followed by F&B (18%)
4 of Top 5 Categories belonged to FMCG sector during Q3’20; Shampoos moved from 6th Rank in Q2 to 3rd Rank in Q3
Top 5 sectors and categories added 68% and 23% share of Ad Volumes respectively in Q3’20
Top 5 Sectors in Q3 : 20+
1
2
6
3
4
Toilet Soaps 7%
Ecom-Media/Entertainment/Social Media 5%
Shampoos 4%
Tooth Pastes 4%
Washing Powders/Liquids 3%
Next 45 52%
Top 5 Categories in Q3 : 390+ Q2 RankQ2 Rank
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

7. Hindustan Unilever 21%
Reckitt Benckiser India 11%
Procter & Gamble 2%
ITC 2%
Godrej Consumer Products 2%
Next 45 30%
Top 5 Advertisers in Q3 : 3700+
Leading Advertisers in Q3 including rank shift compared to Q2
HUL & Reckitt were Top 2 advertisers in Q3’20 with 21% & 11% share of Ad Volumes respectively
During Q3’20, the Top 5 advertisers added 39% share of TV Ad Volumes
Top 3 advertisers maintained their positions in Q3’20 compared to Q2’20
1
2
3
5
9
Q2 Rank
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

8. Facebook Inc.
Playgames 24x7
Whitehat Education Technology
Dixcy Textiles
Honda Cars India
Shaving System/Razor
Laptops/Notebooks
Drycells
Hair Dryers
Events-Retail
^ Present in Q3’20 but not in Q2’20
Top 5 New^ Categories: 35+ Top 5 New^ Advertisers : 2000+
New^ Categories, Advertisers and Brands during Q3 compared to Q2
Total 35+ new categories, 2000+ new advertisers and 3000+ new Brands emerged in Q3’20 compared to Q2’20
Shaving System/Razor, Facebook Inc. and Whatsapp were top new category, advertiser and brand during Q3’20
Whatsapp
Kia Sonet
Facebook.com
Glow & Lovely Advanced Multivitamin
Rummycircle.com
Top 5 New^ Brands : 3000+
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

9. Other Face Creams
Chewing Gum/Bubble Gum
Hair Conditioners
Condoms
Ecom-Payment Banks
L' Oreal India
Info Edge India
Glaxo Smithkline
People Interactive India
Attica Gold Company
^ Present on TV but not in Print and Radio
Exclusive^ Categories :20+ Exclusive^ Advertisers: 2100+
Excusive Categories and Advertisers on TV Compared to Print and Radio
during Q3
Total 20+ Exclusive Categories & 2100+ Exclusive Advertisers seen in Q3’20 on TV compared to Print and Radio
Other Face Creams and L' Oreal India were top exclusive category and advertiser on TV during Q3’20
Source: AdEx India (A Division of TAM Media Research)
Note: Ranking based on Ad Insertions ; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20)

10. Reckitt Benckiser India 2 Times
Hindustan Unilever 40%
Cadburys India 4 Times
Facebook Inc. New
Godrej Consumer Products 2 Times
Cars 5 Times
Shampoos 68%
Toilet Soaps 28%
Antiseptic Creams/Liquids 3 Times
Chocolates 3 Times
^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Q3’20 Minus Q2’20
Top Growing^ Categories and Advertisers in Q3 compared to Q2
Out of Top 5 growing categories, highest growth observed in Cars category viz, 5 times
Among the Top 5 growing advertisers, Cadburys India saw highest surge in Ad Volumes during Q3’20 compared to Q2’20
Top 5 Growing^ Categories Growth^
Top 5 Growing^ Advertisers Growth^
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

11. Index Growth on Top 5 Chanel Genres in Q3 over Q2 and their Share in Q3
and Q2
In Q3’20, News Genre topped with 31% of Ad Volumes followed by GEC (26%) and Movies Genre (24%)
Advertising in News and GEC Genres rose by 42% and 63% respectively during Q3’20 compared to Q2’20
34% 31%
25% 26%
24% 24%
7% 10%
3% 3%
Q2'20 Q3'20
News
GEC
Movies
Music
Kids
% Share for Top 5 Channel Genres
100
142
163 160
208
163
Q2'20 News GEC Movies Music Kids
*Index for all Genres during Q2’20 = 100 Period: Q3’20
Index Growth in Advertising during IPL 13 compared to 22 Days prior to IPL 13
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20) vs Q2’20 (Apr-Jun’20)

12. Top 5 Excusive Advertisers on News and GEC Channels Genres during Q3
There were total 2000+ Exclusive Advertisers present in News genre and 300+ Advertisers in GEC genre during Q3’20
Rahul Foundation and My Vishwa Technologies were top exclusive advertiser on News & GEC genres respectively in Q3’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Q3’20 (Jul-Sep’20)
My Vishwa Technologies
Saraswati Collage of Arts & Science
RVK Productions
Jainish Entertainment
Priyadarshini Mobiles
Rahul Foundation
Shree Cement
Butterfly Ayurveda
Nims University
Ganapati Herbal Care
Exclusive Advertisers – News Exclusive Advertisers – GEC
News: 2000+ Exclusive Advertisers GEC: 300+ Exclusive Advertisers

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