1. A case study on
A step towards #EnergySecurity

2. Global Energy Crisis
Energy Awareness
Why?
•#EnergySecurity remains the
prime concern for every nation
•Energy crisis has been detected
as the virus eating out peace,
harmony and security from the
planet.
GAIL being the pioneer of the
Indian energy industry aims at
educating people about the same.

3. GLOBAL ENERGY CRISIS
According to the International Energy
Agency the world will need almost
60% more energy in 2030 than in 2002
Demand for oil is expected to double
in 20 years.
Oil industry experts estimate that
current reserves will only last for about
40 years.
We depend on oil for 90% of our transport,
and for food, pharmaceuticals, chemicals

4. ENERGY EDUCATION
#EnergyScore
In order to spread the awareness about #EnergySecurity
we initially we needed to give the audience the first
heavy dosage of #infotainment via #EnergyScore

5. #EnergyScore Posts

6. #EnergyScore Posts

7. Response & Impact
9865
IMPRES
IONS
17075
POST
VIEWS
430
LIKES

8. Certification
536
Sample Certificate Certificates Generated

9. EARTH HOUR
The basic idea behind the #EarthHour campaign was to
spread awareness about the significance of the day
and to instigate participation

10. Pre earth hour
During Earth Hour
Post Earth hour
FB appearance during
the campaign

11. April Fool’s day
campaign
The idea was to cash on April fool’s day and
propagate the idea of #EnergySecurity

12. Tremendous response
Post reach
Interaction

13. GAILVoice subscriptions
21.83% jump in the
subscription during
#EnergySecurity

14. SOCIAL CLOUD
VENTURES INKED
SUCCESS STORY OF
GAIL ON VIRTUAL
AS WELLAS
PHYSICAL WORLD