According to Redseer Strategy Consultants, the transacting users during IPL season are expected to grow by 25-30% in 2023, with nearly 60-65% of users coming from Tier-2 cities and beyond.

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IPL Report-2023
Pre-IPL Report
March’23

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Agenda
1. Pre-IPL Report

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© RedSeer
With growing number of avenues for engagement with IPL for users, IPL Economy
is expectingto see a huge growth this year as well
Source(s): BenchmarksIP and Analysis
100
125
145
155 155
175
190 190
360
410
450
460
405 400
IPL 1 IPL 2 IPL 3 IPL 4 IPL 5 IPL 6 IPL 7 IPL 8 IPL 9 IPL 10 IPL 11 IPL 12 IPL 13 IPL 14
IPL- Total TVAudience by Season
In Million, IPL 1 to IPL 14 (2008-2021) Key Insights
• IPL 2020 was cancelled due to 1st COVID
lockdown in March 2020 and it was
postponed to September 2020.
• Many sports viewers migrated from TV to
OTT platforms as there were no live
sporting events happening due to COVID.
IPL viewership on TV dropped by 10% from
2019 to 2020.
• In 2021, IPL was split into 2 phases again
due to COVID which further reduced TV
viewership. Overall OTT Viewership has
increased due to wider accessibility of
internet across the country,
• IPL 2023 will be available to stream for
free on JioCinema which is expected to
further increase OTTas well as overall
viewership.
In 2010, IPL became
the first sporting
event to be
broadcast on
YouTube, following a
2-year partnership
with Google.
In 2015, Hotstar
started the
broadcast of IPL,
after Star India won
the streaming rights
for IPL 2015.

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990
1175
1460
2260
2900-
3100
CY19 CY20 CY21 CY22 CY23E
IPL revenue expected to grow by ~30-35% to reach INR2900-3100Cr in CY’23
IPL Market Size- Gross Gaming Revenue
In INR Cr, CY19 – CY23E
Source(s): RedSeer IP, RedSeer Analysis
Note: Market Size is considered as Gross Gaming Revenue (GGR)
Gross Gaming Revenue is the commission the platforms earns from the commission charged (pre-GST and pre-Cashback /bonus etc.) .
30-35%
Key Insights
• IPL Market Size is expected to grow for
varied reasons in 2023 as it is a cricketing
year with a lot of sporting events lined up
that will give a boost to the IPL Economy.
• Awareness aboutfantasy gaming
platforms is rapidly increasing with more
and more platforms offering easy access
to the game type.
• Many new and upcoming platforms like
Cricpe, Gamezy, Howzatt are trying to
improve their presence in the market
which will also bring in more users.
• Steep growth in casual gaming users will
also offer a boost to the IPL Economy as
during IPL many casual gaming users
migrate to Fantasyplatforms.
24%
18%
55%

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© RedSeer
Transacting users duringIPLseason are expectedto grow by 25-30%in 2023;
~80% of users are from Tier 2 andbeyondcities
32 34
41
55
68
IPL 2019 IPL 2020 IPL 2021 IPL 2022 IPL 2023 E
TransactingUsers
In Million, IPL’19 – IPL’23 E
Note: Transacting Users are, the number of active cash users making transactionsduring IPL Days
Source(s): RedSeer IP, RedSeer Analysis
20%
6%
34%
25-
30%
8%
11%
50%
31%
IPL 2022
Tier 3+
Tier2
Tier 1
Metro
Key Insights
• Increasing internet accessibility and
penetration is making it easier for the
masses to be able to use gaming
platforms thus providing a push to the
industry. ~80% of the users come from
Tier 2 and beyond cities
• Google has allowed Fantasy platforms to
be available on GooglePlay Store under a
pilot programme. This will further increase
the number of transacting users during
IPL 2023.
• Most platforms have increased their
marketing efforts before IPL season in
order to acquire and convert more and
more users on the platforms.
• Real Money Gaming users have received a
positive push from the governmentafter
the set up of a specific ministry to
overlook the sector. The government has
also formalized rules and regulations
regarding GST for RMG platforms.

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© RedSeer
310
345 356
410
440
IPL 2019 IPL 2020 IPL 2021 IPL 2022 IPL 2023 E
Average spends per user areexpected to growby 5-10% from~ INR 410 per user
in IPL2022 to ~ INR440 per user IPL 2023
12%
4%
15%
5 -10%
Average SpendPer User
INR, IPL’19 – IPL’23 E
Note: AverageSpend per user is the average amount spent per user during theIPL days
Source(s): RedSeer IP, RedSeer Analysis
Key Insights
• Fantasy platforms offer many different
types of tournaments and table sizes in
order to attract all types of users and
promote them to spend more.
• There has been an increase in efforts to
make platforms more secure and reliable
for the users. Measures like RNG
Certification, Securepayment gateways,
Fraud Security, etc. increasethe users’
trust in the platforms.
• Users feel more confidentand secure in
spending higher amounts on gaming
platforms once the trust is built by the
platforms.
• Platforms have also started offering
lucrativeprizemoney and offers to the
users. Users are given more incentives to
deposit and spend higheramounts to be
able to win more on the apps.
• For example, Dream11 offered
Audi Cars during IPL 2022 and
My11Circle offered Mahindra Thar
during T20 World Cup 2022.

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