The audiences on Twitter are known to be really opinionated and subsequently, individuals with opinions on different life genres have huge amounts of following. It is then, when these individuals talk about PUMA and their experiences with the brand at the event that really bring the brand and it’s product to the forefront of conversations for the duration of the event.

1. Date: March 22nd 2012
Venue: C’est La Vie
Time: 8:00 pm onwards

2. Be a part of the #FAASTweetup on Thursday at C'est La Vie in Bandra
from 8 pm on wards.
The Activities planned were as follows:
1. Run the FAAS Test and be crowned the FAAStest Tweep (Male &
Female) and win PUMA gift cards
2. Pick a date, Pick a Hashtag with the word FAAS in it and run a contest
from your twitter handle and we will give away goodies to the winners.
3. Karaoke Sessions
And that's not it,
3. Every attendee gets a PUMA FAAS Shoe and Bag. And obviously, drinks
and food were on the house.

3. Sr. No Name Twitter Handle Reach
1 Adarsh Munjal thebigbhookad 1666
2 Anisha Bangera theblacksakura 1611
3 Akhil Shah smokingskills 2293
4 Chinmay Shah chin80 1852
5 Vikas Manipulle pablovikasso 2651 Total
6 Esha Rihal perniciously 2258
7 Aalok lokarlotweet 1730 Reach:
8 Vanessa Rebello fabulist 1391
9 Aneesh Bhasin aneeshb 4168
10 Binoy Parekh beeayeanoowhy 1591 81,700
11 Gaurav Puranik taklooman 4241
12 Vinit Bharucha thatvinitguy 2227
13 Nik nikster007 2053
14 Ashwin Mushran ashwinmushran 9090
15 Priyal priyal 5113
16 Roycin D'souza roycinD 4470
17 Stuti SaaliKhushi 3297
18 Anuya boozeandshooze 2822
19 Tushar YawnOkPlease 2755
20 Mulchand Dedhia mulchand 1233
21 Richaa Agarwal richaaagarwal 22211
22 Khyati Theblackcanvas_ 977
Total Reach 81700

4. Impressions: 1,044,922 I Reach: 1,55,954
No. of Tweets: 386. 50% of the tweets were
@mentioned to @PUMACricket

6. Sr. No Name Twitter Handle Reach
1 Anuya boozeandshooze 2822
2 Akhil Shah smokingskills 2293
3 Ayoosh Gupta InsidiousBrain 121
4 Alok lokarlotweet 1728
5 Anisha Bangera theblacksakura 1639
6 Hitesh Ratnani hiteshratnani 121
7 Yash coolyash98 128
8 Stuti Sakhalkar sallikhushi 3315
9 Rishabh Shah RishabhShah48 270
10 Binoy Parikh beeayenoowhy 1597
11 Gaurav Puranaik taklooman 4261
12 Vikas Manipule pablovikasso 2651
Total Impressions 20946
Total No. of Followers increased- 12
Total Impressions- 20,946
Total No. of @mentions- 176 in 2 hours

7. We surely achieved much more than
just numbers!!!!

12. HIGHLIGHTS

15. @Netra : 12,362 followers
@shiladitya: 2,087 followers
@BoySuperior: 2,709 followers
@probablytrippy:
3,708 followers

16. For those who missed the FUN!

21. FAAS just didn’t end there!
We created waves on Twitter for a month post
the #FAASTweetup

22. What?
•From the influencers who attended the tweetup we asked tweeps to run a
contest on their personal twitter profiles
How?
• For the contest we asked the tweeps to choose a hashtag where the word
FAAS was mandatory. For eg. #FAASfood #YoMamaSoFAAS and so on
•The contests were run in the format of quizzes, trivia's, captions etc
Why?
•This created a lot of buzz on twitter as people started getting curious about the
word FAAS.
•The brand connect here was that we gave away FAAS 300 shoes as giveaways

23. Contest by: @theBlackSakura (1,833 followers)
Total Tweets: 323 I Total Impressions 2,16,665 I Reach: 62,434
Description: She put up pictures of local fast food from across the world and asked
participants to identify it. The first person to answer all of them correctly won.

24. Contest by: @theFabulist (1,440 followers)
Total Tweets: 200 I Total Impressions 1,08,600 I Reach: 50,434
Description: A quiz based on speed. General questions were asked to the users and they
were asked to reply to the questions. The person who replied to maximum questions
quickly won.

25. Contest by: @RoycinD (4,693 followers)
Total Tweets: 238 I Total Impressions 3,60,267 I Reach: 57,806
Description: A 10 question contest based on #TAD365 project by Roycin D’Souza on Twitter

26. Contest by: @beeayenowhy (1,591 followers)
Total Tweets: 140 I Total Impressions 1,45,508 I Reach: 17,660
Description: A trivia contest based on F1

27. Contest by: @smokingskills (2,494 followers)
Total Tweets: 105 I Total Impressions 1,34,747 I Reach: 24,987
Description: A simple and fun contest where people were asked to tweet with the hashtag
#FAAS to their followers

28. Contest by: @thebigbhookad (1,851 followers)
Total Tweets: 279 I Total Impressions 2,78,027 I Reach: 85,611
Description: A photo quiz based on local food across India. People had to reply the fastest
to win

29. Contest by: @mulchand (1,279 followers)
Total Tweets: 279 I Total Impressions 2,78,027 I Reach: 85,611
Description: A photo based contest based on the theme FAAS. The best pictures were
judged by Mulchand who himself is a photographer

30. Contest by: @pablovikasso (2,861 followers)
Total Tweets: 439 I Total Impressions 6,32,761 I Reach: 83,515
Description: The words were jumbled and people were asked to guess the original word.
The FAAStest replies were tallied in the end and the winner was chosen

31. Contest by: @yawnokplease (1,277 followers)
Total Tweets: 140 I Total Impressions 1,22,529 I Reach:20,324
Description: Clues were given out and the basis of that the famous personalities had to be
guessed.

32. Contest by: @shoozeandbooze (3,221 followers)
Total Tweets: 149 I Total Impressions 1,45,789 I Reach: 45,774
Description: A quiz based on Amitabh Bachchan

33. • Trending in India (4 times) 1
• Trending In Hyderabad & Chennai (4 times) 2
• Trending in Mumbai (2 times)
• Trending in Ahmedabad (1 time) 4
4

34. Wait and RUN FAAS
till we meet again…