This document summarizes tips for finding and working with influencers on social media platforms. It provides suggestions for how to search for influencers on Google, Twitter, Instagram, Pinterest, and various influencer networks. When working with influencers, the document advises reaching out before needing them, building relationships with their friends, not assuming you can get anything from them, and making real offline connections. It also includes a link to an article about working with influencers and announces an upcoming live video event.

1. UCLA x429.21
#SocMedUCLA
8:30pm
@BakeSpace

2. Babette Pepaj
Founder, BakeSpace.com
@BakeSpace

3. To work or not
to work with
an inFluencer…
that is the
question.

4. How to Find InFluencers
• Google keyword (Find high ranking blog posts on relevant topics)
• Twitter search (e.g., hashtags, usernames)
• Instagram: Hashtags top posts, websta.me,
• Pinterest (boards, posts, search your own site to see who’s posting)
• Events (most effective for in-person, relationship building:
• TECHmunch (we do all the heavy lifting to Find them)
• hashtracking.com (Find events and then search users)
• In:luencer Networks:
• speakr.com (Vine)
• HelloSociety.com (lifestyle tastemakers)
• snapFluence.com (instagram)
• naritiv.com (snapchat)
• HOW FOOD NETWORK USES SNAPCHAT:
• https://www.youtube.com/watch?v=r8qOXxamoM0
• instabrand.com
• Google “in:luencer networks” …

5. How to Work With
InFluencers
Imediaconnection article - http://bit.ly/in:luencer411
Reach out before you need them.
Be friends with their friends and you’ll attract more inFluencers.
Don’t assume you can get anything by them.
Don’t work with them because you think it will be cheaper.
Don’t pretend to be “one of them” and turn around and pitch them.
Don’t assume they don’t share pitches with each other in facebook
groups.
Go ofFline and make real connections.

6. VIDEO
• Google Hangouts
• Blab.im (group chat
with social shares)
• Periscope (live, solo)
• TECHMUNCH LIVE
(JUNE 24 & 25)
techmunchconf.com
(scroll down page to
events)

7. UCLA x429.21 Branded Content
@BakeSpace Thanks!