Is Blogging The Answer?
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A talk by Todd from Spaghetti Agency at the Social Media Conference in Manchester, 2nd December 2015.
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Is Blogging The Answer?
- 1. Is Blogging The Answer? Todd Spaghetti Agency @SocialMediaTodd
- 2. Howdy! @SocialMediaTodd • Spaghetti Agency • Blogging for a town project • Met Jo • Got booked to talk, train and manage social media • Blog for our clients and Spaghetti Agency @SocialMediaTodd
- 3. Blogging? What The Heck? • Useful, relevant content • Advice, tips and tricks • Reviews • Lifestyle • Hobby • Challenge • Drive traffic @SocialMediaTodd
- 4. Blogging: What Matters 1. Google Panda 2. Social Media 3. Backlinks 4. Bounce Rates 5. Returning visitors @SocialMediaTodd
- 5. What Matters? 1. Google Panda @SocialMediaTodd
- 6. Google Panda + Blogging • Reduced ranking for low quality sites • Increased ranking for high quality sites @SocialMediaTodd
- 7. What Matters? 2. Social Media @SocialMediaTodd
- 8. What Matters? Social Media • Social shares help ranking? • Social media drives traffic • Social media gives good ‘social proof’ • Make your blog shareable and ask for it! @SocialMediaTodd
- 10. What Matters? Backlinks • Don’t buy them • Don’t cheat the system • Guest blog • Guest interviews rock! • Check where you link from • Comment on other posts @SocialMediaTodd
- 11. What Matters? 4. Bounce Rate @SocialMediaTodd
- 12. Blogging: What Matters • You need people to move around • Point to other relevant articles • Have a blog roll • Feature other content • Link early in your post • Bring your bounce rate down @SocialMediaTodd
- 13. What Matters? 5. Returning Traffic @SocialMediaTodd
- 14. What Matters? Returning Traffic • Great content • Get sign ups • Three or four part series • Keep engaging on comments • Share your blog to your email list • Always share with your ‘tribe’. @SocialMediaTodd
- 16. Writing Good Blogs • Headlines, headlines, headlines • Topical, up-to-date content • Give value • Sub-headings • Images • Bullets • Link to research • Conclude for the skimmers @SocialMediaTodd
- 18. Blogging Ideas • Simple daily tasks are perfect ‘how to’ blog posts • If you’re always explaining something then you should blog about it • Topical stuff in your industry • Re-purpose old ‘popular’ content • Tips, ideas and value! @SocialMediaTodd
- 20. Sharing Your Blog • Social Media • Twitter - more than you think • Facebook – at the right times • LinkedIn – as a mini post • Pinterest – share the images • YouTube – make a video and link back • Periscope – talk about your blog @SocialMediaTodd
- 21. Sharing Your Blog • Email subscribers • Relevant communities • Comment in forum threads • Add it to your email signature • Mention blogs at talks @SocialMediaTodd
- 22. Blogging is part of your marketing • Add your blog into your strategy • Don’t always create new content from scratch • Blog about shows, speakers and social conversation • Turn other content into blogs @SocialMediaTodd