![And we should listen to you because… ,[object Object],[object Object],[object Object],[object Object],Because I’m adventurous? Because I met this guy once? ‘ Cause my kids are super cute?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Lindsay lebresco
- 1. 5 Social Media Things to Keep off Your “Ugh-we-should-have-done-that” List Lindsay Lebresco – Social Media Manager, Lilly Pulitzer
- 4. 1
- 5. Listen Read Follow Watch Use Listen
- 6. Things to listen for… Community Lexicon
- 7. Things to listen for… Opportunities to engage with or service customers
- 8. Things to listen for… Community “Memes”
- 9. Things to listen for… Community venues
- 10. TODAY TOMORROW Hate + your brand name
- 11. 2
- 12. Set your goals , create your strategy and plan .
- 16. You’ve planned. You know social media will help you meet your goals. You’ve listened . There’s a place for your voice.
- 17. Ready to dive in? No pressure, but you do know they’ll be watching, right?
- 18. 3
- 19. Choose your Social Media team wisely
- 20. Is this person relatable to my target audience? Ask these questions: Are they authentic & trustworthy? How about likable? Are they passionate about your business? Are they natural users of social media? How well do they know your brand & products? Are they committed to having a conversation ? Can they rally?
- 21. OH HELL YES! WHO CARES Has been on Facebook since it was only for college students Has a bad ass smartphone Knows what 2 words comprise the term “blog” Follows Conan O'Brien on Twitter Helped their uncle start a Facebook page for his pest control company They’re younger than you… and much “hipper” Can text 100 words a minute Mulit-tasker & solid project management skills Seeks out new opportunities in social & stays on top of what’s happening in the industry Experience in using social media platforms personally; ideally has used it for business Team player and is comfortable working cross-functionally Has a background in communications & has good writing skills Strategic thinker but tactical executer
- 22. Identify their responsibilities: report by Jeremiah Owyang of Altimeter Group. Infographic by Voltier Creative
- 23. 4
- 24. Create a Social Media Policy
- 27. 5
- 28. Train & develop your team
- 29. Formal training Continuing education Trade Media reading & circulation Competitor & trade tracking
- 30. Monthly team meetings Incentivized participation Recognition for achievement
Notas do Editor
- Helps you participate
- Helps you participate
- - Send out an all-company e-mail asking employees who may be engaging on behalf of the company in social media to make you aware of what they are doing and hold on their activity until a formal policy is created & sent around
- It’s not enough to create the policy & e-mail it around and check the box- it needs to be rolled out to everyone.