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Desiree Peterkin Bell The New Paradigm : Government and Social Media
A Fundamental Shift in How We Communicate and Convey Information ,[object Object],[object Object],[object Object],[object Object]
4E ,[object Object],[object Object],[object Object],[object Object]
 
 
Desiree Peterkin Bell
Desiree Peterkin Bell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell INFLUENCE
 
Desiree Peterkin Bell POLITICAL BRANDS AND SOCIAL MEDIA STRATEGIES (CASE STUDIES)
Desiree Peterkin Bell SOCIAL MEDIA WORKFLOW *Social Object *Social Object is defined as program, event, news, “update” from your brand on anything that sparks dialogue Wall Post on Fan Page Create Event Tweet from @Michael_Nutter @PhiladelphiaGov Triggers “likes” and comments @Michael_Nutter or @PhiladelphiaGov responds Every interaction sends an update across individual social graphs and increases the visibility of the original update among those who are not already fans – the more engagement they realize, the quicker the community will swell Encourages comments + RSVPs Event Page Retweets and comments @PhiladelphiaGov @Michael_Nutter Influencer Relations Pitch influencers on Twitter, Facebook, Blogs as @Michael_Nutter (@PhiladephiaGov) Celebrity Programming @Michael_Nutter #Philly Rising @PhiladelphiaGov
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object]
Social Networking Pioneers Link with Newark
Desiree Peterkin Bell ,[object Object],[object Object],[object Object],[object Object],[object Object],PEOPLE FOLLOW AND SHARE CONTENT THAT THEY CARE ABOUT
Gavin Newsom doubles down on baseball bet. Next up: Philadelphia
 
 
 
THE EVENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philadelphians had the rare opportunity to ask questions directly to their Mayor about issues that concerned them and their communities.
Mayor Nutter “Rocks” the Mike RESULT: REPORTED WIDELY “ Sarah Palin said, "I know the lyrics to Rapper's Delight.“
[object Object],[object Object],[object Object],Desiree Peterkin Bell A NEW : ENGAGEMENT
In A Nutshell: Social Media ,[object Object],[object Object],[object Object],Desiree Peterkin Bell
[object Object],[object Object],[object Object],[object Object]

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Desiree Peterkin Bell

  • 1. Desiree Peterkin Bell The New Paradigm : Government and Social Media
  • 2.
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  • 9.  
  • 10. Desiree Peterkin Bell POLITICAL BRANDS AND SOCIAL MEDIA STRATEGIES (CASE STUDIES)
  • 11. Desiree Peterkin Bell SOCIAL MEDIA WORKFLOW *Social Object *Social Object is defined as program, event, news, “update” from your brand on anything that sparks dialogue Wall Post on Fan Page Create Event Tweet from @Michael_Nutter @PhiladelphiaGov Triggers “likes” and comments @Michael_Nutter or @PhiladelphiaGov responds Every interaction sends an update across individual social graphs and increases the visibility of the original update among those who are not already fans – the more engagement they realize, the quicker the community will swell Encourages comments + RSVPs Event Page Retweets and comments @PhiladelphiaGov @Michael_Nutter Influencer Relations Pitch influencers on Twitter, Facebook, Blogs as @Michael_Nutter (@PhiladephiaGov) Celebrity Programming @Michael_Nutter #Philly Rising @PhiladelphiaGov
  • 12.
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  • 16. Social Networking Pioneers Link with Newark
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  • 18. Gavin Newsom doubles down on baseball bet. Next up: Philadelphia
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  • 23. Mayor Nutter “Rocks” the Mike RESULT: REPORTED WIDELY “ Sarah Palin said, "I know the lyrics to Rapper's Delight.“
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  • 26.