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1. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
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Dave Tedder - Sanderson David Book replied to the discussion 'Internet Explorer 8 Released... With
Internet sales and marketing
thought leaders, practitioners
Ford LM Volvo Digital Little Fervor...' 19 minutes ago and suppliers as a service to
Marketing Director on his auto industry colleagues.
Hi Matt.. I think it's easy for people to forget that MS and IE have been around for
Car Dealer UGC/Web 2.0
so much longer than these other browsers and vendors. And, like you said,
Strategy and
because they are integral in so many other apps, changes, even seemingly simple ADM Visitors Since April 2008
SandersonCommunity.com
ch...
Added by Ralph Paglia ADM Syndication Links:
David Book replied to the discussion 'SIMPLE website MICRO(landing)
page???Anyone familiar with GODADDY's tools??' 26 minutes ago
Hi Tonia... I couldn't agree with Paul more. After reading your thoughts and ideas,
and the responses, it seems to me that a "5 buck a month" GoDaddy account, with
a WordPress install is the best solution. It would be well worth yo...
David Book replied to the discussion 'ZERO traditional advertising?'
35 minutes ago
Share on Facebook
AutoMax Craig Lockerd:
Hi Bill.... I'm not a dealership professional but instead a vendor. I'm interested in
We Need Trainers!
learning about dealers that have gone entirely online with their ad budgets. If you
Added by JoAnna
know of some of these dealers, post a link so we can see their webs...
Courtney Cole is now friends with Andres (Andrew) Bustillos, Jody DeVere,
Ken Beam and 2 48 minutes ago
Curtis A. DeGroote updated their profile 1 hour ago
Leadership Advice from
Curtis A. DeGroote joined a group 1 hour ago
Dave Anderson - Digital
Dealer #6 Featured On-line Negotiation is now a reality
Speaker Introducing the industry's very first On-line Negotiation System -
Added by Ralph Paglia WideStorm.
Rate My Blog
----
Ann Peebles and Todd Mathews are now friends 2 hours ago
PageRank 4/10
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2. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Alexa 171,457
Compete 143,434
Matt Bond added 37 photos 2 hours ago Technorati 0
Autotrader.com's Chip
Perry Introduces Dealer
Best Practices in Online
33 more…
Advertising
ADM serves Car Dealers and
Added by Ralph Paglia
Automotive Professionals as an
exchange for strategy, tactics,
Automotive Digital Marketing Forum resources and networking within
Internet Explorer 8 Released... With Little Fervor... 3 Replies the auto industry.
After 2 days of release, about 2% of web traffic is via Internet Explorer 8. Compare
that to the release of Firefox 3.0 and it makes you wonder if anyone even cares Badge
about IE8. After 3 days of the r...
Started by Matt Watson in OPINIONS - Rantings and Ravings from Car Guys and
Gals - What's Bugging you?!?!. Last reply by David Book 19 minutes ago.
Autotrader.com's SIMPLE website MICRO(landing) page???Anyone familiar with
Howard Polirer Talks GODADDY's tools?? 16 Replies
About Building Better I am looking for a very in expensive way to create a Micro landing page for my
Vehicle Ads owners three stores to sit on and direct traffic to the three stores personal websites,
if anyone searches for his aut...
Added by Ralph Paglia
Tagged: landing, pages, site, micro, tools Get Badge
Started by Tonia Kelley in TRAFFIC - Automotive Advertising, Digital Ads, Search
Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Birthdays
David Book 26 minutes ago.
There are no birthdays today
ZERO traditional advertising? 2 Replies
Does anyone know of any dealers that have cancelled traditional advertising Automotive Digital Marketing
budgets entirely and moved 100% online with their marketing money? If you know Professional Community Car
of a super-gutsy dealer that has done thi... Dealer Resources
Automotive SEO Google Started by David Book in TRAFFIC - Automotive Advertising, Digital Ads, Search
Maps Checkup Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by
Added by NJ SEO Expert David Book 35 minutes ago.
Running Your Own Google Adwords Campaign vs. Outsourcing?
Definitely Worth Reading! Why You Need To Outsource Search
http://www.imediaconnection.com/printpage/p from the Article: "It's simple. When a
consumer buys a product at your site or goes to any pa...
Started by Jessica Cooper in TRAFFIC - Automotive Advertising, Digital Ads, Click on Image Above
Search Marketing, Creative Assets and Techniques used to Drive Traffic 11 hours
to Learn More!
ago.
Email Blasts 9 Replies
MC Hammer talks about Can anyone help me with some email blast templates. Whether in plain text, html,
Website Analytics and xml, etc. I'm getting 1 free a month from ADP's customer Touch but would like to do
Behavioral Targeting for some of my own in house email bl...
Started by Richard Klepach in FILE RESOURCES - Share Your Best Reporting
Digital Advertising Spreadsheets and Email Templates. Last reply by Ralph Paglia Mar 22.
Added by Ralph Paglia
LOOKING for a NEW CRM/ILM for my Dealership.......Suggestions?
17 Replies
I know this is an OLD topic but there is always something new and from the
research I have done the top three that I am finding are VinSolutions, ImagicLab,
and Dealersocket????
Tagged: managment, new, lead, ILM, tool
Started by Tonia Kelley in PROCESS - CRM and lead Management Processes,
Emails, Phone Scripts, Tools and Suppliers. Last reply by Todd Mathews Mar 21.
The Lead The Sale starts with your online listing! 2 Replies
I've been reading some posts/replies from ADM members, and I've looked at their You can check out Philip
Added by Joe Webb
dealers websites. The majority of people do not understand this concept; the sale Zellinger's AdAgencyOnline.net
starts with that online listing. Yo... in a new browser window by
Started by David DeSantis in PROCESS - CRM and lead Management Processes,
clicking the logo below:
Emails, Phone Scripts, Tools and Suppliers. Last reply by David DeSantis Mar 21.
OEM Provided RSS Data Feeds and Rich Media Content Widgets
19 Replies
I have been using over a dozen RSS feeds and Widgets to embed rich media and
provide daily updated content to several Ford dealership web sites using multiple
How To Use The Google Ford OEM supplied online resources. O...
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

3. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
AdWords Display Tagged: dealer web sites, web 2.0, gadgets, Widgets, RSS Data Feeds
Advertising Builder Tool Started by Ralph Paglia in INTERACTION - Websites, Interactive Content and
Added by Ralph Paglia Driving Increased Customer Engagement and Conversion Rates. Last reply by
Jenna Lee Mar 20.
Secondary Banks Still Buying Paper?
I realize that this is primarily an Internet Forum but I figure I'm not the only one that
Liquid Motors offers dealers an
is struggling to find financing for our customers. We have lost just about all of our
Secondary lenders for... Internet marketing solution
Started by Joel Davidson in FINANCE and INSURANCE - All about Special designed to maximize lead
Finance, Credit Issues, Using Financing variations to sell cars, the F+I Department, generation. We create
etc. Mar 19. competitive advantage for
Automotive SEO Links
New Car Window Stickers Online 4 Replies automobile dealerships by
Added by NJ SEO Expert generating cost effective
I have seen NEW CAR window stickers available online from Ford, GM, and
Chrysler. Does any one know if any of the other OEMs support this? Can some of Internet leads using no-cost
us maybe work together to scrounge up a mast... Internet classifieds, eBay
Started by Matt Watson in INTERACTION - Websites, Interactive Content and
auctions and listings, leading
Driving Increased Customer Engagement and Conversion Rates. Last reply by
Ralph Paglia Mar 19. pay classifieds and dealer web
sites.
Search Engines Love Video... is a Myth. 9 Replies
If you do some searching around Google for phrases like “city name year make
model” you will find search engine listings of videos. I hear all the time about how
search engines love video and ran...
Tagged: videos, vehicle
Importance Of Meta Started by Matt Watson in VIDEO - Multimedia and Video Marketing Related
Descriptions & Title Tags Discussions. Last reply by Torrey Russell Mar 19.
Added by Jeremy Hambly Are you making the most of VIDEO at your dealership? 4 Replies
I would like to share with you some things I am working on with one of my clients.
This is something we started just two weeks ago and is moving along very nicely.
Below are several ways we are usi...
Started by Chris Hanson in VIDEO - Multimedia and Video Marketing Related
Discussions. Last reply by Torrey Russell Mar 19.
Automotive Market Research Files to Download and Use in Gaining
Mindshare 17 Replies
Google-Site-Command- I am using this Forum Post to upload and share high impact market research
Video studies in various File Formats so they can be downloaded by ADM members and
used in Formulating and planning automotive d...
Added by NJ SEO Expert
Tagged: and, market, mindshare, automotive, files
Started by Ralph Paglia in FILE RESOURCES - Share Your Best Reporting
Spreadsheets and Email Templates. Last reply by Ralph Paglia Mar 19.
Add Automotive Digital Marketing
Different ways to list cars on craigslist 19 Replies
Videos
There were some great discussions about listing cars on craigslist but we really
View All didn't talk about HOW to do this besides a craigslist listing tool which is by far the
easiest way to do it. But wha...
ADM Provides a Place for Automotive Tagged: party, sites, 3rd, inventory, cars
Digital Marketing Suppliers to present
Started by Chris Hanson in INVENTORY - Vehicle Listing Sites, Inventory
their car dealer and OEM focused Management and Data Services, Publishers and Related Topics. Last reply by Don
solutions to influential auto industry Deener Mar 18.
thought leaders in an unbiased,
uncensored, non-sponsored and unpaid Automotive Consulting 6 Replies
open format I'm forming an Automotive Consulting company (Dealergistics) and am interested in
finding the right individuals to partner up with and form a winning team. I need
synergistic Internet sales and BDC...
Started by Leo in MANAGEMENT - Internet Sales, BDC, Sales Team and
Organizational Leadership Topics. Last reply by Stan Sher Mar 17.
Does customization still help to increase sales of vehicles and related
services?
Customization of wheels and vehicles has often been touted as a means to pique
the interest of customers in vehicles and to increase the sales of related services.
Companies like Galpin Sports Auto... Notes
Started by Kishore Jethanandani in VIDEO - Multimedia and Video Marketing
Related Discussions Mar 17. How To Get Your ADM
Blog Post Featured
Mobile websites 20 Replies Created by Ralph Paglia Jan
Are you yet using a mobile website? I'd like to know about your experience to help 16, 2009 at 11:24am. Last
me pin down the value proposition. JUST THE FACTS The "mobile web" is updated by Ralph Paglia Jan
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

4. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
exploding. According to a study by Nielsen ... 16.
Started by Russ Knight in TRAFFIC - Automotive Advertising, Digital Ads, Search
Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by How To Get Your ADM
Alvin Newton Mar 17. Profile Featured
ADP Dealer Services: Automotive Digital Advertising Team Supervisor Created by Ralph Paglia Jan
16, 2009 at 11:18am. Last
Position Available 1 Reply updated by Ralph Paglia Jan
Job Title: Digital Advertising Dept Supervisor Country: United States State: Rhode 16.
Island City: Coventry Locations: Rhode Island, Coventry Employment Status: Full
Time - Permanent Job Responsibili... ADM Shortcut URL's
Tagged: job openings, automotive digital advertising, help wanted, ADP Created by Ralph Paglia Aug
career, Digital Marketing Manager 10, 2008 at 8:38am. Last
updated by Ralph Paglia Mar
Started by Ralph Paglia in HUMAN RESOURCES - Help Wanted, Career
13.
Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or
Career Related. Last reply by Ralph Paglia Mar 16. AskTheManager.com
Texting Solutions 4 Replies Created by Ralph Paglia Jun
29, 2008 at 10:45am. Last
Does anyone have good comprehensive texting solutions? I'm looking to do
updated by Ralph Paglia Jun.
Service, Sales, passive advertising, and texting communications.
29, 2008.
Tagged: text, web, phones, cell, mobile
Select a Make: Ford Announces Digital
Started by Tom Gorham in MOBILE - Content Formatted for Mobile Web, Text
Select
Select
Message Marketing and Cell/Smart Phone Related. Last reply by J. Wayne Clark Advertising Program for
Select a Model: Mar 16.
Dealers
Select
Select
The Billy Mays Persona 21 Replies Created by Ralph Paglia Jun 6,
Zipcode: The Billy Mays Persona By Jason Parman Everyone know who Billy Mays is right? 2008 at 9:15am. Last updated
Billy Mays is the beard encased, flannel wearing spokesperson for such products as by Ralph Paglia Nov. 2, 2008.
Continue Oxy Clean and Super Putter. My quest...
Tagged: Staff, Manager, Selling, Sales, Department View All
Started by Jason Parman in TRAFFIC - Automotive Advertising, Digital Ads, Search
Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Automobile Magazine Videos
Jason Parman Mar 15.
Video - 2008 Lexus IS-F
Start an ADM Discussion View All Dyno Run - Front View
Video - 2008 Lexus IS-F
ADM Listed Events Dyno Run - Front View
Groups
April 9 Power of Branding & Surviving the Economy - New
Blogosphere Thursday York April 9, 2009
57 members April 9, 2009 from 8am to 12pm – New York Auto Show Jacob
We put the 2008 Lexus
Javits Convention Center
IS-F on a dyno to
C.R.A.P. (Carpeople Re... measure its output.
15 members April 19 6th Digital Dealer Conference and Exhibition
Listen to the engine roar
Sunday April 19, 2009 at 10am to April 21, 2009 at 6pm – Mirage, Las
to redline during the test.
Vegas, Nevada
Cars.com
23 members ADM Member Reception at Digital Dealer 6 - Las
Vegas, NV
April 19, 2009 from 7:30pm to 9:30pm – The Mirage - Ralph
Skype Members
Paglia's Suite
44 members
April 20 E-mail is Killing You! - Digital Dealer Session #233
Link Building, Exchang... Monday April 20, 2009 from 5:15pm to 6:30pm – Mirage Resort - Las
168 members Vegas, NV
Automotive Video Marke... April 21 How to Use Web 2.0 in a High Powered Guerrilla
183 members Tuesday Marketing Strategy - Digital Dealer #310 Read More | Digg It | Add to
April 21, 2009 from 9:30am to 10:45am – The Mirage - Las del.icio.us
Lead Management Vegas, NV
Video - 2008 Lexus IS-F
109 members
Add an Automotive Event to be Featured on ADM View All Dyno - Interior View
Video - 2008 Lexus IS-F
AAISP Members Search for Content within ADM using Google Search Engine: Dyno - Interior View
108 members
Web Management
92 members Search Watch the gauges rise,
and listen to the engine
scream, as Automobile
NADA Conference Web www.AutomotiveDigitalMarketing.com
Magazine tests the V-8
Attendees
Lexus IS-F on a chassis
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

5. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
74 members
dyno.
Lead Generation
78 members
Dealer Consultants
73 members
Google AdWords Users
64 members
Automotive Digital Mar...
61 members Read More | Digg It | Add to
del.icio.us
CarFolks.com Dealers Video - 2008 Lexus IS-F
76 members Acceleration
Video - 2008 Lexus IS-F
Reaching Women Acceleration
58 members
ADM Member Blog Posts
Showroom Management Yesterday was one of those days that give you a lift. I went in to work
35 members set up with 3 appointment f… Watch the gauges as a
Lexus IS-F V-8
accelerates from 0 to 100
ADP Digital Marketing ...
mph.
24 members
Add a Group View All
Automotive News Video Feed with
Digital Marketing and Advertising Video
Clips of interest to Internet Sales
Managers
Top '08 Dealer Groups (3/23/09) Yesterday was one of those days that give you a lift. I went in to work set up with 3
appointment for the day. None of those were able to make it in. (Go figure) But I
made it in with a positive attitude first thing in the morning and it all worked out. I
received two calls that b… Continue Read More | Digg It | Add to
Automotive
Posted by Bryan Long on March 22, 2009 at 8:14pm — 6 Comments Stop del.icio.us
Featuring
Video - 2008 Lexus IS-F
News Today for March 23, 2009 Dealer Community UGC Web 2.0 Sites Needed for a Complete Dealer Dyno Run - Rear View
Digital Marketing Strategy Video - 2008 Lexus IS-F
Lessons From AIG (3/20/09)
Dyno Run - Rear View
Automotive
Watch and listen from
behind as the Lexus IS-F
News Today for March 20, 2009 is tested on a chassis
dyno.
Suppliers Win Bailout (3/19/09)
Automotive
News Today for March 19, 2009
Lear: Ch. 11 Possible (3/18/09)
THIS ARTICLE WILL BE UPDATED PERIODICALLY WITH
ADDITIONAL DEALER COMMUNITY WEB 2.0 SITES ADDED TO THE
LIST BELOW
Automotive Read More | Digg It | Add to
With the rapidl… Continue del.icio.us
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6. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Posted by me on March 22, 2009 at 2:00pm Stop Featuring
Video: 2008 BMW M3 V-8
News Today for March 18, 2009 In-Car Acceleration
Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continue
Goal: Avoid Bankruptcy (3/17/09) to Rise Video: 2008 BMW M3 V-8
In-Car Acceleration
Automotive
First look! See this video
of the not-yet-released
News Today for March 17, 2009 2008 BMW M3 accelerate
Import Incentive War (3/16/09) through the gears, using
all of its 414 horsepower.
Automotive
News Today for March 16, 2009 Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a
steady rate... The use of keyword se… Continue
Dim Supplier Outlook (3/13/09)
Posted by me on March 21, 2009 at 3:30pm — 1 Comment Stop Featuring
The Networks are Stealing Our Customers
Automotive
Read More | Digg It | Add to
del.icio.us
News Today for March 13, 2009
More…
Chrysler Canada Woes (3/12/09)
Ralph Paglia - Consulting,
Speaking Engagements, Digital
Marketing and Advertising
Automotive Program Development and
Launch, Automotive Internet
Sales and Marketing Guru!
News Today for March 12, 2009
GM Engine on Hold (3/11/09)
Automotive
News Today for March 11, 2009
Audi Sees Profits Rise (3/10/09) The independents do it better? Ralph Paglia can be
booked through ADP for a
What? Who are these people making false claims to our customers. This is a variety of services:
Automotive rallying cry to everyone in our industry. Let’s get off our asses and show the Speaking sessions at
independent guys what we are made of. The new car dealership does it far better industry conferences, dealer
than any independent shop can ever claim. Let’s start by comparing the shops… association meetings and
News Today for March 10, 2009 automotive related gatherings.
• Your dealership has the highest skil… Continue Powerful workshops where
Task Force in Detroit (3/9/09) Posted by Steve Shaw on March 21, 2009 at 1:30pm Stop Featuring dealership managers leave with
Ford Grows Marketshare, GM and Chrysler Left Behind, Shrinking in definitive action plans and the
knowledge needed to get them
Ford's Rearview Mirror!
Automotive done.
Ford's Strategy to Build Car Company consulting
Brands, Discount Less Pays
services that ensure your
off As Ford Takes Market
News Today for March 9, 2009 measurable program objectives
Share Away from GM and are met within the budget and
JM Family Cuts Jobs (3/6/09) Chrysler By Jean Halliday
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

7. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
time specified.
… Continue In-Dealership Onsite
Consulting and guidance
Automotive including Ralph's assessment of
Posted by me on March 16, 2009 at 10:30am Stop Featuring
your current eBusiness and
ADP Dealer Services Seeks Digital Marketing Professional to Lead their CRM operations, practices and
Digital Advertising Operations Team organizational structure.
News Today for March 6, 2009
Complete Marketing
Auditors: GM at Risk (3/5/09) Strategy review and
subsequent management
consulting sessions where a
new, more effective marketing
Automotive
investment budget is crafted
and an action plan built to
implement tactics and
News Today for March 5, 2009 techniques to better leverage
APPLY FOR THIS POS… Continue
every dollar spent by a dealer or
Vehicles Getting Older (3/4/09) Posted by me on March 16, 2009 at 12:57am Stop Featuring
dealer group.
Vanity Phone Number Advertising is More Memorable to Car Buyers Contact Ralph Paglia at:
than URLs Listed in Offline Advertising cell: 1-505-301-6369
Automotive
Email: RPaglia@gmail.com
DealerAdvantage Automotive
News Today for March 3, 2009 Digital Marketing, Online
Advertising and Internet Sales
U.S. Sales Collapse (3/3/09) Management Best Practice
Articles by Cars.com
Consultants and Trainers
Automotive Spring Forward
If success in the real estate
market hinges on location, Brad
News Today for March 3, 2009 Zude knows that in automotive
retail selection also plays a
Grim Sales Forecast (3/2/09) critical role. As the sales
manager for Kimberly Car City
in Davenport, Iowa, he prides
Consumers hav… Continue
Automotive himself on stocking the cars his
Posted by me on March 16, 2009 at 12:57am Stop Featuring
customers want and keeping
Dealer Used Car Sales Rise - The Only Good News in the Car his virtual lot fresh so that it
News Today for March 2, 2009 Business... Lately. drives traffic.
Partial Spinoff of Opel (2/27/09) Cars.com Reports Surge in
CPO Shopping Activity
Year to date, leads on certified
pre-owned vehicles are up from
Automotive
the same period in 2008.
Source: Cars.com, Internal
Reporting, March 8, 2009
News Today for February 27, 2009
Stimulating Profits: Used
GM Loss: $9.6 Billion (2/26/09) Cars Drive Sales Success in
2009
Automotive
Dealer Profile
If you work in automotive retail
and need a morale boost, spend
a few moments with Joe Shaw.
News Today for February 26, 2009
"In every change in the
Search high and low through statistics about U.S. auto sales and you'll find
Obama Vows Support (2/25/09) economy, in every cycle,
practically nothing to brag about these days. But one silver lin… Continue
somebody is going to gain
Posted by me on March 14, 2009 at 4:15pm Stop Featuring
because they look at it for what
Professional Mentoring: Why Do We Share Knowledge, Wisdom, it is, an opportunity to gain
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

8. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Automotive
Lessons Learned and Best Practices with other Automotive market share," he says. "It's an
Professionals? opportunity to try something
different and throw out the old
News Today for February 25, 2009 tools. And I'm telling you, this is
an exciting time to be in the car
Used Cars Gain Ground (2/24/09)
business."
Cars.com Podcast
Automotive Today’s changing economy is
likely driving changes in your
operations, from the vehicles
you stock to the advertising you
News Today for February 24, 2009 … Continue
buy. While tough times may
Posted by me on March 14, 2009 at 4:04pm — 1 Comment Stop Featuring
More… tempt you to cut the marketing
Google to Deploy Behavioral Targeting for Website Display Advertising budget until good times return,
ADM Professional Community Digital with Placements across Largest Advertising Network this approach carries hidden
Marketing and Advertising Sponsors
costs: Reduced exposure
typically leads to reduced sales.
Rather than make across-the-
Atlanta BMW board advertising cuts, consider
Website
reallocating [...]
Get Your Ultimate Driving
Machine - Search the The Mobile Marketplace
Official BMW Site!
www.bmwatl.com
As you work to increase
At Google, we believe that ads are a valuable source of information — one that can exposure for your online listings
08 Chevrolet connect people to the advertisers offering products, services a… Continue and drive more traffic to your
Liquidation Posted by me on March 14, 2009 at 4:03pm Stop Featuring store, a mobile version of your
All Remaining '08 Models website may be just the tool you
Must Sell! See Prices It's 2009, wake up people, do you really want to sell cars....
need. Consumers increasingly
from Overstocked
access the mobile internet, and
Dealers
ChevroletDealer.ConnectWithLife. a growing number of companies
are responding with mobile-
Create Email specific sites that put
Campaigns information about their products
Design, Send and Track and services in the palms of
emails Easy-to-use. Free
their hands. Just like their
to sign up! Just a little Rant on my behalf...
www.VerticalResponse.com traditional online counterparts,
these sites are designed for
Ok, perhaps I was taught different when working in the dealerships, but over the
conversion: click-to-call
Used Auto Pricing & past week I have been Mystery Shopping potential clients for my company
Info (unashamed plug www.automotivetemplates.com )
functionality and email links
Auto Info, Photos, More. allow in-market shoppers to
Get Local Dealer Invoice contact you and take the next
H… Continue
Prices. step toward a purchase. Let’s
www.Edmunds.com Posted by Paul Jones on March 11, 2009 at 8:28am Stop Featuring
look at who you’ll reach through
If you want a thing badly enough.. the mobile internet and what
Hummer Price Drop you’ll need to do to establish an
Now is the Best Time to effective presence.
Buy a New Car. Get a
Hummer Price Quote. Three-Step Improvement
FreeCarQuotes.Net/Hummer Plan
By Cory Mosley, Ward's
Dealer Business
When times are bad, people
Music want answers and solutions that
work. Let's explore a three-step
This content requires a newer version
approach that will help improve
of the Flash Player.
any dealership department.
Add Music
Learn to Sell Value by
DealerRefresh Automotive Internet Sales Differentiating
and Marketing Management Blog Articles By Grant Cardone
The reality is your prospect
Social Networking is more popular
sees your product to be very
than emailing! What does that
similar, if not identical, to others
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

9. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
mean? offered and then places much
According to Nielsen, more time is spent of his/her decision on the price
on Social Networking sites than is spent rather than the value. The
reading or sending emails. In their latest "CAN" - Dick and Rick Hoyt. Check out: www.TeamHoyt.com salesperson, unable to
study, this equates to one out of every differentiate between price and
six minutes of the average web user’s value, will not successfully
time is spent on sites like FaceBook, "If you want a thing badly enough to go out and fight for it, to work day and night for handle the difference between
MySpace, or Twitter…or Dealer Refresh it, to give up your time, your peace and your sleep for it...if all that you dream and the two.
(and other blogging sites). Social scheme is about it, and life seems useless and worthless without it...if you gladly
Networking is [...] sweat for it and fret for it and plan for it and lose all your terror of the opposition for Cars.com Survey Shows
it...if you simply go after… Continue More Car Shoppers
Dealer Synergy “Internet
Posted by Chris Hanson on March 5, 2009 at 9:41pm Stop Featuring Switching From New- to
Immersion Training” - April 13-
Sanderson Ford Lincoln Mercury Volvo of Glendale, Arizona uses Digital Used-Car Purchases
17th
Marketing Strategies for Success Certified Pre-Owned and Used
Sean is offering DealerRefresh readers a
Activity Continues to Gain
substantial discount to his Dealer
Chicago—March 9, 2009—
Synergy Internet Director Immersion
According to a recent Cars.com
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General Managers, Internet and BDC
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percent of in-market [...]
Stimulating Profits: Used Cars
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Date: Thursday, April 9, 2009 Time:
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Description: Industry roundtable When you’re an auto dealership in the number 5 market in the country, there’s no
Despite the economic climate,
discussion with: Mitch Golub, president, time to take th… Continue
Cars.com drove an all-time
Cars.com Art Spinella, president, CNW Posted by me on March 5, 2009 at 12:30pm — 1 Comment Stop Featuring
record number of leads to
Marketing Paul Taylor, chief economist,
Checkout my new Article on Automotivedealersnetwork.com - The advertising dealers in the month
NADA With sales of used cars expected
Power of Creativity of February. Emails, phone
to return to 40 million-plus units in 2009,
calls and internet chat
used-car sales stand out as a bright spot
conversations were up 3
in automotive retail. [...]
percent over February 2008.
Integration? What’s that and what This helped dealers to identify
do I do with it? What about my and connect with prospects in a
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Integration as defined on More…
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http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

10. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
The Biggest Deficiency in the
Dealership *********************************
Guest Posting by Dale Pollack As of a
º fc478ed-8dce-4026-a906-74ed78adc721
Q
late, I’ve come to understand that the
biggest deficiency in the dealership
today is the lack of expertise in sourcing The Power of Creativity
Auto
ADP auto
used vehicles. For years, dealerships Dealer
have relied on a steady stream of trade- I have heard stories in the past of how these issues were handled and today Marketing auto
ins. Only a small percentage of dealers dealers
the same stands true. We can blame our government, the Internet, the pay plan,
actually developed strong wholesale the customer, the product, the dealer… Continue automotive
sourcing competencies. Sure, most Posted by Stan Sher on March 4, 2009 at 5:21pm — 2 Comments Stop email
dealerships knew [...] Featuring marketing
Automotive Website
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and the iPod Touch [...] Online Advertising Blog Articles
General Motors and Cobalt Insight versus Prius
Websites-The Big Rip Off and the
Slow Deception
Cobalt and GM Dealer Websites I
believe what you are about to read will
open your eyes to the waste and
mismanagement at General Motors and
New newest addition to the KBB family…If you are currently a showcase
Cobalt websites. We have to start at the
customer, your dealership and a Google map link will appear in the buyer connect
beginning of the fiasco a couple of years
In this corner, the challenger,
section in the advertising territory that your dealership owns!
ago when GM had realized that the
weighing 2,700 pounds, the
http://www.automotivedigitalmarketing.com/[3/23/2009 10:26:03 PM]

11. Automotive Digital Marketing Professional Community (ADM) - Welcome Car Dealers, Dealership Managers, OEM's and Web Marketing Suppliers
Internet was a boom that was not going Honda Insight. Honda is taking
away, not only that, but would flourish aim at Toyota’s hybrid crown
Example: If you are in Tulsa Oklahoma and you book ou… Continue
year after year. Not being in the “internet with its new Insight, a five-
Posted by Ron Harber on March 4, 2009 at 8:56am — 2 Comments Stop
business” They decided to hire a passenger gasoline-electric
company that was supposed to exceed Featuring
hybrid that will get more than 40
in online marketing and advertising such WHAT? Harkins Divorces ATcon... miles per gallon. That a shout
as Cobalt websites. They had decided less than the 50 mpg Toyota’s
that it was very important to send out the new Prius can get. But Honda’s
same message; they wanted the boast is that the Insight will be
consumers to receive consistent relevant far cheaper. You can get the joy
messages and obtain the same of hybrid technology for under
information from one source. Ok, now $20,000.
let’s look at the plan they created and
Well barely under $20,000. The
put into action. It was and is a great plan
Insight starts at $19,800 and
with some very devastating failures built
tops out at $23,100. By
in. General Motors and Cobalt decided
comparison, the Prius starts
that unless you have a website by Cobalt
around $23,000 and touring
you would not get a link from any GM
model can sell for more than
advertising such as Chevy.com or from
$25,000. It’s hard to say what
Onstar mailers for people that
the hybrid premium is for an
purchased a GM vehicle. That was a
Insight. There’s no gasoline-
great idea for Cobalt because now they
only version. It costs about
had the first monopoly on websites for
$4,000 more than a Honda Fit,
General Motors. They may say it is not a
but it’s a little bigger than a Fit.
monopoly and that you can have any
website produced by any website Honda will find buyers even
company you want, but the importance with gasoline selling for less
of links from the manufacture sites to the than $2 a gallon. But good luck
...and gets the management team in the settlement!
dealer sites is so relevant that if you do unseating the Prius. Jim Hall,
not have these links it will not only cost principle of 2953 Analytics
Lee Harkins and a part of his executive team at ATcon decided it was time to move.
you new business but also repeat makes a great point. Toyota’s
They have formed a new professional performance enhancement coaching firm
business. Let me give you a couple of hybrid system drives only in the
called M5™ Management Services, Inc.
brief examples. You are a consumer refined silence of electric drive
visiting Chevy.com, you are searching when you first hit the
M5™ Management Services, Inc., specializes in advancing fixed operations o…
for a particular vehicle doing your accelerator. The gasoline
Continue
research on incentives etc and you engine kicks in later. There are
Posted by Steve Shaw on March 3, 2009 at 11:28am Stop Featuring
come across a link to search dealers times when a Prius driver is
inventory (remember no cobalt website Southwest In-Flight Internet Access - This Article is Being Published green as can be. Honda’s
no link), you find a dealer in your area from 34,000 feet above the Sierra Nevada Mountains! hybrid system is almost always
click on that link and search that dealers burning gas. It can can't launch
inventory. So in this instance, a dealer off the line in electric mode. So
without that link can potentially miss out the techies and green buyers
on a huge customer base by not having will think the Prius is a better
that all important link on the Chevrolet hybrid. In that sense, Hall says,
website. Even though that same dealer Toyota has defined what a true
pays into the same advertising funds as hybrid is.
his/her co dealers. Most dealers do not The other problem is that the
even realize this as they take the easy Insight actually looks like a
way, not understanding internet Some of you may be aware that I was one of the "Charter Subscribers" to the first Prius. To get the aerodynamics
marketing, they take the word of the public access Inter… Continue needed to boost fuel economy,
professionals at General Motors and Posted by me on March 3, 2009 at 8:30am — 3 Comments Stop Featuring Honda created the same
Cobalt, but what they do not see is the silhouette. So basically, it’s a
I am optimistic that things will get better
right to CHOOSE has been ripped away budget Prius. Honda will have
from them as you are severely penalized to sell it on price. That, too, has
for not using Cobalt websites. Another a booby trap. If Toyota wants to
example is when a consumer purchases take aim at Honda, they could
a vehicle that has Onstar installed, that slap a $1,000 or $2,000 rebate
consumer receives e-mail updates that on the Prius and the difference
have relevant links back to dealer in the monthly payment would
website (only produced by Cobalt), so if be negligible to all but the most
you do not have that Cobalt website you thrifty buyers. Plenty of
will not get the relevant links back to Hondaphiles will go for the
your dealership costing you potential Insight. But Prius owners will
service revenue and sales revenue. So piously stick with Toyota.
the potential for severe loss of income
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