Citrix / Webex - a social media case study An example for a social media assessment, assessing customers, brand, partners and competition. The case study was performed by certified consultants using the methods and models developed by the Social Media Academy Thanks to the Team Barbara Daniels http://xeesm.com/BarbaraDaniels/ Wendy Soucie http://xeesm.com/WendySoucie/ Matson Sparling http://xeesm.com/MatsonSparling/ Catherine Sherwood http://xeesm.com/CatherineSherwood/ Matthias Beckmann http://xeesm.com/MatthiasBeckmann Lyn-Dee Eldridge Lisa Robb http://xeesm.com/lisarobb/ Nancy Chou http://xeesm.com/nancychou/ Mark Eldridge http://xeesm.com/eldridge2m/ Elsom Eldridge http://www.xeesm.com/ElsomEldridge Mark Moore http://www.xeesm.com/RMarkMoore Susan Rice Lincoln http://www. xeesm.com/SusanRice200036826/ Steve Gasser http://www.linkedin.com/in/stephengasser

1. Social Media Assessment Case Study

7. Consultant Presentation

8. Social Media Customer Assessment TEAM A Barbara Daniels Wendy Soucie Matson Sparling Prepared by:

12. Deborah Tutnauer , LCSW , is the Founder and CEO at It's All Success (Creating Abundance From Home). She has 20 years experience counseling and coaching individuals with personal issues and business growth desires. She is a Web 2.0 specialist with an emphasis on Attraction Marketing Methods utilizing Social Media Marketing. Tweetstats for @robertstanke Robert Stanke is an Online Community Management professional who specializes in the design, delivery, and day-to-day execution of enterprise social media strategies. With his broad eleven-years' experience in Information Technology, Marketing, and Brand Management, Robert Stanke understands the tools, tactics, and techniques needed to successfully market your company, products, and/or services across the social web. Tweetstats for @itsallsuccess INFLUENCERS

13. John Greathouse John has held a number of senior executive positions with successful startups during the past fifteen years. At Computer Motion (RBOT), he was the CFO and VP of Business Development. At Citrix Online (CTXS - formerly Expertcity), John served as CFO and SVP of Strategic Development. At CallWave (CALL), he served as the SVP of Sales & Business Development. In his capacities at Computer Motion and Citrix, John spearheaded transactions which generated more than $350 million of shareholder value, including Computer Motion’s initial public offering and the sale of Expertcity to Citrix for over $230M. John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the University of California at Santa Barbara’s Technology Management Faculty where he teaches courses on New Venture Creation and Entrepreneurial Leadership. He is also the author of an entrepreneurial advice blog: infoChachkie.com. Tweetstats for @johngreathouse INFLUENCERS

14. Tweetstats for @scottwyden Scott Wyden Kivowitz is a New Jersey based photographer who specializes and excels in commercial, fashion and corporate portraiture style photography. A fully digital operation, the approach is to work with clients in a well organized and creative process from pre-productions to final delivery. Tweetstats for @davidwalshblog David Walsh is the Founder of Wynq Web Labs, and a Senior Web Developer at Econoprint, Inc in Madison, Wisconsin. He specializes in PHP, CSS, XML, XHTML, ASP, Usability, JavaScript, Ajax, MooTools, jQuery, Accessibility, Apache, Hosting, Domains, MySQL, Web Security, and Email Templating. INFLUENCERS

19. Thank you Feel free to contact us for more insight: Barbara Daniels http://xeesm.com/BarbaraDaniels/ Wendy Soucie http://xeesm.com/WendySoucie/ Matson Sparling http://xeesm.com/MatsonSparling/

20. Social Media Brand Assessment TEAM B Catherine Sherwood Matthias Beckmann Lyn-Dee Eldridge Prepared by:

21. Facebook Results “Citrix”: 6 Fan Pages & 62 Groups GoToMeetingTV Fan Page: 0 Fans & 0 Activity GoToMeeting Sucks Group GoToMeeting Fan Page: 107 Fans & 0 Activit y

23. Citrix Online Twitter Accounts Results in mid-June showed little to no Twitter strategy Beginning in July, Twitter support presence went into gear.

29. The Sentiment: GoToMeeting Comparing what reporters are saying versus what the target audience is saying about the brand

39. Thank you Feel free to contact us for more insight: Catherine Sherwood http://xeesm.com/CatherineSherwood/ Matthias Beckmann http://xeesm.com/MatthiasBeckmann Lyn-Dee Eldridge

40. Social Media Partner Assessment TEAM C Lisa Robb Presenter Nancy Chou Mark Eldridge

44. Thank you Feel free to contact us for more insight: Lisa Robb http://xeesm.com/lisarobb/ Nancy Chou http://xeesm.com/nancychou/ Mark Eldridge http://xeesm.com/eldridge2m/

45. Social Media Competitive Assessment TEAM D Elsom Eldridge R. Mark Moore Susan Rice-Lincoln Steve Gasser Prepared by:

57. Thank you Feel free to contact us for more insight: Elsom Eldridge http://www.xeesm.com/ElsomEldridge Mark Moore http://www.xeesm.com/RMarkMoore Susan Rice Lincoln http://www. xeesm.com/SusanRice200036826/ Steve Gasser http://www.linkedin.com/in/stephengasser

61. Social Media Academy Alumni Xeesm.com/KM Xeesm.com/LaureenEarnest Xeesm.com/MikeDubrall Xeesm.com/NancyChou Xeesm.com/TomSwift Xeesm.com/SusanRice Xeesm.com/CatherineSherwood Xeesm.com/MarkEldridge Xeesm.com/ElsomEldridge Xeesm.com/SteveGasser Xeesm.com/MatthiasBeckman Xeesm.com/MatsonSparling Xeesm.com/WendySoucie Xeesm.com/LisaRobb Xeesm.com/RMarkMoore Xeesm.com/BarbaraDaniels

62. Thank You © 2009 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 Social Media Academy – USA Marita Roebkes 228 Hamilton Ave. Palo Alto, CA, 94301 +1 (650) 384 0057 Twitter: @SoMediaAcademy @MaritaR, @AxelS, @JohnTodor, @AdriCorn [email_address]