Social Media Academy Certified Social Media Strategist Info package Start May 16th - online

1. Social Media Academy
Certified Social Media Strategist
Info package
#SMACAD
© Copyright Xeequa Corp. 2008

2. #SMACAD
Social Media Academy
Welcome !
Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification
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Summer 2012
Certified Social Media Strategist
27 Self paced lessons
11 Instructor lead workshops*
Online Graduation meeting
Collaborative learning with others
including project work
First Class Intro Workshop
May, 16th 9 am PDT
Last workshop July 11th
Graduation Meeting July 13th
*no workshop on July 4th
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First Workshop Introductory
May 16 - 09:00 am PDT online session
Welcome and introduction
Meet your class mates
Attendees introduce themselves
The social eLearning platform
Blogs, groups and networks
How we work together
Lessons and workshops
Exercises, presentation, discussions
Social interactions
Relationships
Support
Achievements and graduation
Your first exercise: Presence development
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The Online Learning Engagement
All lessons are on-demand so you can take
them at your own leisure
You will need to go through 2-4 lessons per week
Allocate 60 minutes per lesson
Allocate additional 6-8 hours per week for
exercises and hands on experience
Taking the lessons require Internet access
All workshops are instructor lead online
conferences with all attendees
Every Wednesday (approx. 60 – 90 min)
Session starting 09:00 AM (PDT) 18:00 h (CEST)
Attendees present their exercises, we discuss the
work and have time for Q+A
Tests during some workshops, plus a final test
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Technical Requirements
You need to have high speed internet to access the
eLearning system, follow the lessons and also for
attending the weekly workshops
Login information to the eLearning system access
at the introductory workshop.
Please join the first online conference sessions 15
minutes prior to the start at 9 am to test and make
sure your access and audio system is working
You can use a regular telephone line or use your
microphone and speaker from your computer. Best
is to use a headset with your computer
You can use both PC or Macintosh. The lessons also
work on iPad or iPhone
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Lesson 1 – 4 overview
Lesson 1 Lesson 3
The transformation of business society Social media business presence development
General introduction to the changing socio Social Media tools, places and spaces
economic landscape
Profile development & Social Graph
The model of influence is changing Looking under the hood of relationship building in
Changes in customer relationship behavior LinkedIn, Twitter, Facebook and others
Mistakes to avoid when starting in the social web The big 12 in social network platforms
Long term reputation development Some best practices
Lesson 2 Lesson 4
Purpose of corporate social media engagements Social Media Time Management
Discovering methodical approaches to corporate “Don‟t waste time with social media – instead invest time
social media in relationships”
Creating a holistic social media approach Social Media Time Management
Methods, models and frameworks Considerations on time allocation tables
The NCP model helps sizing networks Tools for relationship management
Social skill development The “Social Minutes” project
Best practices
Workshop 2
Presence development review
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Lesson 5 – 7 overview
Lesson 5
Social Media Audits / Assessments
Assessing your social media landscape
Analyzing where your customers are and what
they do
Assessing your own brand and corporate presence
Evaluate your partners from a social web point of Lesson 7
view Cross Functional Engagement
Social media isn‟t just marketing but a business strategy
Understand where you are relative to your
competitors
Sales engagement strategies
Learn to use the Four Quadrant Assessment Model
Product Management strategies
Case studies and best practices
Support strategies
Marketing & PR strategies
Lesson 6
Logistics strategies
Social Media Monitoring Tools
HR Strategies
It‟s not about what you „can‟ measure – but
The new customer experience strategy
about what you „need‟ to measure
Reporting strategies - Asking the right questions
Using different tools for different jobs
Getting hands-on with monitoring tools
Reporting back into the organization
Workshop 3
Business Assessment
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Lesson 8 – 11 overview
Lesson 8 Lesson 10
Channel Partner Strategy Development Strategy development II
Social media integrated business partner Strategy development considerations and examples
engagement
External involvement from customers, prospects and
partners
Market relationship models
Embedding the strategy into the overall corporate objectives
Social media and the supply chain
Case studies and best practices
Leveraging partners for the regional social
customer engagement
Lesson 11
Partner sales empowerment Social Selling Techniques
Social marketing collaboration Leveraging social media in Sales
Lesson 9 Social media in the different sales structures (direct / indirect)
Strategy development I
Understanding the shift in influence and the recommendation
Creating a complete social media strategy
chain
Strategy models and framework Aligning sales engagement with the new "educated purchase
Key components of your social media strategy decision“
Creating a strategy team, resources and
participants Demand generation and prospecting with social media
The Strategy Hexagon – Social Media Strategy Reference selling and solution selling to the social customer
Framework
Case studies and best practices
Workshop 4
Social Media Strategy Development
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Lesson 12 – 15 overview
Lesson 12 Lesson 14
Social Media Aided Support Organization Social Marketing
Customer experience and social media based Leveraging social media in PR and Marketing
support
Integration and adoption in the support and Next generation marketing philosophy
services department The new influence noise ratio
Co-support initiatives, knowledge syndication Social Media monitoring
Support effectiveness Brand reputation development
Customer integrated support communities Social media campaign planning
Social media and paid support organizations Using a social media planning framework
Case studies and best practices Case studies and best practices
Lesson 13
Lesson 15
Social Media In Product Management
Technical Social Media Presence
Social media integrated product management
Tools selection for the social media strategy
Extending social media based support programs Building a more advanced Facebook page
into PM feedback cycles
Creating more sophisticated LinkedIn group strategies
Co-creation initiatives leveraging social media
Establishing a corporate Twitter presence strategy
Social media supported product launches
Leveraging SlideShare across media
Aspects of a changing IP situation and impact to
product strategies
Case studies and best practices
Workshop 5
Social Engagement Plan
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Lesson 16 – 18 overview
Lesson 16 Lesson 17
Social Media Organization Development
Social Media Budget Planning & ROI
Building a successful social media organization The financial side of social business
Developing an integrate social business Social media budget allocation / relocation
organization Social Media as a cost reduction instrument
Team responsibility and reporting lines Social Media KPIs and ROIs
Social media policy management Social media budget planning
Social media managers, community managers
Technical requirements, skill development,
education
Lesson 18
Social engagement workflows
“Having Connections” has always been a core
element of any business success
The social minutes concept
A social engagement workflow
Making socializing a habit
Social relationships versus business relationships
Key characteristics and success pattern of social networks
Workshop 6
Social Media Organization and Budget Plan
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Lesson 19 – 21 overview
Lesson 19 Lesson 20
Human Resource and human talent development
Leveraging social media to find best matching Recruiting And Team Building
talents Social media as a tool to create a better team spirit
Culture shift and workforce trends Fusing the well developed young generation into a
business
New ways of creating an open business culture
Developing a social media based recruiting strategy
HR challenges in a globally connected world
Case studies and best practices
Case studies
Lesson 21
Indirect Channel Programs
Social media based partner marketing
Partner empowerment program development
Building better partner relationships through social media
Partner management with social media
Online collaboration with partners
Partner program development
Workshop 7
Complete Social Media Project Presentation
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Lesson 24 – 26 overview
Lesson 24 Lesson 25
Social Relationship Management Social Media Project Best Practices
Systems A social media project from start to finish
Selecting and implementing social relationship
Management
Strategy Development
Management buy in
The Social Relationship Management concept Organization structure
Social contact management implementation Program Development
Developing contact Flights for various scenarios Execution phase
Integration in CRM systems Assessment
Lesson 26
Managing Large Scale Social Media Projects
How to deal with large enterprise requirements and
seven figure projects
Corporate requirements analysis and grass roots campaigns
International social media implementation considerations
Large scale education models, social media policies and roll outs
Leveraging methods, models and frameworks in large scale projects
Planning resources, outsourcing and partnerships
Workshop 8
Presenting the final case study project
Access to Final exam Social Media Strategist
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Lesson 22 – 23
Lesson 22
Lesson 23
Building a successful social media consulting
Building a successful social media consulting
Practice
Practice
Planning considerations & business strategies
Service Portfolio & managing large scale social
media projects
Building a sound social media consulting business
plan
Developing a comprehensive service portfolio
What you can learn from the world's top business
Creating a cost and accounting model for multi
consultants
discipline social media engagements
Creating your own business strategy
Planning resources, outsourcing and partnerships
Customer engagement models
Project examples
Workshop 9
Creating a social media consulting business
concept
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15. #SMACAD
Lesson 24 – 26 overview
Lesson 24 Lesson 25
Social Relationship Management Social Media Project Best Practices
Systems A social media project from start to finish
Selecting and implementing social relationship
Management
Strategy Development
Management buy in
The Social Relationship Management concept Organization structure
Social contact management implementation Program Development
Developing contact Flights for various scenarios Execution phase
Integration in CRM systems Assessment
Lesson 26
Managing Large Scale Social Media Projects
How to deal with large enterprise requirements and
seven figure projects
Corporate requirements analysis and grass roots campaigns
International social media implementation considerations
Large scale education models, social media policies and roll outs
Leveraging methods, models and frameworks in large scale projects
Planning resources, outsourcing and partnerships
Workshop 10
Presenting the final case study project
Access to Final exam Social Media Strategist
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Lesson 27
Lesson 27
Building a successful social media consulting
Practice
Planning considerations & business strategies
Building a sound social media consulting business
plan
What you can learn from the world's top business
consultants
Creating your own business strategy
Customer engagement models
Workshop 11
Presenting the final case study project
Access to Final exam Social Media Strategy
Consultants
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Social Media Strategists
Friday July 13th
Final exam review and Graduation
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The Key Elements Of The Certification
Cross functional business approach
Social media assessment method
Social media strategy framework
Functional social media in sales, marketing,
support, HR, logistics, product development
Tools, places & networks
Detailed presence development
Methods
Models
Strategy and execution planning
Frameworks Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
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Thank You +1 (650) 384-0057
http://SMACAD.com
Social Media Academy Page and Group
Social Media Academy Group
@smacad
All social presences: http://xeesm.com/smacad
© 2012 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to
make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.
All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his
or her own educational benefit.
Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057
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About
The Social Media Academy is considered the leading education and
research institute for applied social media in business. Education
programs are specifically designed for business professionals from
all industries. The main emphasis is to help business managers and
consultant to get a comprehensive education and hands on
experience through collaborative workshops in all aspects of social
business engagement including strategy development, planning,
tools selection, resources allocation, organizational development as
well as reporting and analytics. Attendees learn to use leading
methodologies, models and frameworks such as the social media
strategy framework, the four quadrant assessment methodology or
the NCP model and other strategic tools to create successful social
media engagements.
The Social Media Academy is based in Palo Alto, California with
representation in Europe and Australia. For more information visit
http://smacad.com
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