Certified Social Media Strategist Fall 2012 - SMACAD

•

2 gostaram•1,000 visualizações

During the eight week program, attendees develop a complete social media strategy for a company, including a professional assessment, strategy development, social media program development, resource and budget planning, ROI calculation and organization readiness. Your "Masterpiece" will be a complete Social Media Strategy Red Book, an approximately 70 page Social Media strategy handbook as you will create it for your future clients. The Social Media Strategist class is especially designed for social media managers, directors, social media consultants and agencies who plan either to develop and execute an internal social media strategy or offer social media services to their clients. After passing the final test and meeting all the requirements, you receive a certificate stating what you learned. more info http://socialmedia-academy.com/programs-2/smmclass/

Social Media Academy

Certified Social Media Strategist  (650) 384 0057

Instructors
Proven methods and Developing a Social Media
procedures for pro-
Strategy from start to finish
The most comprehensive social media education

fessional execution
and risk mitigation. Attendees work during the eight-week class on a
complete Social Media Project and gain real life
Attendees learn to apply and experience. Everybody in the program applies all
use the leading social media major methodologies, work through assess-
methods, models and frame- ments, strategy development and social media
works to solve real-world programs including resource and budget plan-
problems. ning, social media tools and reporting systems and create a complete
strategy handbook — ”The Strategy Redbook”.
Students gain hands-on ex-
perience with social media Strategist Program
best practices. Attendees learn to elevate social media activities from spontaneous reac-
Methods include: tions and random initiatives to a purpose driven and success oriented
- Social Media Audits engagement achieving mutual benefits for business and customers.
- Strategy Frameworks
Who Should Participate
- Presence development
Business consultants, Social Media Manager, Community Manager and
- Social Media Planning
Agency Managers.
- ROI Calculations
- Social Media Reporting How it works
- Networking Models
- Time Management
- Customer Engagement
- Online Collaboration
- Social Media Manage-
ment.
More details about each
method can be found on our
website.

Online learning for an online world — All Social Media Academy programs are provided online. Attendees learn to collaborate and live in
the social web from day one. Classes are typically very international and as such provide a unique online collaboration experience.

Social Media Academy
Palo Alto, CA
http://SocialMedia-Academy.com
http://XeeMe.com/SMACAD
+1 (650) 384 0057

Mais conteúdo relacionado

Mais de Society3

High Impact Enterprise Social Media Strategies with ROI above 100% ; Online Management Briefing Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Media in the sales organization creating an ROI of 337% - Social Media in the marketing department creating an ROI of 525% - Methods, models and frameworks to create high impact strategies - Organization models that allow high impact ROI in enterprises - Where to start – who to hire.Audience: Business managers / Business consultants Takeaway : Get the big picture for high impact ROI on social media

Social Media ROI - Social Media Academy - Online Management Briefing

Society3

Social Media Academy Orientation Program

Society3

Social Media Academy Info package #SMACAD

Society3

Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info: http://socialmedia-academy.com The Key Elements Of The Certification Comprehending a cross functional business approach Leveraging social media assessment methods Using a social media strategy framework Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development Experience with tools, places & networks Strategy and execution planning Corporate organization strategy Reporting & analytics Budgets, resources, ROI The seven Social Media Methodologies Consulting & team building

Social Media Academy Orientation Program - Key elements of certification

Society3

Social Media Strategies for highly sucessful Virtual Events

Society3

While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business. Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow: Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas

Leveraging Social Media as a Way To Grow Business

Society3

Channel Empowerment - Social Media Academy

Society3

The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy. * The implication of the social customer to any business * Social Media as a corporate strategy * A sound plan from assessment to execution * Selection criteria for social media tools * Reporting and analytic in the social web * Team structures and distributing the work load * Rules of engagement, management requirements * Methods, models and frameworks * Class structure, hands on experience * A sound plan for the next 180 days. Team manager in marketing, sales, product management or support

Corporate Social Media Education – Social Media Academy

Society3

Welcome Keynote Social Media - Impact to businesses of all sizes, all industries

Society3

Social Media Time Management

Society3

Organization models for social media - What is a good organization model for a mid size company, implementing a social media engagement strategy? - How one person can make a difference in an SMB organization! Challenge: How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications. Objective This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.

Organization models for social media

Society3

Citrix / Webex - a social media case study An example for a social media assessment, assessing customers, brand, partners and competition. The case study was performed by certified consultants using the methods and models developed by the Social Media Academy Thanks to the Team Barbara Daniels http://xeesm.com/BarbaraDaniels/ Wendy Soucie http://xeesm.com/WendySoucie/ Matson Sparling http://xeesm.com/MatsonSparling/ Catherine Sherwood http://xeesm.com/CatherineSherwood/ Matthias Beckmann http://xeesm.com/MatthiasBeckmann Lyn-Dee Eldridge Lisa Robb http://xeesm.com/lisarobb/ Nancy Chou http://xeesm.com/nancychou/ Mark Eldridge http://xeesm.com/eldridge2m/ Elsom Eldridge http://www.xeesm.com/ElsomEldridge Mark Moore http://www.xeesm.com/RMarkMoore Susan Rice Lincoln http://www. xeesm.com/SusanRice200036826/ Steve Gasser http://www.linkedin.com/in/stephengasser

Social Media Assessment Case Study Citrix Webex

Society3

Customer Experience Development - Leadership Class Introduction

Society3

“What you should know about Social Media for corporations” This introductory webinar gives you a comprehensive insight into Social Media for corporations: 1) Cross functional strategy for business improvements 2) More effective way to compete for mind-, and market share 3) Less expensive way to create a better customer experience It is a 60 minute compressed presentation of our 2 month leadership class Social Media in corporations - are you ready?: What do you know about your customers in the social web? Do you know what customers say about you and your brand? Do you know how open your customer base is and therefore how vulnerable you are? How do you identify and work with key influencer? Are you ready if your competitors go after your customers in the social web? Are you able to create a social media strategy? Do you know how to leverage the social web for your support organization? Do you have an idea about ROI and effectiveness of social media? Do you know how to measure improvements and success in the social web? Did you ever consider involving and leveraging your partners? Did it occur to you that the social web may be ideal to compete for mindshare? Do you have enough information to decide whether to ignore or engage? Agenda/Content: The Social Web from a corporate point of view Assessing a company’s social presence Social media as a cross functional model Creating a social media strategy Understanding reporting and analytics tools Dealing with ROI, budget and resource planning Developing an execution plan Building a successful social media organization This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners. Target Audience: - Business professionals on all levels and all department across all industries. - Social media consultants or consultants entering the social media space.

Webinar Australia: What you should know about Social Media for corporations

Society3

What you should know about Social Media for corporations” This introductory webinar gives you a comprehensive insight into Social Media for corporations: 1) Cross functional strategy for business improvements 2) More effective way to compete for mind-, and market share 3) Less expensive way to create a better customer experience It is a 60 minute compressed presentation of our 2 month leadership class Social Media in corporations - are you ready?: What do you know about your customers in the social web? Do you know what customers say about you and your brand? Do you know how open your customer base is and therefore how vulnerable you are? How do you identify and work with key influencer? Are you ready if your competitors go after your customers in the social web? Are you able to create a social media strategy? Do you know how to leverage the social web for your support organization? Do you have an idea about ROI and effectiveness of social media? Do you know how to measure improvements and success in the social web? Did you ever consider involving and leveraging your partners? Did it occur to you that the social web may be ideal to compete for mindshare? Do you have enough information to decide whether to ignore or engage? Agenda/Content: The Social Web from a corporate point of view Assessing a company’s social presence Social media as a cross functional model Creating a social media strategy Understanding reporting and analytics tools Dealing with ROI, budget and resource planning Developing an execution plan Building a successful social media organization This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners. Target Audience: - Business professionals on all levels and all department across all industries. - Social media consultants or consultants entering the social media space.

Social Media Academy Webinar

Society3

Mais de Society3 (15)

Social Media ROI - Social Media Academy - Online Management Briefing

Social Media Academy Orientation Program

Social Media Academy Info package #SMACAD

Social Media Academy Orientation Program - Key elements of certification

Social Media Strategies for highly sucessful Virtual Events

Leveraging Social Media as a Way To Grow Business

Channel Empowerment - Social Media Academy

Corporate Social Media Education – Social Media Academy

Welcome Keynote Social Media - Impact to businesses of all sizes, all industries

Social Media Time Management

Organization models for social media

Social Media Assessment Case Study Citrix Webex

Customer Experience Development - Leadership Class Introduction

Webinar Australia: What you should know about Social Media for corporations

Social Media Academy Webinar

Certified Social Media Strategist Fall 2012 - SMACAD

1. Social Media Academy Certified Social Media Strategist  (650) 384 0057 Instructors Proven methods and Developing a Social Media procedures for pro- Strategy from start to finish The most comprehensive social media education fessional execution and risk mitigation. Attendees work during the eight-week class on a complete Social Media Project and gain real life Attendees learn to apply and experience. Everybody in the program applies all use the leading social media major methodologies, work through assess- methods, models and frame- ments, strategy development and social media works to solve real-world programs including resource and budget plan- problems. ning, social media tools and reporting systems and create a complete strategy handbook — ”The Strategy Redbook”. Students gain hands-on experience with social media Strategist Program best practices. Attendees learn to elevate social media activities from spontaneous reac- Methods include: tions and random initiatives to a purpose driven and success oriented - Social Media Audits engagement achieving mutual benefits for business and customers. - Strategy Frameworks Who Should Participate - Presence development Business consultants, Social Media Manager, Community Manager and - Social Media Planning Agency Managers. - ROI Calculations - Social Media Reporting How it works - Networking Models - Time Management - Customer Engagement - Online Collaboration - Social Media Manage- ment. More details about each method can be found on our website. Online learning for an online world — All Social Media Academy programs are provided online. Attendees learn to collaborate and live in the social web from day one. Classes are typically very international and as such provide a unique online collaboration experience. Social Media Academy Palo Alto, CA http://SocialMedia-Academy.com http://XeeMe.com/SMACAD +1 (650) 384 0057

Certified Social Media Strategist Fall 2012 - SMACAD

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Society3

Mais de Society3 (15)

Certified Social Media Strategist Fall 2012 - SMACAD