Guilty or not guilty- Social media analysis of the impact of the 2G scam The latest development on the 2g scam was the court rejecting pleas against Ambani, Tata, Radia and Dayalu. In a matter of just 13 hours, this particular discussion has spanned about 250,000 mentions on the Internet, giving rise to a series of debates and opinions. Read more at http://in.news.yahoo.com/2g-scam-court-rejects-plea-against-ambani-tata-111200878.html. We have analyzed more than 2.7 Million mentions regarding this scam to create this report. The report tries to understand the impact of the scam on companies and executives involved. The court has given its verdict and rejected pleas against Tata, Ambani, Dayalu and Radia. But, what does the public have to say?

1. 2G Scam- Social Media Analysis Nov 2010 – May 2011

5. Top people executives discussed on social media sites were Kanimozhi, A Raja, Ratan Tata and Anil Ambani

7. Top Opinions

8. 24% 21%

23. Nearly 15% of the discussions for 2g scam propose the idea of an uprising similar to Egypt and Tunisia against corruption. After Cricket, Anna Hazare’s anti-corruption protest was most discussed and supported online with nearly 7.2 Million discussions for the same in the past year. Companies which have garnered most negative sentiment are Reliance, Unitech and TATA Teleservices, which are also the top ones to face a huge hit in the stock market. Ratan Tata’s personal brand has been most negatively impacted amongst the corporate honchos. Nearly 29% of the discussions for Anil Ambani and the 2g scam, say that there is no surprise to see Ambani involved in this. Furthermore, negative sentiment towards Anil Ambani largely contributed to fall in the Reliance Telecommunications brand name too, with Rcomm’s stock price going down by 40% since the scam. Although Ratan Tata has been discussed more in relation to the 2g scam, Reliance Communications garnered most mentions for its links to Swan Telecom It was announced that Anil Ambani had no links to Swan Telecom, yet, positive sentiment for him as a brand did not improve after this news Spicejet and Sun TV stocks both owned by Maran family – related to DMK chief Karunandhi, eroded by 15% and 20% respectively in the last 2 trading sessions. It is also worth observing that 37% of the top discussions for Kanimozhi ask CBI to interrogate Karunanidhi and DayaluAmmal