And so the battle begins. It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate staff, sell ideas through senior management, increase headcount, recruit, or retain, you'll win the battle by cutting through and capturing just a little bit more of their time. But how do you do it? You follow the rules of content. Welcome to Content Marketing. It's not just for marketers any more!

1. CONTENT MARKETING & HR
@rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013

3. ORGANIZATIONS
DON’T
CHANGE
(PEOPLE DO)

4. TOP 10
GLOBAL
BRANDS
1. Apple
2. IBM
3. Google
4. McDonald’s
5. Microsoft
6. Coca Cola
7. Marlboro
8. AT&T
9. Verizon
10. China Mobile
*Millward Brown

5. DIGITAL
HAS DEMANDED
PERFECTION

6. YOUR
EMPLOYEES
ARE MORE
SOCIAL
THAN YOU ARE

7. 2005: Death of Pope John Paul II

8. 2013: Appointment of Pope Francis

9. 1.1 BILLION

14. WE USED TO
VOTE WITH OUR
WALLETS

15. NOW
WE VOTE WITH OUR
TIME

16. INSPIRE
THE CREATIVE
CONSUMER
ENTERTAIN
EDUCATE

17. CONTENT
MARKETING
CREATING WHAT
THEY WANT TO SEE
NOT WHAT THEY
HAVE TO SEE

18. THE BRAND BELIEF

21. THE BRAND BELIEF
WE BELIEVE THAT...

22. THE BRAND BELIEF
THE CUSTOMER PERSONA

24. THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM

25. THE BRAND BELIEF
THE CUSTOMER PERSONA
THE CREATIVE PLATFORM
THE CUSTOMER JOURNEY

26. THE 4 Cs

27. THE BRAND BELIEF
CONSUMPTION
CURATION
CREATION
CONNECTION

28. SHHH...
LISTEN

30. INSPIRE
THE CREATIVE
CONSUMER
ENTERTAIN
EDUCATE

31. YOUR STORIES
ARE MORE
POWERFUL
THAN YOUR
DATA

32. SHUT UP
AND SOLVE
MY PROBLEM

35. SHOW SOME
PERSONALITY

39. THANKS