If you know these tips on increasing click through rates of your ads, you will be able to bring thousands of useful ad traffic to your website, If you have also mastered the art of landing page design and conversion rates, you will get hundreds of leads. Apply your genius mind in creating high converting ad and landing page design. You will surely be rewarded.
We marketers spend eons designing and copywriting ads for Facebook, Google display network, Search and for other places on the web. In an age where customers are overwhelmed with ads and sales pitches, it’s important that your ads get noticed and subsequently, clicked.
It has become a really challenging task. However, there are incredibly useful ways to break through the clutter, and deliver your marketing message. Take care of a few key elements, and I assure you, you would have huge improvement in click through rates and better response on your ads.
High CTR ads design and copywriting
- Create what you would like to see
- Use high quality media
- Use human faces with strong emotion
- Use all the components of your ads efficiently
- Use few words, but strong message
- Ask open ended questions
- Use call to action buttons
- Include current events
- Include the magic keywords “Free”, “New” and “Instantly”.
- Build a strong Ad-Landing Page relationship
Read the full article on SocialBloop.com: http://www.socialbloop.com/2014/07/19/top-10-tips-create-ad-creatives-get-high-ctr/
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2. Why ad click through rates (CTR) matters?
Facebook has recently rolled out bigger sized images for right hand side ads. After the huge
success of their Newsfeed ads, they are trying to evolve the RHS ads on similar lines. The
newsfeed real-estate is limited and it is constantly filled with feeds from friends and pages.
Facebook could show only a few ads on the NF within a specified period of time without
compromising the user experience. Hence, they are improving the other real estate that is the
RHS ads.
It includes only two ads at
max.
Limited supply means
increase in prices
competitive advertising
3. What it mean to advertisers?
With decrease in supply and increased in prices
It becomes imperative that advertisers create high quality ad creative to get more clicks per
thousand impressions
With the new RHS ads, you need to be super creative to get clicks on your ads.
It includes only two ads at
max.
Limited supply means
increase in prices
competitive advertising
4. High CTR ads design and copywriting
Create what you would like to see
Users engage more with the ads which blends with their Facebook
experience. Facebook users are exposed with the best information shared by
their friends and pages they like. Your information or ad should give the best
experience to your target audience. Thus, even if your audience are not ready
to buy your product the first time they see it on Facebook, they would still have
a positive brand association with you.
Use high quality media
You can send stronger messages to your target audience with high quality
media like pictures and videos. An artistically designed picture would help you
get noticed and stand out in the user’s NF. Creating engaging posts has two fold
benefits:
It helps you get more organic reach
It increases the click through rates on your ads.
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5. High CTR ads design and copywriting
Use human faces with strong emotion
People with strong emotions attract
attention of other people
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6. High CTR ads design and copywriting
Use all the components of your posts correctly
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7. High CTR ads design and copywriting
Use few words, but strong message
Ask open ended questions
Socialbloop.com
8. High CTR ads design and copywriting
Use call to action buttons
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9. High CTR ads design and copywriting
Include current events
Include the magic words
Build a strong Ad-Landing Page relationship
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10. Reach and Engage Your Audience
Read the full article on SocialBloop.com: http://goo.gl/FlfXB1
Visit us: www.socialbloop.com
Contact us: success@socialbloop.com
